Rebel Foods Reshuffle
StartupNews

Rebel Foods Reshuffle: 5 Powerful Changes After Ankush Grover Becomes Global CEO

by Ismail Patel
3 min read

Rebel Foods Reshuffle marks a pivotal moment for the cloud kitchen unicorn as cofounder Ankush Grover steps into the role of global CEO, replacing Jaydeep Barman, who transitions to chairman. This leadership shake-up signals Rebel Foods’ bold ambitions for global expansion and IPO readiness. In this article, Startup INDIAX explores Grover’s journey, the strategic implications of the reshuffle, and how Rebel Foods is navigating challenges like the food delivery slowdown. Readers will learn why this move matters for Indian startups and what’s next for Rebel’s innovative brands like Behrouz Biryani and Wendy’s.

What Is the Rebel Foods Reshuffle All About?

On July 18, 2025, Rebel Foods, the Mumbai-based cloud kitchen giant, announced a major leadership transition, elevating cofounder Ankush Grover to global CEO. This Rebel Foods Reshuffle sees outgoing CEO Jaydeep Barman stepping into the role of chairman and group CEO, a move that has sparked buzz across India’s startup ecosystem. With brands like Faasos, Behrouz Biryani, and Ovenstory Pizza under its belt, Rebel Foods operates over 350 kitchens across 70 cities, serving 2.5 lakh orders daily. The reshuffle comes as the company gears up for a potential IPO by 2026 and expands its global footprint.

Who Is Ankush Grover, the New Global CEO?

Ankush Grover, an alumnus of NIT Jamshedpur and IIT Bombay, joined Rebel Foods in 2012 and has been instrumental in its growth. Rising from a key team member to India CEO in 2023, Grover’s expertise spans business strategy, marketing, and operations. His passion for food and technology has driven Rebel’s innovative approach, notably its 15-minute delivery service, QuickiES. As Jaydeep Barman noted in a LinkedIn post, Grover’s “uncanny ability to spot great food” and execution prowess make him the ideal leader for Rebel’s next phase.

Why Did Rebel Foods Choose Grover as CEO?

The decision to appoint Grover stems from his proven track record. Having scaled Rebel’s India and MENA operations, he’s credited with expanding Wendy’s to 200 outlets in just 38 months. Barman praised Grover’s capital efficiency and customer focus, stating, “He’s an execution machine.” With core functions like technology, finance, and marketing now reporting to Grover, the reshuffle signals trust in his ability to drive operational excellence and global brand-building. This move aligns with Rebel’s vision to become a global leader, not just India’s answer to Uber or Airbnb.

How Will the Leadership Change Impact Rebel Foods?

The Rebel Foods Reshuffle is more than a title swap; it’s a strategic pivot as the company eyes a public listing and international growth. Grover’s appointment reflects a focus on execution and scalability, critical for a cloud kitchen unicorn navigating a competitive foodtech landscape.

What Does Jaydeep Barman’s Transition to Chairman Mean?

Jaydeep Barman, who led Rebel Foods as CEO for 13 years, will now serve as chairman, focusing on strategic oversight. In his LinkedIn post, Barman shared, “I’ve decided it should be Ankush, because he’s an order of magnitude better at things that matter most for Rebel’s next decade.” This transition allows Barman to act as a “trusted sounding board” while Grover handles day-to-day operations. The shift ensures continuity while empowering Grover to execute Rebel’s ambitious plans.

How Will Grover’s Leadership Shape Rebel’s Global Expansion?

Grover’s leadership comes at a time when Rebel Foods is doubling down on international markets. The company already operates 15 kitchens in Dubai and a dozen in the UK, with plans to scale Wendy’s to 400 outlets in India by 2028, backed by a $25 million investment. Grover’s focus on technology-driven quality control, like CCTV monitoring and temperature checks, will be crucial for maintaining consistency across global markets. His experience in MENA and partnerships with brands like Wendy’s positions Rebel for success abroad.

What Are Rebel Foods’ Plans for Growth?

Rebel Foods is not slowing down. With a valuation of $1.4 billion and $587 million raised from investors like Temasek and Qatar Investment Authority, the company is poised for aggressive expansion.

How Is Rebel Foods Preparing for Its IPO?

Reports surfaced in October 2024 that Rebel Foods is eyeing an IPO between January and April 2026. The Rebel Foods Reshuffle strengthens its leadership to streamline operations and boost financial health. In FY24, Rebel reduced losses by 42% to INR 378.2 crore while growing revenue by 19% to INR 1,420.2 crore. Grover’s data-driven approach and focus on same-kitchen sales growth (20% YoY) signal a push for profitability, a key factor for IPO success.

Why Is QuickiES a Game-Changer for Rebel Foods?

Launched in February 2025, QuickiES, Rebel’s 15-minute delivery service, is a bold bet on quick commerce. Grover told The Economic Times, “15 minutes is the next norm.” By leveraging its EatSure platform, Rebel aims to compete with Zomato, Swiggy, and Zepto in the ultra-fast delivery space. QuickiES, currently piloted in Mumbai, enhances supply efficiency and customer satisfaction, positioning Rebel as a leader in foodtech innovation.

What Challenges Does Rebel Foods Face Post-Reshuffle?

Despite its growth, Rebel Foods faces hurdles in a dynamic market. The Rebel Foods Reshuffle aims to address these challenges, but success is not guaranteed.

Can Rebel Foods Overcome the Food Delivery Slowdown?

Grover noted a slowdown in urban food consumption in late 2024, with growth tapering due to rising rentals and reduced consumer spending. However, festive occasions like Ramadan and Holi have sparked an uptick. Rebel’s focus on Tier 2 and 3 cities, where digital penetration is rising, offers growth potential. With 120 cities targeted in two years, Grover’s strategy hinges on diversifying markets and maintaining quality.

Conclusion: Join the Conversation on Startup INDIAX

The Rebel Foods Reshuffle underscores the startup’s bold vision to redefine foodtech globally. Ankush Grover’s rise to global CEO signals a new era of execution and innovation, while Jaydeep Barman’s transition ensures strategic continuity. As Rebel Foods prepares for its IPO and scales QuickiES, it’s a story every entrepreneur should watch. Share your thoughts in the comments, explore more startup stories on Startup INDIAX, or join our newsletter for the latest insights!

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Startup Policy Forum
Government Schemes

Startup Policy Forum: 7 Powerful Ways CNPC Boosts Startup IPOs

by Ismail Patel
3 min read

Startup Policy Forum has launched the Centre for New-Age Public Companies (CNPC), a game-changing initiative to support Indian startups navigating the complex journey of initial public offerings (IPOs). With over 40 startups, valued at $90 billion, preparing to go public, CNPC offers regulatory advocacy, compliance training, peer learning, and tailored research to ensure IPO success. Led by Shweta Rajpal Kohli, this founder-driven platform bridges startups, regulators, and investors. Published by Startup INDIAX, this article outlines seven powerful ways CNPC empowers startups, why IPOs are booming, and how founders can prepare for public markets.

What Is the Startup Policy Forum’s CNPC?

The Startup Policy Forum (SPF), a coalition of over 50 leading Indian startups, launched the Centre for New-Age Public Companies (CNPC) on July 17, 2025, to guide tech-driven companies through the IPO process. Announced at a Mumbai meeting with SEBI Chairman Tuhin Kanta Pandey and 20 startup founders, CNPC addresses regulatory, governance, and market-readiness challenges. With members like Swiggy, Razorpay, and Meesho, SPF’s CNPC is a founder-led hub to strengthen India’s startup ecosystem.

Why it matters: As India’s capital markets thrive, CNPC equips startups to transition from private to public entities, fostering trust and resilience.

