Summary
- Fabletics enters India through an exclusive long-term partnership with Reliance Brands Limited, launching online and at DLF Promenade, Vasant Kunj.
- The tie-up follows RBL’s recent SKIMS deal, adding to a portfolio that already includes Fenty Beauty and Stella McCartney.
- For Indian D2C athleisure founders, it signals both validation of the category and a tougher fight for premium shelf space.
Fabletics is coming to India, and it isn’t doing it alone. The Los Angeles activewear label has signed an exclusive long-term partnership with Reliance Brands Limited (RBL) to build and operate the brand in the country, marking its entry into one of the world’s fastest-growing athleisure markets.
The launch will be simultaneous: an India-dedicated website goes live alongside the brand’s first physical store, a mono-brand outlet at DLF Promenade in Vasant Kunj, New Delhi. A second store in Mumbai is expected to follow shortly after.
RBL will run the show across an omnichannel model, standalone stores, e-commerce and what the companies are calling “experiential brand environments.” That’s the same distribution playbook RBL has used for years to bring international names into India, pairing its retail muscle with a brand’s global product library.
Why Fabletics, Why Now
Founded in Los Angeles in 2013, Fabletics built its identity by refusing to pick a lane between performance and fashion. The brand now runs more than 125 retail locations worldwide, and its collaborations with names like Khloé Kardashian and Kevin Hart have kept it visible at the intersection of fitness and pop culture.
The India assortment will cover training, running, yoga and Pilates for both men and women, plus styles built for everyday wear rather than just the gym. That “wear it all day” positioning is deliberate. Fabletics President Meera Bhatia framed the move as India representing an important next step in the company’s international growth, with the brand’s mix of performance, style and value expected to click with how India’s active consumer is evolving.
Sumeet Yadav, who heads Reliance Brands, described India as being in the middle of a real shift, with younger consumers treating movement and mindfulness as part of daily life rather than a weekend activity. He said Fabletics stood out because it makes fashion-forward activewear feel accessible, not aspirational in a way that shuts people out.
Read More : Kim Kardashian’s SKIMS: $5 Billion Brand Is Coming to India, and Reliance Is Behind It
The Bigger RBL Pattern
This isn’t RBL’s first athleisure or wellness swing, and it’s worth reading the Fabletics deal alongside the rest of the portfolio. Just a week before this announcement, RBL signed a similar exclusive partnership to bring Kim Kardashian’s SKIMS to India, also launching first in Delhi and Mumbai. RBL’s broader roster already includes Fenty Beauty, Fenty Skin, Stella McCartney and Valentino, and the company currently operates more than 1,855 stores and shop-in-shops across India.
Reliance Retail’s consumer business has increasingly become a growth story worth watching in its own right, and moves like SKIMS and Fabletics landing within weeks of each other suggest a deliberate push into premium lifestyle categories rather than one-off deals.
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What It Means for Indian Founders
For India’s own D2C athleisure and wellness brands, this cuts two ways. On one hand, a global name like Fabletics validating the category is genuinely useful. It tells investors and retail landlords that Indian consumers are willing to pay for performance-meets-fashion positioning, the same bet homegrown labels have been making for years.
On the other, Fabletics arrives with RBL’s retail reach, marketing budget and existing 1,855-plus store network behind it. That’s a scale advantage most bootstrapped or early-stage Indian athleisure startups simply don’t have. Competing on brand storytelling, community and faster product cycles becomes more important, not less, when a well-capitalized global entrant shows up in your category.
The activewear space is already crowded with Nike, Adidas and Puma at the top and a growing set of domestic D2C players fighting for the same Tier-1, premium-conscious shopper. Fabletics adds another serious name to that list, backed by a partner that knows how to open stores fast.
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Whether Fabletics can actually win Indian shoppers over on pricing, given the premium positioning that’s worked in the US, will be the real test to watch as the Delhi and Mumbai stores open.
FAQs
When is Fabletics launching in India?
Fabletics announced its India entry in mid-August 2026, with the online store and its first physical outlet at DLF Promenade, Vasant Kunj, launching together.
Who is Fabletics partnering with in India?
Fabletics has signed an exclusive long-term partnership with Reliance Brands Limited (RBL), which will operate the brand across stores, e-commerce and experiential retail in India.
Where will Fabletics open its first stores?
The first store is at DLF Promenade in Vasant Kunj, New Delhi, with a second store planned for Mumbai shortly after.
What products will Fabletics sell in India?
The India range covers men’s and women’s activewear for training, running, yoga and Pilates, along with styles meant for everyday, non-workout wear.
Is this Reliance Brands’ first global activewear or wellness deal?
No. RBL recently signed a similar exclusive deal to bring Kim Kardashian’s SKIMS to India, and its portfolio already includes Fenty Beauty, Fenty Skin, Stella McCartney and Valentino.
How many stores does Reliance Brands operate in India?
RBL currently runs more than 1,855 stores and shop-in-shops across the country.