Plans for a New Startup: Flipkart’s Ashish Vijayvergiya to Launch Venture in 2025

Plans for a new startup by Flipkart’s Vice President Ashish Vijayvergiya signal an exciting chapter for the e-commerce giant. This article dives into Vijayvergiya’s ambitious venture within Flipkart, inspired by the success of super.money and PhonePe. We explore his decade-long journey at Flipkart, the strategic shift from a potential exit to building an in-house startup, and what this means for India’s startup ecosystem. From the initial idea of a fantasy gaming platform to a focus on content and consumption, we uncover the details, Flipkart’s innovative model, and the broader impact on entrepreneurship, all tailored for readers of Startup INIDAX.

Introduction: A New Chapter for Flipkart

Imagine being at the heart of one of India’s biggest e-commerce giants, Flipkart, and deciding it’s time to shake things up with a bold new venture. That’s exactly what Ashish Vijayvergiya, Flipkart’s Vice President and Chief of Staff, is doing. Reports reveal his plans for a new startup within the company, a move that’s turning heads in the startup world. Inspired by the success of super.money, this venture promises to blend innovation with Flipkart’s robust ecosystem. For readers of Startup INIDAX, this is a story of ambition, strategy, and the evolving landscape of Indian entrepreneurship.

Who is Ashish Vijayvergiya?

Ashish Vijayvergiya isn’t just another corporate executive; he’s a Flipkart veteran with over a decade of experience shaping the company’s growth. As Vice President and Chief of Staff to CEO Kalyan Krishnamurthy, Vijayvergiya has been a key player in Flipkart’s supply chain and strategic operations. His LinkedIn profile highlights his role in mentoring teams and driving innovation, earning praise for his structured thinking and leadership. A graduate of the Indian Institute of Management, Kozhikode, Vijayvergiya’s journey at Flipkart has been marked by bold bets and customer-first strategies. Now, he’s channeling that expertise into his plans for a new startup, making him a figure to watch in 2025.

The Spark: Plans for a New Startup

The buzz began when reports surfaced on May 8, 2025, about Vijayvergiya’s plans for a new startup within Flipkart’s ecosystem. According to sources cited by Moneycontrol, he’s been discussing this venture with a select group inside the Walmart-owned company. Initially, the idea leaned toward a fantasy gaming platform—a hot trend in India’s digital space. But as ideas evolved, the focus shifted to content and consumption, aligning with the growing demand for digital entertainment and engagement. This pivot reflects Vijayvergiya’s adaptability and Flipkart’s knack for spotting market trends, a topic Startup INIDAX readers will find inspiring.

From Exit to In-House Innovation

Here’s where the story gets interesting. Vijayvergiya was reportedly considering leaving Flipkart to launch his own startup, a common move for seasoned executives with entrepreneurial dreams. But Flipkart’s leadership, led by CEO Kalyan Krishnamurthy, had other ideas. They convinced him to stay and build his venture within the company, much like super.money founder Prakash Sikaria did in 2022. This strategic move not only retains top talent but also fuels innovation under Flipkart’s umbrella. For Startup INIDAX enthusiasts, this highlights how big corporations can foster entrepreneurship without losing their best minds.

Learning from Super.Money and PhonePe

Flipkart’s track record of nurturing in-house startups is impressive. Take super.money, a credit-first UPI fintech app launched by Prakash Sikaria in 2022. After Sikaria planned to exit, Flipkart convinced him to stay and build super.money, which now eyes a $1 billion valuation with $60–100 million in funding talks. Similarly, PhonePe, started in 2015 by former Flipkart employees, scaled within Flipkart before spinning off in 2022, reaching a $15 billion valuation. These success stories are the blueprint for Vijayvergiya’s plans for a new startup, showing how Flipkart’s model supports bold ideas while leveraging its resources.

What’s the New Startup About?

While details are still under wraps, Vijayvergiya’s venture is expected to focus on content and consumption. Early discussions hinted at a fantasy gaming platform, tapping into India’s booming gaming market. However, sources suggest the startup might explore digital content or consumer engagement, areas ripe for innovation. Think short-form video platforms, interactive media, or even monetizable content ecosystems—spaces where Indian consumers are spending big. For Startup INIDAX readers, this ambiguity is exciting; it signals a venture that’s still shaping up to meet market needs, with Vijayvergiya’s strategic vision at the helm.

Flipkart’s Unique Startup Incubation Model

Flipkart’s approach to fostering startups is a masterclass in corporate innovation. Unlike traditional incubators, Flipkart allows senior leaders to build standalone ventures within its ecosystem, providing resources, mentorship, and market access. This model birthed super.money and PhonePe, and now it’s paving the way for Vijayvergiya’s plans for a new startup. It’s a win-win: executives get to pursue entrepreneurial dreams, and Flipkart nurtures potential unicorns without the risk of losing talent. For Startup INIDAX readers, this model is a lesson in how large companies can stay agile and innovative.

Impact on India’s Startup Ecosystem

Vijayvergiya’s venture isn’t just a Flipkart story; it’s a signal of India’s maturing startup ecosystem. By incubating startups, Flipkart is creating a ripple effect, inspiring other corporates to follow suit. The success of super.money and PhonePe has already spawned the “Flipkart Mafia”—a network of ex-employees launching their own ventures. Vijayvergiya’s startup could further fuel this trend, attracting talent and investment to India’s tech scene. For Startup INIDAX readers, this underscores India’s growing reputation as a global startup hub, with Flipkart at the forefront.

Challenges Ahead for Vijayvergiya’s Venture

No startup journey is without hurdles, and Vijayvergiya’s plans for a new startup face their share. Flipkart’s parent company, Walmart, has mandated a cut in monthly spending from $40 million to $20 million as it eyes a potential IPO. This financial tightening could limit resources for the new venture. Plus, the content and consumption space is crowded, with giants like YouTube, Netflix, and homegrown platforms vying for attention. Vijayvergiya will need to carve out a unique niche, leveraging Flipkart’s data and reach. For Startup INIDAX readers, these challenges highlight the grit needed to succeed in India’s competitive startup landscape.

Why This Matters for Startup INIDAX Readers

For the Startup INIDAX community, Vijayvergiya’s story is more than news—it’s inspiration. It shows how seasoned professionals can pivot to entrepreneurship without leaving their corporate roots. It also underscores Flipkart’s role as a startup incubator, offering lessons for founders and innovators. Whether you’re a budding entrepreneur or a tech enthusiast, this venture highlights the power of strategic innovation and the opportunities within India’s startup ecosystem. Stay tuned to Startup INIDAX for more stories that spark ideas and drive ambition.

Conclusion: A Bright Future for Flipkart’s Innovation

Ashish Vijayvergiya’s plans for a new startup mark a bold step for Flipkart and India’s startup scene. By following the super.money model, Flipkart is proving that big companies can be hotbeds of innovation. As Vijayvergiya’s venture takes shape in 2025, it’s set to redefine content and consumption while inspiring the next wave of entrepreneurs. For Startup INIDAX readers, this is a story to watch—a reminder that the future of Indian startups is bright, bold, and full of possibilities.