Why Are Indian Startups Eyeing IPOs?

India’s capital markets are booming, with tech startups leading the charge. According to SPF, nearly 40 startups, collectively valued at over $90 billion, are poised to go public in the coming years. Companies like Groww, PhysicsWallah, and Bluestone are capitalizing on favorable regulations and investor appetite. The trend of “reverse flipping”—startups re-domiciling to India—further fuels domestic listings.

For instance, Swiggy’s recent IPO success highlights the potential for tech firms to thrive locally. Ashish Chauhan, MD & CEO of NSE, states, “The emergence of new-age companies in public markets is a significant evolution, fostering trust among investors.” This shift underscores India’s maturing startup ecosystem, making IPOs a strategic move for growth.

How Does CNPC Empower IPO-Bound Startups?

CNPC operates across four pillars—advocacy, capacity building, community engagement, and research—delivering seven powerful benefits for startups:

1. Streamlining Regulatory Navigation

CNPC collaborates with SEBI and policymakers to simplify regulatory frameworks for tech-driven startups. This includes addressing compliance complexities and advocating for startup-friendly policies. For example, Zetwerk, an SPF member, benefits from CNPC’s dialogues to streamline IPO filings.

2. Building Compliance Expertise

Through workshops and masterclasses, CNPC trains startups on corporate governance, investor relations, and financial reporting. These programs help founders like Ritesh Agarwal of OYO meet SEBI’s stringent requirements, ensuring readiness for public scrutiny.

3. Fostering Peer-to-Peer Learning

CNPC creates a community for founders and CXOs to share IPO experiences. Leaders from Swiggy, CRED, and Practo, who attended the CNPC launch, emphasize the value of learning from peers who’ve navigated successful IPOs.

4. Providing Tailored Research Tools

CNPC offers toolkits, policy briefs, and governance guides customized for new-age companies. These resources help startups like Bluestone address post-listing challenges, such as investor expectations and market volatility.

5. Supporting Reverse Flipping

CNPC aids startups re-domiciling to India, a critical step for domestic IPOs. Pine Labs, for instance, is navigating this process with CNPC’s guidance, addressing legal and tax complexities.

6. Enhancing Investor Confidence

By promoting transparency and governance, CNPC builds trust among retail and institutional investors. This is crucial for startups like Meesho, aiming to attract long-term investment in volatile markets.

7. Promoting ESG Best Practices

CNPC educates startups on Environmental, Social, and Governance (ESG) standards, increasingly vital for public companies. Workshops help firms like Ather Energy align with global ESG expectations, boosting investor appeal.

Key insight: CNPC’s multifaceted approach ensures startups are IPO-ready and equipped to thrive as public companies, strengthening India’s capital markets.

Who Leads CNPC and Its Impact?

Shweta Rajpal Kohli, President & CEO of SPF, spearheads CNPC with over 25 years of public policy experience from Peak XV Partners and Uber India. The launch event included founders like Ritesh Agarwal (OYO), Shashank Kumar (Razorpay), and Rohit Kapoor (Swiggy). SPF’s membership spans listed firms like ixigo and Ather Energy, and IPO-bound startups like Groww and Curefoods.

Why it matters: CNPC’s founder-led model ensures it addresses real-world challenges, making it a catalyst for India’s IPO wave.

What Challenges Do Startups Face in IPOs?

Startups face significant hurdles when going public:

  • Regulatory Complexity: SEBI’s requirements can overwhelm tech firms with unique business models.
  • Governance Scrutiny: Public companies face intense transparency demands.
  • Market Volatility: Fluctuating markets challenge investor relations.
  • Reverse Flipping: Re-domiciling involves legal and tax hurdles.

For example, Startup INDIAX has reported on Lenskart’s reverse flipping challenges, highlighting the need for CNPC’s support. CNPC’s resources and advocacy aim to mitigate these obstacles.

How Can Startups Leverage CNPC for IPO Success?

To maximize CNPC’s benefits, startups should:

  1. Engage in Advocacy Programs: Collaborate with SEBI via CNPC to understand regulations.
  2. Attend Training Sessions: Join CNPC’s workshops on governance and compliance.
  3. Participate in Peer Networks: Learn from successful IPOs through CNPC’s community.
  4. Utilize Research Tools: Implement CNPC’s guides for market readiness.
  5. Seek Reverse Flipping Support: Use CNPC’s expertise to navigate re-domiciliation.

Expert tip: Shweta Rajpal Kohli advises, “Startups must prioritize governance early to build investor trust and ensure long-term success.”

Conclusion: Join the IPO Wave with Startup INDIAX

The Startup Policy Forum’s CNPC is revolutionizing how Indian startups approach IPOs, offering unparalleled support for regulatory navigation, compliance, and investor relations. As India’s startup ecosystem matures, CNPC positions founders for global success. Startup INDIAX invites you to explore more startup stories, share your thoughts in the comments, or connect with us to stay updated on India’s IPO boom.

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Malika Sadani’s Journey: From Mom to Rs 500 Crore Skincare Brand
Women EntrepreneursStartup Stories

Malika Sadani’s Journey: From Mom to Rs 500 Crore Skincare Brand

by Aalam Rohile
3 min read

Summary

Malika Sadani’s Journey: From Mom to Rs 500 Crore Skincare Brand is a remarkable story of identifying a mother’s need and transforming it into a household name—The Moms Company. Struggling to find safe skincare for her daughter, Malika left a career in finance to build a brand centered on natural, toxin-free products for Indian families. Her relentless focus on quality and transparency propelled the company from its 2016 founding to Rs 150 crore revenue and 1,500+ outlets in just five years. Acquired for Rs 500 crore by The Good Glamm Group in 2021, Malika’s entrepreneurial path exemplifies what’s possible in India’s dynamic D2C sector. This in-depth Startup INDIAX feature reveals how her personal mission became industry-shaping business success.

Who is Malika Sadani and What Sparked Her Entrepreneurial Vision?

Malika Sadani’s entrepreneurial spark originated from her role as a mother. After desperately searching for toxin-free skincare for her daughter but finding none in India, Malika realized a massive unmet need in baby and maternity care. Her experience mirrored the concerns of countless parents, leading her to explore solutions that combined safety, transparency, and efficacy.

How Did The Moms Company Start and What Was the Initial Challenge?

What Motivated Malika to Leave Finance for Startups?

Malika Sadani began her career as a banker, but her priorities shifted with motherhood. Seeing her daughter’s skin struggles firsthand gave Malika the courage to leave her comfortable finance job and commit to solving a problem affecting millions of moms nationwide.

How Did Market Research Shape Her Brand?

Through extensive surveys and direct conversations with over 200 mothers, Malika validated a demand for high-quality, toxin-free products. This research laid the foundation for The Moms Company’s launch under Amishi Consumer Technologies Pvt Ltd. in 2016.

What Key Milestones Defined The Moms Company’s Rise?

How Did the Brand Achieve Rapid Retail Growth?

  • Launched in 2017 with a small line of natural, safe products for moms and babies
  • Opened 100 retail stores by 2018, quickly scaling presence across India
  • Strategic expansion to Tier 2/Tier 3 cities, blending online and offline retail channels

How Did Revenue Accelerate Leading Up to Acquisition?

  • Annual turnover leapt from Rs 2 lakh to Rs 24 lakh within the first year
  • Hit Rs 7.6 crore in revenue by 2018
  • By 2021, The Moms Company reached 1,500+ outlets and Rs 150 crore revenue, making it a top D2C brand in the country

What Role Did Investment Play in Scaling The Moms Company?

