Indian Govt-backed ONDC has appointed Sunil J. Singhi as an Independent Director, a move that signals a bold step toward inclusive digital commerce. With his extensive experience in trade welfare and public policy, Singhi is set to empower small businesses and startups across India’s diverse markets. Published by Startup INDIAX, this article outlines five key reasons why Singhi’s leadership is critical now, offering insights into how his expertise will shape ONDC’s mission and drive opportunities for entrepreneurs in India’s digital economy.
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Why Is Indian Govt-backed ONDC and appoints Sunil J. Singhi’s to ONDC Significant?
The Indian Govt-backed ONDC recently welcomed Sunil J. Singhi as an Independent Director, sparking optimism among startups and small businesses. His appointment is a strategic move to bolster ONDC’s vision of creating an inclusive digital commerce ecosystem. But what makes this leadership change so pivotal?
Who Is Sunil J. Singhi?
Sunil J. Singhi is a prominent figure in India’s trade and welfare landscape, currently serving as the Chairman of the National Traders’ Welfare Board. His career spans key roles, including Vice Chairman of the Gujarat Mineral Development Corporation and Chairman of the Gujarat Labour Welfare Board, where he facilitated welfare programs for over 50,000 businesses. Singhi’s historic role as the first Jain representative on the National Commission for Minorities underscores his commitment to underserved communities. His advocacy for small retailers and unorganized workers makes him a perfect fit for ONDC’s inclusive mission.
What Is ONDC’s Mission in India’s Digital Economy?
The Open Network for Digital Commerce (ONDC), launched by the Indian government, aims to democratize e-commerce by creating an open, interoperable platform. Unlike traditional platforms like Amazon, ONDC enables sellers to connect with buyers across multiple apps, reducing costs and dependency. In May 2025, ONDC facilitated 4.07 million retail orders and 2.32 million logistics orders, proving its growing influence. Singhi’s leadership is expected to amplify this impact, especially for small businesses and startups.
How Will Singhi’s Leadership Shape ONDC’s Future?
Sunil J. Singhi’s appointment brings five key strengths that will shape ONDC’s trajectory and India’s digital commerce landscape.
1. Strengthening Grassroots Connections
Singhi’s deep ties to India’s trading communities are a game-changer. His work with the National Traders’ Welfare Board has supported small retailers and unorganized workers through education and skill development programs. As Startup INDIAX notes, Singhi’s grassroots insights will help ONDC tailor solutions for local businesses, ensuring the platform resonates with India’s diverse markets. For example, his initiatives have empowered traders in underserved regions, a model ONDC can replicate to drive adoption.
2. Driving Inclusion in Tier 2 and 3 Cities
India’s tier 2 and 3 cities and rural areas hold immense economic potential. Singhi’s experience in regional trade dynamics positions him to expand ONDC’s reach beyond urban centers. His leadership at the Gujarat Labour Welfare Board supported thousands of businesses, showing his ability to bridge gaps in underserved markets. Experts like T. Koshy, former ONDC MD, state, “Leaders like Singhi can make digital commerce accessible to Bharat’s heartland,” a critical step for ONDC’s growth.
3. Enhancing Policy and Governance
As an Independent Director, Singhi brings unbiased oversight and policy expertise. His roles in government bodies like the Gujarat Mineral Development Corporation demonstrate his ability to navigate complex regulatory landscapes. This expertise will strengthen ONDC’s governance, ensuring decisions align with its mission of inclusivity. Singhi’s strategic insights will guide ONDC in crafting policies that balance innovation with social
4. Boosting Trust Among Small Businesses
Trust is critical for ONDC’s adoption among small businesses wary of digital platforms. Singhi’s advocacy for small retailers and his community-centric approach will build confidence in ONDC’s model. For instance, a Delhi-based kirana store owner reported a 25% sales increase after joining ONDC, citing its affordability compared to traditional platforms. Singhi’s leadership will further encourage such success stories, making ONDC a trusted partner for small enterprises.
5. Navigating ONDC’s Scaling Challenges
ONDC faces hurdles like a 6.2% drop in retail orders in May 2025 and recent leadership exits, including independent director Arvind Gupta. Singhi’s appointment counters these challenges with stability and vision. His experience in scaling welfare programs for thousands of businesses will help ONDC address tech adoption barriers and streamline operations, ensuring sustainable growth in India’s competitive e-commerce landscape.
How Can Startups Benefit from Singhi’s Vision?
Singhi’s leadership opens new doors for Indian startups, particularly those in smaller cities struggling to compete with e-commerce giants.
What Opportunities Does ONDC Offer Entrepreneurs?
ONDC’s open network allows startups to list products across multiple platforms without hefty commissions. For example, a Hyderabad-based handicraft startup increased its reach by 40% after integrating with ONDC, leveraging its interoperability. Singhi’s focus on inclusive growth will ensure startups in tier 2 and 3 cities access similar opportunities. Entrepreneurs can explore ONDC’s integration resources at x.ai/ondc to join the network and thrive.
Conclusion: Be Part of India’s Digital Commerce Evolution
Sunil J. Singhi’s leadership at ONDC is a turning point for India’s digital commerce revolution. His grassroots expertise, policy acumen, and commitment to inclusion will empower startups and small businesses, driving economic growth across Bharat. Startup INDIAX invites you to share your thoughts in the comments, explore more startup stories on our platform, or connect with ONDC to be part of this transformative journey.