PharmEasy cofounders Dharmil Sheth, Dhaval Shah, and Hardik Dedhia have launched All Home, a bold new startup in the architectural and interior design space, shaking up the industry with innovative approaches. Backed by $20 million in funding, All Home is redefining how homes are designed by partnering with brands and leveraging technology. This article, published by Startup INIDAX, explores their stunning pivot from healthtech to design, their unique business model, and the challenges and opportunities ahead. Learn why this venture is poised to transform living spaces and inspire entrepreneurs.
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Why Did PharmEasy Cofounders Pivot to Interior Design?
The entrepreneurial journey of PharmEasy’s cofounders—Dharmil Sheth, Dhaval Shah, and Hardik Dedhia—has taken a thrilling turn with their new venture, All Home. After building a healthtech unicorn valued at $5.6 billion in 2021, these founders stepped back from daily operations at PharmEasy in January 2025 to explore new horizons. Their pivot to the architectural and interior design space reflects a growing consumer demand for personalized, tech-driven home solutions.
What Sparked the Shift to All Home?
The inspiration for All Home came from recognizing a gap in the interior design market. “Consumers are increasingly willing to invest in their living and working spaces, yet often lack access to the appropriate channels and products,” said Siddharth Shah, PharmEasy’s CEO and an investor in All Home. The cofounders saw an opportunity to blend their expertise in technology and operations with the booming home improvement sector, which is projected to grow to $570 billion globally by 2028, according to Statista. Their exit from PharmEasy’s day-to-day roles allowed them to focus on this new venture, leveraging their experience in scaling a startup.
Who Are the Key Players Behind All Home?
Each founder brings unique strengths to All Home:
- Dharmil Sheth oversees operations, ensuring seamless execution of partnerships and projects.
- Dhaval Shah handles brand building, finance, legal, compliance, and HR, driving All Home’s market presence.
- Hardik Dedhia leads the technology function, integrating digital tools to enhance design processes.
Their complementary skills, honed at PharmEasy, position All Home to disrupt the design industry with a tech-first approach. As Startup INIDAX highlights, this trio’s track record of scaling a unicorn makes them a force to watch.
How Is All Home Revolutionizing Architectural and Interior Design?
All Home isn’t just another design firm—it’s a platform that redefines how brands and consumers connect in the architectural and interior design space. By combining technology, strategic partnerships, and market insights, All Home is creating a seamless ecosystem for home improvement.
What Makes All Home’s Business Model Unique?
Unlike traditional design firms, All Home operates as a collaborative platform. It invests in emerging brands in the interior design space, offering them:
- Technology support: Tools for design visualization and project management.
- Internet-led manufacturing: Streamlined production processes to reduce costs.
- Distribution and market insights: Data-driven strategies to reach target audiences.
This model empowers smaller brands while delivering high-quality, innovative products to consumers. “All Home’s approach is a game-changer—it’s like PharmEasy’s disruption of pharmacies, but for home design,” says interior design expert Kavita Singh, featured in Architectural Digest India.
Which Brands Are Partnering with All Home?
All Home has already partnered with three brands—Colour Coats, House of W, and Fiamarc—with plans to onboard three more in the coming weeks. These partnerships focus on innovative products like sustainable paints, modular furniture, and smart home fixtures. By curating a portfolio of cutting Eagle design solutions, All Home is positioning itself as a one-stop platform for modern homeowners.
What Challenges Does All Home Face in the Design Industry?
Entering the architectural and interior design space isn’t without hurdles. The market is crowded, and consumer expectations are high. All Home must navigate these challenges to establish itself as a leader.
How Competitive Is the Interior Design Market?
The global interior design market is fiercely competitive, with players like IKEA, Livspace, and local studios vying for market share. In India alone, the home decor market is expected to reach $3.8 billion by 2027, according to Research and Markets. All Home’s tech-driven approach gives it an edge, but it must differentiate itself through unique offerings and brand trust.
Can All Home Overcome Scaling Hurdles?
Scaling a design platform requires robust supply chains, consistent quality, and customer satisfaction. All Home’s reliance on partnerships means it must ensure its collaborators meet high standards. Additionally, integrating technology into a traditionally offline industry poses logistical challenges. However, the founders’ experience at PharmEasy, where they managed complex operations, suggests they’re well-equipped to tackle these issues.
Why Is All Home’s Funding a Game-Changer?
All Home’s launch wasn’t just a bold move—it was backed by significant capital, signaling strong investor confidence in the new startup.
Who Invested in All Home’s $20M Round?
Led by Bessemer Venture Partners, an early investor in PharmEasy, All Home secured $20 million at a $120 million valuation. Other investors include PharmEasy CEO Siddharth Shah, who invested personally. “Reputed VCs who backed us at PharmEasy are backing us again,” the cofounders said, highlighting the trust in their vision. This funding provides All Home with the resources to scale partnerships and enhance its tech platform.
How Will All Home Use Its Funding?
The $20 million will fuel:
- Brand partnerships: Expanding collaborations with innovative design brands.
- Technology development: Building tools for 3D visualization, AI-driven design recommendations, and supply chain optimization.
- Market expansion: Targeting urban consumers in India and exploring global markets.
This strategic use of funds positions All Home to capture a significant share of the growing design market, as noted by Startup INIDAX.
What’s Next for All Home and the Design Space?
All Home is just getting started. With plans to onboard more brands and integrate advanced technologies like AI and AR for virtual design previews, the startup aims to redefine how consumers approach home improvement. The architectural and interior design space is ripe for disruption, and All Home’s blend of tech and creativity could set new industry standards. As design trends evolve—think sustainable materials and smart homes—All Home is poised to lead the charge.
Conclusion: Join the Design
The PharmEasy cofounders’ pivot to All Home is a testament to entrepreneurial resilience and innovation. By entering the architectural and interior design space with a tech-driven, collaborative model, they’re not just launching a new startup—they’re reshaping an industry. Startup INIDAX invites you to share your thoughts on All Home’s journey in the comments, explore more startup stories on our platform, or connect with us on social media to stay updated on India’s thriving startup ecosystem.