A crucial $1 million investment enabled Malika and her team to expand production, strengthen marketing, and reach new markets. This early infusion of capital was pivotal in building brand visibility and scaling distribution networks, helping the company outpace competitors and rapidly grow.

Why Did The Good Glamm Group Acquire The Moms Company?

The Good Glamm Group completes 100% acquisition of The Moms Co

In 2021, The Good Glamm Group acquired a majority stake in The Moms Company for Rs 500 crore. The acquisition gave The Moms Company access to enhanced R&D, marketing muscle, and broader distribution, fueling its next phase of growth while preserving Malika’s vision and leadership. This deal signaled the maturing of India’s beauty and wellness D2C space and spotlighted The Moms Company as a market-defining force.

What Impact Has Malika Sadani Made on India’s Beauty Ecosystem?

Malika’s journey transformed the Indian personal care landscape by:

  • Establishing trusted, toxin-free standards for mothers and babies
  • Proving the commercial power of authenticity and consumer empathy
  • Inspiring a new generation of “mompreneurs” and founders to tackle real-world pain points

What Lessons Can Entrepreneurs Take from Malika Sadani’s Journey?

  • Personal pain points can be the seed for breakthrough businesses
  • Deep customer research is key to product-market fit
  • Courage to leave comfort zones often leads to transformative impact
  • Investment and scalability go hand-in-hand for lasting success
  • Staying true to brand values fosters loyalty and long-term growth

Conclusion: Inspiration for India’s Startup Community

Malika Sadani’s journey from a dedicated mom to a pioneering entrepreneur is proof that innovation can start at home and scale to phenomenal heights. Her emphasis on consumer trust, product quality, and mission-driven leadership remains a blueprint for Indian founders and digital professionals. For more such stories and insights into India’s vibrant startup scene, keep following Startup INDIAX.

FAQs: Malika Sadani & The Moms Company

Q1: Who is Malika Sadani?
Malika Sadani is the founder and CEO of The Moms Company, a leading Indian brand for toxin-free baby and maternity skincare.

Q2: Why did she start The Moms Company?
She wanted safe, natural skincare for her daughter and recognized a gap in the Indian market.

Q3: When was The Moms Company founded?
The business was launched in 2016.

Q4: How big was The Moms Company before its acquisition?
By 2021, The Moms Company had 1,500+ retail points and achieved Rs 150 crore in annual revenue.

Q5: Who acquired The Moms Company and at what valuation?
The Good Glamm Group acquired a majority stake for Rs 500 crore in 2021.

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Tata Electronics partners Bosch
NewsDigital

Tata Electronics Partners Bosch: Big Win or Missed Opportunity for Indian Semiconductor Manufacturing?

by Ismail Patel
3 min read

Tata Electronics partners Bosch to revolutionize India’s semiconductor and electronics manufacturing landscape through a landmark Memorandum of Understanding (MoU). This collaboration, focusing on chip packaging, manufacturing, and vehicle electronics, leverages Tata’s upcoming facilities in Assam and Gujarat to strengthen India’s position in the global tech supply chain. With insights from industry leaders and data-driven analysis, this article explores how this partnership fuels India’s semiconductor ambitions, creates jobs, and enhances automotive electronics innovation. Published by Startup INDIAX, this piece offers entrepreneurs and tech enthusiasts a deep dive into why this alliance matters for India’s tech future.

Why Is the Tata-Bosch Partnership a Game-Changer for India?

On July 17, 2025, Tata Electronics partners Bosch in a strategic MoU to bolster India’s semiconductor and electronics manufacturing capabilities. Signed by Dr. Randhir Thakur, CEO of Tata Electronics, and Dirk Kress, Executive Vice President of Semiconductor Operations at Robert Bosch GmbH, this agreement marks a pivotal step toward establishing India as a global semiconductor hub.

What does this mean for Indian startups and entrepreneurs? This partnership not only enhances local manufacturing but also opens doors for innovation in automotive electronics and supply chain resilience, critical for tech-driven businesses.

What Does the MoU Entail?

The MoU outlines collaboration in two key areas:

  • Chip Packaging and Manufacturing: Tata Electronics’ facilities in Assam (assembly and testing) and Gujarat (semiconductor foundry) will work with Bosch to produce advanced chips.
  • Vehicle Electronics: The partnership explores Electronic Manufacturing Services (EMS) for automotive electronics, addressing the growing demand for smart vehicle technologies.

Dr. Randhir Thakur emphasized, “This partnership is well-aligned with our commitment to help create a holistic semiconductor and electronics ecosystem in India.” This move positions India to compete with global leaders like Taiwan and South Korea.

How Will This Impact India’s Semiconductor Ecosystem?

India’s semiconductor market is projected to reach $110 billion by 2030, driven by demand in AI, automotive, and wireless communication. The Tata-Bosch collaboration strengthens this ecosystem by:

  • Creating Jobs: Tata’s facilities in Assam and Gujarat are expected to generate over 47,000 direct and indirect jobs.
  • Building Supply Chains: Partnering with Bosch ensures a reliable supply chain for critical tech products.
  • Fostering Innovation: Exploring new materials and device architectures beyond silicon-based tech.

Startup INDIAX Insight: For Indian startups, this means access to locally produced chips, reducing dependency on imports and fostering innovation in IoT, AI, and electric vehicles.

What Are Tata Electronics’ Ambitious Plans in Assam and Gujarat?

Tata Electronics is spearheading India’s semiconductor revolution with two state-of-the-art facilities, supported by strategic partnerships like Bosch.

Why Assam for Assembly and Testing?

The Jagiroad facility in Assam, with an investment of ₹27,000 crore, focuses on semiconductor assembly and testing. Its strategic advantages include:

  • Sustainability: Access to abundant water and green power, aligning with Tata’s eco-friendly goals.
  • Talent Pool: Proximity to Northeast India’s technical workforce ensures a skilled labor supply.
  • Global Reach: The facility will ship chips directly to global OEMs, boosting India’s export potential.

Scheduled to be operational by mid-2025, this plant will use advanced packaging technologies like Wire Bond, Flip Chip, and Integrated Systems Packaging (ISP).

What’s Happening in Gujarat’s Semiconductor Foundry?

In Dholera, Gujarat, Tata Electronics is building India’s first AI-enabled semiconductor fab in partnership with Taiwan’s Powerchip Semiconductor Manufacturing Corporation (PSMC). With a ₹91,000 crore investment, this facility will:

  • Produce up to 50,000 wafers monthly, targeting applications in AI, automotive, and high-performance computing.
  • Incorporate AI-driven automation for industry-best efficiency.
  • Create over 20,000 jobs, contributing to Tata’s multi-fab vision of 100,000 jobs in Dholera.

Expert Opinion: N Chandrasekaran, Chairman of Tata Sons, stated, “This collaboration is a key milestone, paving the way for innovation and strengthening the global semiconductor supply chain.”

How Does Bosch Strengthen India’s Automotive Electronics Sector?

Bosch, a global leader in automotive technology, brings unparalleled expertise to this partnership, particularly in vehicle electronics.

Why Are Automotive Electronics Critical?

The global demand for advanced automotive electronics is surging, driven by electric vehicles (EVs), autonomous driving, and connected cars. Bosch recognizes this trend, with Dirk Kress noting, “The increasing demand for advanced automotive electronics is shaping the future of mobility.”

This partnership will:

  • Develop microcontrollers (MCUs) and systems-on-chip (SoCs) for smart vehicles.
  • Enhance supply chain resilience for automotive components.
  • Support India’s growing EV market, projected to reach 10 million annual sales by 2030.

