Table of Contents
Summary
- Cava Athleisure bags INR 40 Cr Series A at INR 215 Cr valuation to fuel product and omnichannel growth.
- Targets INR 40 Cr FY26 revenue, riding India’s $27 Bn athleisure wave by 2033.
- Sharrp Ventures leads, backing founders Ria and Shreya Mittal’s vision for everyday Indian activewear.
Cava Athleisure bags INR 40 Cr funding in a major Series A round, marking a big win for women-focused athleisure in India. This Bengaluru startup, founded by sisters Ria and Shreya Mittal, hits a post-money valuation of INR 215 Cr. The cash comes at a perfect time as athleisure demand explodes among Gen Z and millennials.
Why does this matter now? India’s athleisure market eyes a $27 Bn opportunity by 2033, fueled by hybrid work and fitness trends. Cava stands out with its versatile jackets, leggings, and sports bras designed for everyday Indian fits.
Read More: Rhea Chakraborty Clothing Brand Hits Rs 40 Crore Valuation in Under a Year
Who Leads This Funding Round?
Sharrp Ventures, the family office of Marico chairman Harsh Mariwala, pumps in INR 21 Cr to lead the round. V3 Ventures and existing backer Spring Marketing Capital chip in the rest.
This values Cava at INR 215 Cr, a solid jump from earlier rounds. The startup, launched in 2022, now clocks a monthly revenue run rate of INR 5.5 Cr.
Cofounders Ria and Shreya Mittal share their excitement: “Partnering with Sharrp Ventures gives us a long-term partner with deep consumer expertise as we scale responsibly.”
How Will Cava Deploy the Fresh Capital?
Cava plans new product launches to expand its lineup beyond core athleisure pieces. Hiring top executives tops the list, strengthening leadership for growth.
Marketing gets a big slice to build brand buzz, while omnichannel distribution pushes into offline stores. The goal? Hit INR 40 Cr top line by FY26 end.
This shift from D2C to omni-channel positions Cava against giants like Decathlon and Jockey.
Why Is Athleisure Booming in India?
Post-pandemic habits stick, blending work, workouts, and weekends in comfy gear. Social media influencers and hybrid offices drive the shift, with the market set for 9.62% CAGR through 2033.
Cava targets Gen Z and millennials craving quality fabrics and India-specific sizing. Rishabh Mariwala of Sharrp Ventures notes, “Cava has demonstrated strong consumer pull and disciplined execution.”
Investors flock to the space, backing versatile wear over traditional sportswear.
Netizens React to Cava’s Big Raise
Social media lights up with praise for the sisters’ hustle. One user wrote, “Sisters building a INR 215 Cr brand in 4 years? That’s the dream! #WomenInStartups.”
Others cheer the market timing: “Athleisure is everywhere now – Cava nailing it with Indian fits.” Skeptics question scaling: “Great funding, but can they beat Decathlon on price?”
Excitement builds around omnichannel plans, with comments like, “Offline stores next? Count me in for those leggings.
Read More: How Alka Kalkani Built Nipposh: India’s Comfort-First Nipple Cover Brand
What do you think of Cava’s funding push in athleisure? Drop your thoughts in the comments and share this with your squad. Explore more startup breakthroughs on Startup INDIAX!
FAQs
What is Cava Athleisure?
Cava Athleisure bags INR 40 Cr funding as a D2C brand offering women-focused jackets, leggings, and sports bras for versatile daily use.
Who invested in Cava Athleisure’s Series A?
Sharrp Ventures led with INR 21 Cr, joined by V3 Ventures and Spring Marketing Capital, valuing it at INR 215 Cr.
How big is India’s athleisure market?
Projected at $27 Bn by 2033 with 9.62% CAGR, driven by fitness trends and hybrid lifestyles.
What are Cava’s growth plans post-funding?
New products, executive hires, marketing, and omnichannel expansion to hit INR 40 Cr FY26 revenue.
Who are Cava Athleisure’s competitors?
Faces Heelium, Chkokko, Jockey, Decathlon, plus niche players like BlissClub in the booming space.
