Five Indian Startups Shining Bright in Maruti Suzuki’s Accelerator Program

Five Indian Startups are making waves in the automotive world, thanks to Maruti Suzuki’s Accelerator Program. This article dives into the inspiring stories of Frinks AI, mistEO, Adagrad, Com Olho, and Eligere—innovators handpicked for the ninth cohort of Maruti Suzuki’s flagship initiative. From AI-driven quality checks to climate-smart logistics, these startups are redefining mobility and manufacturing. At Startup INIDAX, we’re thrilled to spotlight their journey, exploring how Maruti Suzuki’s support is fueling their growth and what it means for India’s startup ecosystem.

Introduction: A New Era for Indian Startups

India’s startup scene is buzzing with energy, and Maruti Suzuki’s Accelerator Program is at the heart of this transformation. Launched in 2019, this initiative has become a launchpad for innovative ideas in the automobile and mobility sectors. The ninth cohort, announced on June 19, 2025, features Five Indian Startups—Frinks AI, mistEO, Adagrad, Com Olho, and Eligere—alongside three German ventures, marking the program’s first global expansion. These startups are tackling real-world challenges with cutting-edge solutions in AI, electric vehicle (EV) infrastructure, cybersecurity, and quality control. At Startup INIDAX, we believe their stories showcase the power of collaboration between corporates and startups, driving India’s innovation forward.

What is Maruti Suzuki’s Accelerator Program?

Maruti Suzuki’s Accelerator, formerly known as the Mobility and Automobile Innovation Lab (MAIL), is a corporate accelerator designed to nurture early-stage startups with big ideas. Since its inception, it has screened over 5,000 startups, engaged with 150, and partnered with 25, generating over INR 1 billion in business for its alumni. The program offers:

• Mentorship: Guidance from Maruti Suzuki’s domain experts and global startup mentors.
• Paid Proof of Concept (PoC): Startups test their solutions in real-world settings with Maruti Suzuki.
• Funding Opportunities: Access to the Maruti Suzuki Innovation Fund.
• Global Exposure: Educational visits to Japan and networking with international ecosystems.

The ninth cohort, open to global startups for the first time, reflects Maruti Suzuki’s commitment to India’s ‘Make in India’ and ‘Startup India’ initiatives. It’s a game-changer for Five Indian Startups looking to scale their impact.

Meet the Five Indian Startups

Let’s dive into the Five Indian Startups selected for Maruti Suzuki’s Accelerator and explore how they’re reshaping the automotive landscape.

Frinks AI: Redefining Quality Control

Frinks AI is a computer vision pioneer using AI-powered video analytics to revolutionize manufacturing. Their solutions automate quality checks and safety monitoring in factories, detecting defects on production lines and ensuring worker compliance. By integrating with existing CCTV systems, Frinks AI makes deployment seamless for large-scale operations like Maruti Suzuki’s plants. Their work promises to boost efficiency and reduce manual inspection costs, making them a standout in the cohort.

mistEO: Climate Intelligence for Mobility

mistEO leverages satellite data and AI to build climate intelligence platforms. For automotive giants like Maruti Suzuki, their tech optimizes route planning, logistics, and supply chain management by anticipating weather-related risks. Imagine trucks avoiding flooded routes or factories adjusting schedules based on climate forecasts—mistEO makes it possible. Their focus on sustainability aligns perfectly with the industry’s green mobility push.

Adagrad: AI-Driven Innovation

Adagrad is all about harnessing AI to solve complex problems. While specific details about their solution remain under wraps, their selection hints at groundbreaking applications in automotive manufacturing or mobility. Whether it’s predictive maintenance or smart production systems, Adagrad’s AI expertise is set to enhance Maruti Suzuki’s operations. Keep an eye on this startup as they roll out their PoC.

Com Olho: Cybersecurity for the Future

As cars become smarter, cybersecurity is critical. Com Olho specializes in protecting connected vehicles from digital threats. Their solutions safeguard Maruti Suzuki’s tech-driven vehicles, ensuring customer data and vehicle systems remain secure. With the rise of autonomous and connected cars, Com Olho’s expertise is a vital piece of the mobility puzzle.

Eligere: EV Infrastructure Solutions

Eligere is powering the electric vehicle revolution with innovative EV infrastructure solutions. From charging networks to battery management systems, their tech supports Maruti Suzuki’s push toward sustainable mobility. As India aims for 30% EV adoption by 2030, Eligere’s work could play a pivotal role in making electric vehicles accessible and efficient.

Why These Five Indian Startups Stand Out

What makes these Five Indian Startups special? It’s their ability to address pressing industry challenges with scalable, tech-driven solutions. Here’s why they’re a cut above:

• Innovation at Core: Each startup brings a unique technology—AI, satellite data, or cybersecurity—that aligns with Maruti Suzuki’s vision for future-ready mobility.
• Real-World Impact: Their PoCs with Maruti Suzuki will test solutions in actual manufacturing plants, supply chains, or customer-facing systems.
• Sustainability Focus: From mistEO’s climate intelligence to Eligere’s EV infrastructure, these startups prioritize green innovation.
• Scalability: Their solutions aren’t just for Maruti Suzuki—they have the potential to transform the broader automotive and mobility sectors.

At Startup INIDAX, we’re excited to see how these startups leverage Maruti Suzuki’s resources to scale their impact. Their selection from a pool of 26 finalists (19 Indian, 7 German) speaks volumes about their potential.

The Impact of Maruti Suzuki’s Accelerator on Indian Startups

Maruti Suzuki’s Accelerator isn’t just a program—it’s a catalyst for India’s startup ecosystem. Over six years, it has:

• Created Jobs: By supporting startups, the program generates employment opportunities for young innovators.
• Driven Revenue: Alumni startups have collectively earned over INR 1 billion through partnerships with Maruti Suzuki.
• Fostered Innovation: The accelerator has nurtured solutions in connected cars, EVs, and autonomous vehicles, keeping India at the forefront of mobility tech.
• Gone Global: The inclusion of German startups in the ninth cohort signals Maruti Suzuki’s ambition to build a global innovation network.

For Five Indian Startups like Frinks AI and Eligere, the program offers a rare chance to collaborate with a market leader, validate their solutions, and attract investors. It’s a win-win for startups and Maruti Suzuki, as fresh ideas meet industry expertise.

What’s Next for These Five Indian Startups?

The journey has just begun for these Five Indian Startups. Over the next four months, they’ll:

• Run PoCs: Test their solutions in Maruti Suzuki’s real-world environments, from factories to logistics networks.
• Refine Solutions: Work with mentors to optimize their products for scalability and market fit.
• Seek Funding: Tap into the Maruti Suzuki Innovation Fund or attract external investors.
• Go Global: Leverage educational trips to Japan to build international connections.

By the end of the program, these startups could become Maruti Suzuki’s business partners, co-creating solutions that hit the market. At Startup INIDAX, we’ll be watching closely as they shape the future of mobility.

Conclusion: A Bright Future for Indian Innovation

The Five Indian Startups—Frinks AI, mistEO, Adagrad, Com Olho, and Eligere—are proof that India’s startup ecosystem is thriving. With Maruti Suzuki’s Accelerator Program as their springboard, they’re poised to transform automotive manufacturing and mobility. From AI-powered quality checks to EV infrastructure, their solutions address today’s challenges while paving the way for a sustainable tomorrow. At Startup INIDAX, we’re rooting for these innovators as they accelerate toward success, inspiring the next generation of Indian entrepreneurs.