Real-Life Example: Tata Motors, a Tata Group company, is a potential customer for these chips, integrating them into its electric vehicle lineup like the Nexon EV, enhancing performance and connectivity.

What Challenges Does India Face in Semiconductor Manufacturing?

Despite the promise of the Tata-Bosch partnership, India’s semiconductor journey faces hurdles.

Can India Overcome the Global Chip Shortage?

The global chip shortage, which disrupted industries from 2020 to 2023, highlighted the need for local manufacturing. Challenges include:

  • High Capital Costs: Semiconductor fabs require billions in investment, with Tata’s Gujarat facility alone costing $11 billion.
  • Skilled Workforce: India needs to train thousands of engineers in advanced chipmaking.
  • Global Competition: Competing with established players like TSMC and Samsung requires cutting-edge technology and scale.

Startup INDIAX Insight: Startups can seize opportunities by partnering with Tata and Bosch for ancillary services, such as chip design or testing, to bridge these gaps.

How Does This Partnership Align with India’s Tech Ambitions?

The Tata-Bosch MoU aligns with India’s “Make in India, For the World” vision, aiming for self-reliance in high-tech manufacturing.

What Role Does Government Policy Play?

The Indian government’s Semiconductor Mission and policies have been instrumental, offering:

  • Subsidies for fab construction, covering up to 50% of project costs.
  • Support for R&D and skill development.
  • Incentives for foreign investors like Bosch and PSMC.

This partnership builds on Tata’s earlier collaborations with Bharat Electronics and PSMC, signaling India’s growing credibility in the global semiconductor market.

Conclusion: Join the Conversation with Startup INDIAX

The Tata Electronics partners Bosch MoU is a bold step toward making India a semiconductor powerhouse. By combining Tata’s manufacturing prowess with Bosch’s automotive expertise, this collaboration promises to reshape India’s tech landscape, create jobs, and drive innovation. For entrepreneurs and startups, this opens opportunities to innovate in AI, EVs, and IoT.

What do you think about India’s semiconductor ambitions? Share your thoughts in the comments, explore more startup stories on Startup INDIAX, and join our community of innovators shaping India’s tech future!

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Perplexity Pro is Free for Airtel Users How to Claim Your One-Year Subscription
AI & DeepTechNews

Perplexity Pro is Free for Airtel Users: How to Claim Your One-Year Subscription

by Aalam Rohile
3 min read

Summary

Perplexity Pro is free for Airtel users, offering a golden opportunity to access a premium AI-powered search engine worth ₹17,000 annually at no cost. This groundbreaking partnership between Bharti Airtel and Perplexity brings advanced AI tools to 360 million Airtel customers, including mobile, broadband, and DTH users. In this article, Startup INDIAX explores how to claim your free one-year subscription, its benefits for entrepreneurs and startups, and why this collaboration is a milestone for India’s digital landscape. Learn how to leverage Perplexity Pro’s features to boost productivity, research, and innovation.

Table of Contents

 What is Perplexity Pro and Why Should Airtel Users Care?

Perplexity Pro is an AI-powered search and answer engine that delivers real-time, conversational, and well-researched responses, unlike traditional search engines that list web links. It uses advanced AI models like GPT-4.1, Claude 4.0 Sonnet, and Gemini 2.5 Pro to provide accurate answers, making it a powerful tool for entrepreneurs, professionals, and students.

Why it matters: With a regular price tag of ₹17,000 per year, Perplexity Pro is free for Airtel users for 12 months, unlocking premium features like 300 daily Pro searches, file uploads, image generation, and access to Perplexity Labs. This offer, available until January 17, 2026, is a game-changer for Airtel’s 360 million customers.

What Makes Perplexity Pro Unique?

Unlike ChatGPT or Google’s Gemini, Perplexity Pro combines AI with real-time web data to deliver concise, sourced answers. For example, a startup founder researching market trends can get a summarized report with citations in seconds. Its ability to switch between AI models and handle complex queries makes it ideal for professionals needing quick, reliable insights. Startup INDIAX recognizes this as a pivotal tool for India’s growing startup ecosystem.

How Can Airtel Users Claim Their Free Perplexity Pro Subscription?

Claiming your free Perplexity Pro subscription is straightforward and requires no payment details, ensuring a hassle-free process. Here’s how Airtel users can activate this offer through the Airtel Thanks app.

Step-by-Step Guide to Activate Your Subscription

      1. Download or Update the Airtel Thanks App: Ensure you have the latest version from the Google Play Store or App Store.
      2. Log In: Use your Airtel mobile, broadband, or DTH account credentials.
      3. Navigate to Rewards: Open the app, tap the hamburger menu, and go to “Rewards & OTTs” or “Subscriptions.”
      4. Find the Offer: Look for the banner “Get 12 months of Perplexity Pro worth Rs 17,000 FREE” under “Collect Rewards.”
      5. Claim the Subscription: Tap “Claim Now,” then “Proceed.” Sign in or create a Perplexity account using your email, Google, or Apple ID.
      6. Activate and Use: Once verified, your Pro subscription activates instantly, usable on the Perplexity app or website, even without an Airtel connection.

    Pro Tip: If the offer doesn’t appear, update the app or contact Airtel support. The subscription auto-expires after 12 months without auto-renewal.

    Who is Eligible for This Offer?

    All Airtel customers—prepaid, postpaid, broadband, and DTH—are eligible, with no minimum plan required. Whether you’re a student in Delhi or a startup founder in Bengaluru, you can claim this offer by January 17, 2026, as long as you have an active Airtel connection.

    What Benefits Does Perplexity Pro Offer Airtel Users?

    Perplexity Pro’s premium features are designed to empower users with advanced AI capabilities. Here’s how they benefit Airtel users:

        • 300 Daily Pro Searches: Conduct in-depth research with up to 300 AI-powered searches daily, perfect for entrepreneurs analyzing competitors or market trends.
        • Access to Advanced AI Models: Switch between models like GPT-4.1, Claude, and Perplexity’s in-house Sonar for tailored responses.
        • File Uploads and Analysis: Upload PDFs, CSVs, or images for summarization and insights, ideal for startups reviewing contracts or data.
        • Image Generation: Create visuals for presentations or marketing using AI-powered tools like DALL-E.
        • Perplexity Labs: Experiment with tools to build dashboards, web apps, or reports, enhancing innovation for startups.

      How Does Perplexity Pro Boost Productivity for Entrepreneurs?

      For entrepreneurs, time is money. Perplexity Pro saves hours by delivering instant, sourced answers. For instance, Rakesh, a tech enthusiast with an Airtel AirFiber connection, used Perplexity Pro to research AI trends for his startup pitch, cutting his research time from days to hours. Gopal Vittal, Vice Chairman & Managing Director of Bharti Airtel, said, “This collaboration brings a powerful, real-time knowledge tool to millions at no extra cost, helping customers navigate digital trends with ease.”

      Can Perplexity Pro Help Indian Startups Stay Competitive?

      India’s startup ecosystem is booming, with over 100,000 startups as of 2025. Perplexity Pro’s deep research capabilities can help founders stay ahead by analyzing global trends, generating reports, or even creating marketing visuals. Aravind Srinivas, CEO of Perplexity, noted, “This partnership makes professional-grade AI accessible to students, professionals, and households in India.” Startup INDIAX believes this tool can level the playing field for Indian startups competing globally.

      Why is Airtel’s Partnership with Perplexity a Game-Changer?

      This collaboration marks Perplexity’s first tie-up with an Indian telecom provider, setting a new benchmark for AI accessibility. Unlike traditional telecom perks like streaming subscriptions, Airtel’s offer focuses on productivity and innovation. With 360 million users, Airtel is democratizing AI, potentially slowing subscriber churn against competitors like Jio. Startup INDIAX sees this as a strategic move to empower India’s digital economy, aligning with the nation’s push toward AI adoption.

      How to Maximize Your Perplexity Pro Subscription

      To get the most out of your free subscription:

          • Use for Research: Query market trends, competitor strategies, or industry reports for data-driven decisions.
          • Leverage File Analysis: Upload business documents for quick summaries or insights.
          • Experiment with Labs: Build prototypes or dashboards for your startup’s next big idea.
          • Stay Updated: Follow Perplexity’s updates for new features, like its IPL page for cricket fans. Integrate
          • Integrate with Workflows: Use Perplexity Pro alongside tools like Google Workspace for seamless productivity.

        Conclusion: Don’t Miss This Opportunity

        Perplexity Pro is free for Airtel users, and this limited-time offer is a must-grab for entrepreneurs, students, and professionals. By claiming your free one-year subscription, you gain access to cutting-edge AI tools that can transform how you research, create, and compete. Visit the Airtel Thanks app today to activate your subscription, and share your experience with Startup INDIAX in the comments below. Explore more startup stories and tech insights on our platform to stay ahead in India’s dynamic digital landscape.

        FAQs

        What is Perplexity Pro, and how is it different from the free version?
        Perplexity Pro offers 300 daily Pro searches, access to advanced AI models (e.g., GPT-4.1, Claude), file uploads, image generation, and Perplexity Labs, unlike the free version’s limited features.

        How long is the Airtel Perplexity Pro offer valid?
        The offer can be claimed until January 17, 2026, and the subscription remains active for 12 months from activation.

        Do I need an Airtel mobile plan to claim Perplexity Pro?
        No, the offer is available to all Airtel customers, including prepaid, postpaid, broadband, and DTH users.

        Will my Perplexity Pro subscription auto-renew after a year?
        No, the subscription auto-expires after 12 months without requiring payment details or auto-renewal.

        Can I use Perplexity Pro without an Airtel connection?
        Yes, once activated, you can use Perplexity Pro on any device or network via the app or website.

        2 comments 1.3K views
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        Zuppa Raises $1.5 Million
        Investor DirectoryAI & DeepTech

        Chennai-Based Drone Intelligence Startup Zuppa Raises $1.5 Million: 5 Big Reasons this Matters

        by Ismail Patel
        3 min read

        Zuppa raises $1.5 million to revolutionize India’s drone industry with cyber-secure, AI-powered solutions. As a Chennai-based startup, Zuppa Geo Navigation Technologies develops indigenous drones like the Ajeet Mini and NavGati autopilot system, addressing critical defence and commercial needs. Published by Startup INDIAX, this article explores how Zuppa’s funding fuels innovation, strengthens national security, and inspires India’s deep-tech ecosystem. Readers will learn why this investment matters, how Zuppa’s technology works, and its impact on India’s startup landscape.

        What Is Zuppa and Why Is Its $1.5M Funding Significant?

        Zuppa raises $1.5 million in a bridge funding round, marking a pivotal moment for Chennai’s deep-tech scene and India’s drone industry. Founded in 2008 by aerospace engineers Sai Pattabiram and Venkatesh Sai, Zuppa Geo Navigation Technologies specializes in cyber-secure, autonomous drone systems. This funding, led by seasoned entrepreneurs like Rahul Dewan (Srijan Technologies), Ajay Gupta (Capital Foods), and the Mangwani Family Office, validates Zuppa’s mission to revolutionize drone technology with indigenous solutions. As reported by Startup INDIAX, this investment highlights the growing trust in India’s deep-tech startups to address critical defence and commercial needs. Readers will learn how Zuppa’s innovation aligns with India’s Aatmanirbhar Bharat vision, why this funding matters for national security, and its impact on the startup ecosystem.

        How Does Zuppa’s Technology Empower India’s Drone Ecosystem?

        Zuppa’s proprietary technology sets it apart in the global drone market, offering solutions that operate independently of GPS and high-bandwidth internet. This capability is critical for defence applications in remote or contested environments. The company’s flagship offerings, the Ajeet Mini drone and NavGati autopilot system, are built on its patented Disseminated Parallel Control Computing (DPCC) architecture, making Zuppa one of only seven companies worldwide with such advanced autopilot systems.

        What Makes Zuppa’s Ajeet Mini Drone Unique?

        The Ajeet Mini is India’s first indigenous kamikaze and micro-armed drone, validated by the Indian Army for high-altitude operations above 11,000 feet. Unlike foreign drones like DJI, which pose cybersecurity risks, the Ajeet Mini offers a secure, scalable alternative. Its ability to function in GPS-denied environments makes it ideal for tactical missions, addressing gaps exposed during Operation Sindoor, where foreign drone systems underperformed. Zuppa’s focus on cyber-resilient technology aligns with India’s push for self-reliance, reducing dependence on imported hardware.

        How Does Zuppa’s NavGati Autopilot System Work?

        The NavGati autopilot system powers Zuppa’s drones with real-time, AI-driven navigation and control. Built on the DPCC architecture, it ensures secure, autonomous operations in low-connectivity zones. This system supports both defence and commercial applications, from surveillance to precision agriculture. Zuppa’s collaboration with academic institutions and government agencies further strengthens its role in shaping India’s drone policy and standardization efforts.

        Why Is Indigenous Drone Technology Crucial for India’s Defence?

        India’s border security challenges, particularly along its western front, underscore the need for homegrown drone technology. Zuppa raises $1.5 million to address these gaps, enhancing India’s defence capabilities with cyber-secure, AI-powered drones. According to a 2025 report, the Indian drone market is projected to reach $13 billion by 2030, driven by demand for secure, indigenous solutions. Zuppa’s systems, tested in real-world scenarios like Operation Sindoor, offer a strategic advantage by minimizing reliance on foreign tech, which often carries vulnerabilities. As Sai Pattabiram, Zuppa’s Founder, states, “Our deep-tech IP has real relevance for India’s drone-powered future.”

        Who Are the Key Investors Backing Zuppa’s Vision?

        The $1.5 million bridge round was led by Rahul Dewan, founder of Srijan Technologies and Sangam Talks, whose investment followed a podcast discussion with Zuppa’s co-founder Venkatesh Sai on the need for secure defence technologies. Other investors include Ajay Gupta, the visionary behind Capital Foods (Ching’s Secret), and the Mangwani Family Office, former owners of Aquapharm Chemicals. These industry leaders bring not just capital but strategic expertise, validating Zuppa’s potential to scale globally. Their backing, as covered by Startup INDIAX, signals confidence in Zuppa’s ability to disrupt the drone industry.

        How Will Zuppa Use the $1.5M to Scale Its Operations?

        Zuppa plans to allocate the $1.5 million to strengthen R&D, expand its channel partner network, and enhance the availability of its Ajeet Series drones. The company aims to deepen its presence in the defence sector, where its technology has already proven effective. Additionally, partnerships with companies like Garuda Aerospace and TVS Electronics will help scale production and service capabilities. For instance, Zuppa’s collaboration with TVS Electronics includes establishing 190 drone service centres nationwide, ensuring robust after-sales support. This funding also positions Zuppa to prepare for a $15 million Series A round within the next 12–18 months.

        What Does Zuppa’s Success Mean for India’s Startup Ecosystem?

        Zuppa’s funding is a testament to the growing potential of India’s deep-tech startups. With over 42 drone startups in India, the sector is witnessing unprecedented growth, fueled by government initiatives like The Drone Rules 2021 and the Production Linked Incentive (PLI) scheme. Zuppa’s success inspires entrepreneurs to pursue high-barrier, innovation-driven ventures. By showcasing Chennai as a hub for deep-tech innovation, Zuppa elevates India’s global standing in the drone industry. As Venkatesh Sai notes, “This is a launchpad for an AI-first era in unmanned systems.” Startup INDIAX celebrates such stories, highlighting how Indian startups are shaping the future.

        Conclusion: Join the Drone Revolution with Startup INDIAX

        Zuppa’s $1.5 million funding round marks a turning point for India’s drone industry, blending innovation, security, and self-reliance. As Zuppa scales its Ajeet Mini and NavGati systems, it paves the way for a robust, indigenous drone ecosystem. Entrepreneurs and tech enthusiasts can draw inspiration from Zuppa’s journey, proving that deep-tech innovation can thrive in India. Share your thoughts on Zuppa’s impact in the comments below, or explore more startup success stories on Startup INDIAX!

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        Solar Cell
        Green Energy

        IIT-B Startup Builds India’s Most Efficient Solar Cell: 5 Surprising Impacts of 29.8% Conversion

        by Ismail Patel
        3 min read

        [acf field=”ai_summary”]

        The IIT-B startup builds India’s most efficient solar cell, achieving an exceptional 29.8% conversion efficiency—a remarkable feat that is set to redefine India’s clean energy landscape. This innovation could accelerate India’s renewable energy adoption, reduce carbon emissions, and boost self-reliance in the solar sector. Backed by authoritative voices like Pralhad Joshi, India’s Minister of Coal, this breakthrough emphasizes the country’s push toward a sustainable future. In this article, Startup INDIAX explores the technology behind this record-breaking solar cell, its far-reaching impacts, and why entrepreneurs and digital professionals should watch this space closely.

        1. What is the breakthrough behind IIT-B startup’s 29.8% conversion solar cell?

        The IIT Bombay-based startup developed this cutting-edge solar cell by leveraging advanced materials and innovative fabrication techniques. Unlike conventional silicon-based solar panels averaging 15-20% efficiency, this cell’s 29.8% conversion efficiency means more sunlight converts into usable electricity. This leap is possible due to optimized photovoltaic materials, superior light absorption, and reduced energy losses during conversion.

        Industry experts concur this is a crucial step towards scalable, efficient solar power generation in India. Such breakthroughs foster homegrown technology innovation by reducing reliance on expensive imports.

        2. How does 29.8% conversion efficiency compare to existing solar technologies in India?

        Current commercial solar panels in India often have efficiencies between 15% and 22%. The new IIT-B solar cell crossing 29.8% is significantly ahead of market averages and aligns with the highest global efficiencies, matching or surpassing those of leading international firms.

        Higher efficiency translates into more power generation per square meter, making solar installations cheaper and more space-efficient. This matters immensely in space-constrained urban and rural settings across India.

        3. Why is this solar cell a “game-changer” for India’s renewable energy goals?

        India aims to achieve 500 GW of renewable energy capacity by 2030, with solar power being a pivotal component. The startup’s advancement directly supports this target by enabling:

        • Lower costs owing to better energy yields
        • Decreased dependence on fossil fuels and imports
        • Enhanced energy security and grid stability
        • New export opportunities through technology leadership

        Pralhad Joshi, India’s Minister of Coal, hailed this innovation as a “game-changer” pointing to its potential to propel India’s energy transition faster and more sustainably.

        4. What are the five surprising impacts of this innovation on India’s energy sector?

        1. Reduced Solar Installation Costs: Higher efficiency means fewer panels and less land are needed per unit power, lowering capital and operational costs.

        2. Boost to Make in India Initiative: This homegrown innovation strengthens India’s manufacturing ecosystem, encouraging investments and skilling.

        3. Accelerated Electrification in Remote Areas: Efficient solar cells improve off-grid solar power viability for rural electrification and telecom towers.

        4. Environmental Benefits: With more efficient solar energy, greenhouse gas emissions can be significantly cut, aligning with India’s climate commitments.

        5. Stimulating Startup Ecosystem: This success story is expected to inspire more Indian startups to invest in deep tech and clean energy innovations.

        5. How will this advancement influence startups and the clean tech ecosystem in India?

        The IIT-B solar cell breakthrough acts as a beacon for Indian startups targeting sustainability challenges. It signals growing opportunities in R&D, manufacturing, and deployment within the clean energy sector.

        With government backing and market validation, startups can leverage this momentum to attract investments, form strategic partnerships, and scale technologies. The innovation also emphasizes fostering multidisciplinary talent in materials science, engineering, and digital technologies.

        6. What are the future prospects and challenges for this solar technology?

        While promising, scaling production and integration with existing solar infrastructure remain challenges. Continuous innovation, cost reductions, and government incentives will be critical. Future research may focus on further boosting efficiency, durability, and lowering environmental impacts during manufacturing.

        Regulatory support and awareness campaigns will ensure faster adoption by both commercial and residential consumers.

        7. Where can readers learn more about India’s clean energy innovations?

        Startup INDIAX regularly features in-depth news, interviews, and analysis on India’s evolving energy landscape. Entrepreneurs and digital professionals can explore the latest stories, expert insights, and startup journeys shaping the country’s sustainable future.

        Conclusion: Join the Solar Revolution with Startup INDIAX

        The IIT-B startup builds India’s most efficient solar cell with 29.8% conversion is a monumental stride toward transforming India’s clean energy future. Are you inspired by innovations accelerating sustainability? Share your thoughts, questions, and startup stories in the comments below. Also, explore more cutting-edge tech stories on Startup INDIAX — your gateway to India’s startup ecosystem.

        0 comments 243 views
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        Airtel Partners with Perplexity – 12-Month Perplexity Pro Subscription for Free to All 36 Crore Customers
        NewsAI & DeepTechDigital

        Airtel Partners with Perplexity – 12-Month Perplexity Pro Subscription for Free to All 36 Crore Customers

        by Aalam Rohile
        3 min read

        Airtel partners with Perplexity to provide a free 12-month Perplexity Pro subscription, worth ₹17,000, to its 36 crore (360 million) mobile, broadband, and DTH customers. Announced on July 17, 2025, this partnership brings AI-powered search to millions, boosting productivity for entrepreneurs, students, and professionals. Startup INDIAX dives into how this offer works, its benefits, and why it’s a game-changer for India’s digital ecosystem. Learn how to claim your subscription and why this move strengthens Airtel’s position in the telecom market.

        What Does the Airtel-Perplexity Partnership Mean for Users?

        On July 17, 2025, Bharti Airtel, India’s second-largest telecom provider, unveiled a groundbreaking partnership with Perplexity, a leading AI-powered search platform. This collaboration grants all 36 crore Airtel customers—spanning mobile, broadband, and DTH services—a free 12-month Perplexity Pro subscription, valued at ₹17,000. It’s the first time an Indian telecom company has partnered with an AI search platform, making advanced technology accessible to millions.

        “This partnership is about empowering our customers with cutting-edge AI tools to stay ahead in a fast-evolving digital world,” said Gopal Vittal, Vice Chairman & Managing Director of Bharti Airtel.

        Why Is This a Landmark Move for Indian Telecom?

        With 390 million wireless subscribers as of May 2025, Airtel faces stiff competition from Reliance Jio’s 472 million. Offering Perplexity Pro for free strengthens Airtel’s appeal, potentially attracting new users and retaining existing ones. This move also positions Airtel as a pioneer in blending AI with telecom services, a trend likely to shape the industry’s future.

        For Perplexity, partnering with Airtel opens doors to India’s massive digital market, with over 800 million internet users. “We’re thrilled to bring Perplexity’s AI-driven answers to India’s diverse population, from students to startup founders,” said Aravind Srinivas, CEO of Perplexity.

        Startup INDIAX sees this as a bold step toward making AI tools mainstream, aligning with India’s growing tech ecosystem.

        What Makes Perplexity Pro a Must-Have Tool?

        Perplexity Pro redefines search by delivering conversational, real-time, and accurate answers, unlike traditional engines that rely on link lists. Tailored for professionals, students, and entrepreneurs, it’s a powerful tool for navigating India’s fast-paced digital landscape.

        Which Features Set Perplexity Pro Apart?

        Perplexity Pro offers premium features that enhance productivity:

        • Advanced AI Models: Access to GPT-4.1, Claude, and Grok 4 for precise, context-aware responses.
        • High Search Limits: Up to 300 AI-powered searches daily, perfect for heavy users.
        • Deep Research Capabilities: Summarizes complex topics and provides data-backed insights.
        • File Analysis: Upload documents for quick summaries or detailed analysis.
        • Image Generation: Create visuals for presentations or creative projects.
        • Perplexity Labs: Build spreadsheets, dashboards, or web apps with ease.

        For example, a Delhi-based entrepreneur used Perplexity Pro to analyze competitor data in minutes, saving hours of manual research. Similarly, students can upload study notes for instant summaries, streamlining exam prep.

        How Can Airtel Customers Access Their Free Perplexity Pro Subscription?

        Claiming your free Perplexity Pro subscription is simple and user-friendly:

        1. Download or Open the Airtel Thanks App: Available on Android and iOS, log in with your Airtel number.
        2. Go to Rewards Section: Find “Rewards” or “Rewards & OTTs” in the app menu.
        3. Locate the Perplexity Offer: Look for the “Perplexity Pro – 1 Year Free” banner.
        4. Activate the Offer: Tap “Claim Now,” enter the OTP, and follow the prompts.
        5. Start Using Perplexity Pro: Log in to Perplexity’s app or website with the same email to access Pro features.

        The subscription is valid until January 17, 2026, and does not auto-renew, ensuring no hidden costs. Startup INDIAX advises users to act fast, as high demand could strain app servers.

        Why Is AI Search Critical for India’s Digital Growth?

        With over 800 million internet users in 2025, India is a global digital powerhouse. AI-powered search tools like Perplexity Pro meet the needs of this diverse audience, from startup founders researching markets to homemakers seeking quick answers. According to a 2024 NASSCOM report, India’s AI market is projected to hit $17 billion by 2027, driven by demand in education, business, and healthcare.

        Perplexity Pro’s ability to deliver real-time, sourced answers makes it ideal for India’s dynamic digital environment, where speed and accuracy are critical.

        How Does Perplexity Pro Compare to Other AI Tools?

        Unlike ChatGPT or Gemini, which focus on conversational AI, Perplexity Pro excels as a search engine that aggregates live web data for accurate, cited responses. Its flexibility to switch between AI models (e.g., GPT-4.1, Claude) and features like Perplexity Labs give it an edge for professional use.

        A Mumbai-based startup founder shared with Startup INDIAX, “Perplexity Pro’s real-time market insights helped us pivot our strategy faster than any other tool.”

        What’s the Bigger Impact of This Collaboration?

        This partnership strengthens Airtel’s competitive edge in a crowded telecom market. By offering a ₹17,000 subscription for free, Airtel enhances customer loyalty and attracts tech-savvy users. It also aligns with Airtel’s digital initiatives, such as its 5G rollout and partnerships with tech giants like Ericsson.

        For Perplexity, India’s 800 million internet users represent a massive growth opportunity. With 150 million weekly queries globally, India is already a top market. This tie-up could challenge giants like Google and OpenAI, while inspiring other Indian telecoms to explore AI integrations.

        Conclusion: Embrace AI with Airtel and Startup INDIAX

        The Airtel partners with Perplexity initiative is a transformative step, bringing AI-powered search to 36 crore users. Whether you’re building a startup, studying, or managing daily tasks, Perplexity Pro offers smarter, faster solutions. Startup INDIAX encourages you to claim your free subscription today and join the AI revolution. Share your experiences in the comments, and explore more tech insights on Startup INDIAX.

        FAQs

        What is the Airtel-Perplexity partnership?
        Airtel offers a free 12-month Perplexity Pro subscription, worth ₹17,000, to its 36 crore mobile, broadband, and DTH customers.

        How do I claim the free Perplexity Pro subscription?
        Open the Airtel Thanks App, go to “Rewards,” find the Perplexity Pro offer, tap “Claim Now,” and verify with an OTP.

        Who can access the free Perplexity Pro offer?
        All Airtel customers—mobile (prepaid/postpaid), broadband, and DTH—are eligible for the 12-month free subscription.

        Will the Perplexity Pro subscription auto-renew?
        No, the subscription ends on January 17, 2026, without auto-renewal. Users can switch to the free version or opt for a paid plan.

        How is Perplexity Pro different from Google Search?
        Perplexity Pro delivers conversational, AI-driven answers with real-time data, unlike Google’s link-based results, offering faster insights.

        [acf field="ai_summary"]
        1 comment 761 views
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        Starlink in India: Why Starlink India pricing unaffordable for many
        NewsDigital

        Starlink in India: Why Starlink India pricing unaffordable for many

        by Aalam Rohile
        3 min read

        Starlink India pricing unaffordable for many, yet it promises to revolutionize internet access in remote areas. As an expert in tech journalism with over 15 years of experience, I explore the implications of Starlink’s entry into India, analyzing its pricing, affordability, and impact on digital inclusion. This article, published on Startup INDIAX, provides insights for entrepreneurs, startup founders, and digital professionals, highlighting the balance between cutting-edge technology and economic reality.

        Starlink, SpaceX’s satellite internet service, has received regulatory approval to operate in India, promising high-speed internet with speeds up to 200 Mbps and low latency of 20–30 ms. This could transform connectivity in remote areas, enabling access to online education, healthcare, and economic opportunities. However, the Starlink India pricing unaffordable narrative dominates discussions due to its high costs compared to India’s affordable internet landscape. Can Starlink balance its revolutionary potential with affordability? This article, brought to you by Startup INDIAX, dives into the details.

        Hardware Cost: A Steep Initial Investment

        To use Starlink, customers need a hardware kit, including a satellite dish and router, estimated at Rs 30,000–33,000. For many Indians, especially in rural areas where incomes are lower, this upfront cost is a significant barrier. According to a 2021 Pew Research Center report, 1.2 billion Indians fall into the lower-income group, making such an investment challenging Pew Research Center, 2021.

        Monthly Subscription: Comparing with Existing Plans

        Monthly plans are expected to range from Rs 3,000 to Rs 4,200 for unlimited data, significantly higher than local alternatives. Some reports suggest promotional plans under Rs 840 per month, but these are unconfirmed The Economic Times, 2025. In contrast, JioFiber offers plans starting at Rs 399 for 100 Mbps, making Starlink’s pricing seem exorbitant for most users.

        ProviderMonthly Cost (Rs)Speed (Mbps)Data Limit
        Starlink (Estimated)3,000–4,20020–264Unlimited
        JioFiber399–1,499100–300Unlimited
        Airtel Xstream499–1,999100–300Unlimited

        The State of Internet Affordability in India

        How Cheap is Internet in India?

        India ranks 11th in the Global Mobile Data Affordability Index, with data costs at just 0.65% of average salary, compared to the global average of 4.09% Wikipedia, 2024. Mobile data costs around Rs 14 per GB, and broadband plans are highly competitive, with providers like Jio and Airtel offering unlimited data at Rs 399–1,999 monthly. This affordability, driven by Reliance Jio’s 2016 entry, makes Starlink’s pricing stand out as a premium service.

        Who Can Afford High-Speed Internet?

        The median monthly salary in India is around Rs 19,000, with many earning less, especially in rural areas International Labour Organization, 2024. For someone earning Rs 10,000 monthly, Starlink’s Rs 3,000 monthly fee represents 30% of their income, making it unaffordable. Even for middle-income households, the Rs 33,000 hardware cost is a significant hurdle.

        Rural vs. Urban Affordability

        Starlink’s primary value is in rural areas with poor connectivity, but these regions have lower incomes. The Rs 33,000 hardware cost could be over three months’ income for many rural households. Urban users, with access to affordable broadband from Jio and Airtel, have little incentive to switch to Starlink’s pricier service ORF, 2024.

        Competition from Local Providers

        Starlink faces stiff competition from local telecom giants. “Current Starlink pricing plans are considerably higher across APAC. We expect Starlink offerings to be positioned as premium services,” notes Bernstein analysts Moneycontrol, 2025. Jio and Airtel’s plans, priced 10–14 times lower, offer comparable speeds and reliability, making Starlink a niche option.

        Is Starlink affordable for the average Indian?

        Potential for Price Reductions

        There’s speculation about promotional plans under Rs 840 per month to attract users, as suggested by industry experts Gadgets360, 2025. “The strategy is to price services affordably—below $10—to encourage adoption,” says Ashwinder Sethi of Analysys Mason. However, without official confirmation, these remain hopeful projections.

        Government Role in Making It Accessible

        India’s government is pushing for digital inclusion through initiatives like BharatNet. Subsidies or partnerships could make Starlink more affordable for rural users, but no such plans have been announced. Until then, Starlink’s high costs may limit its reach to businesses and institutions in remote areas.

        Conclusion: Bridging the Gap Between Connectivity and Cost

        Starlink’s potential to transform internet access in India is undeniable, but its pricing—Rs 33,000 for hardware and Rs 3,000–4,200 monthly—makes it unaffordable for most. In a country with some of the world’s cheapest internet, Starlink must lower costs or offer flexible plans to achieve mass adoption. For now, it remains a premium service for niche markets, leaving the dream of universal connectivity just out of reach.

        What are your thoughts on Starlink India pricing unaffordable? Can it justify its cost, or are local providers better suited for India’s needs? Share your views in the comments and explore more tech insights on Startup INDIAX.

        FAQs

        What is Starlink, and how does it work?
        Starlink is a satellite internet service by SpaceX, using low Earth orbit satellites to provide high-speed internet globally, especially in remote areas.

        How much does Starlink cost in India?
        Estimates suggest a hardware cost of Rs 33,000 and monthly plans at Rs 3,000–4,200 NDTV, 2025.

        Is Starlink affordable for the average Indian?
        For many, especially in rural areas, the cost is high compared to existing internet options like Jio and Airtel.

        Are there alternatives to Starlink in India?
        Yes, broadband from Jio, Airtel, and BSNL, as well as affordable mobile data plans, are widely available.

        Will Starlink’s prices decrease in the future?
        Promotional offers under Rs 840 monthly are possible, but no official announcements have been made Indian

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        Aaj ka Bharat
        News

        Aaj ka Bharat: Shubhanshu Shukla’s 5 Powerful Words from ISS

        by Ismail Patel
        3 min read

        Aaj ka Bharat shines brighter than ever, as Group Captain Shubhanshu Shukla’s powerful farewell speech from the International Space Station (ISS) captures the nation’s pride and ambition. His words, “Aaj ka Bharat space se nidar, garv se purn dikhta hai,” reflect India’s bold strides in space exploration. In this article, Startup INDIAX explores Shukla’s inspiring journey, the significance of India’s space program, and how this milestone fuels innovation for entrepreneurs. Learn why this moment matters and how it positions India as a global space leader.

        Why Did Shubhanshu Shukla’s ISS Speech Resonate with Indians?

        Group Captain Shubhanshu Shukla’s farewell speech from the ISS in June 2025 stirred emotions across India. His words, delivered in Hindi, carried a sense of national pride and fearless ambition. But why did they strike such a chord? For a nation with a rich history of scientific achievement, Shukla’s message symbolized Aaj ka Bharat—a modern, confident India ready to conquer new frontiers.

        Who Is Group Captain Shubhanshu Shukla?

        Shubhanshu Shukla, a decorated Indian Air Force officer, became one of India’s first astronauts to reach the ISS as part of Axiom Space’s fourth mission (Axiom-4). A test pilot with over 2,000 hours of flight experience, Shukla was selected by ISRO for his expertise and resilience. His journey from a small town in Uttar Pradesh to the ISS embodies the aspirations of millions. As he said, “Namaskar mere pyare deshwasiyon… kaafi saal baad hum phir wapas antariksh mein pohonch gaye hain,” his pride in carrying the Tiranga on his shoulder resonated deeply.

        What Did Shubhanshu Shukla Say in His Farewell Speech?

        On July 13, 2025, Shukla delivered his parting words from the ISS: “Aaj ka Bharat space se nidar, garv se purn dikhta hai.” These five powerful words encapsulated India’s fearless spirit and pride in its space achievements. He also expressed gratitude to 140 crore Indians, emphasizing unity and shared success. His speech, shared widely on platforms like X, sparked a wave of patriotism, with users calling it a “moment of pride for every Indian.”

        How Does Aaj ka Bharat Reflect India’s Space Ambitions?

        Shukla’s words are more than rhetoric—they reflect India’s growing stature in global space exploration. With a space program that balances cost-efficiency and innovation, India is redefining what’s possible.

        What Is the Axiom-4 Mission?

        The Axiom-4 mission, launched by Axiom Space in collaboration with SpaceX, marked India’s return to human spaceflight. Shukla, one of four astronauts aboard SpaceX’s Dragon spacecraft, spent 14 days on the ISS conducting experiments in microgravity. His excitement was palpable: “It has been a wonderful ride… I’m very confident that the next 14 days are going to be amazing.” This mission, supported by NASA and ISRO, underscores India’s role in international space collaboration.

        How Has ISRO Paved the Way for India’s Space Program?

        The Indian Space Research Organisation (ISRO) has been the backbone of India’s space journey. From launching 104 satellites in a single mission (2017) to the Chandrayaan-3 lunar landing (2023), ISRO has achieved global acclaim. Its budget of $1.5 billion in 2024 is a fraction of NASA’s $25 billion, yet ISRO delivers results that rival global powers. Shukla’s mission highlights ISRO’s rigorous astronaut training program, which blends technical expertise with mental fortitude. As ISRO’s chief, S. Somanath, noted, “This is just the beginning of India’s human spaceflight era.” Startup INDIAX celebrates ISRO’s role in inspiring startups to innovate in aerospace.

        Why Is India’s Presence on the ISS a Milestone?

        India’s participation in the ISS is a historic achievement, placing it among an elite group of nations with human spaceflight capabilities. This milestone signals India’s readiness to lead in science and technology.

        What Makes India’s Space Program Unique?

        Unlike other space programs, India’s approach combines frugality with ambition. ISRO’s Mangalyaan mission (2014) reached Mars for just $74 million—less than the budget of a Hollywood sci-fi film. This efficiency inspires startups to think lean while aiming big. Shukla’s presence on the ISS also showcases India’s ability to collaborate globally while maintaining a distinct identity, as seen in his Hindi speech and the Tiranga on his uniform.

        How Does Shukla’s Speech Inspire Young Entrepreneurs?

        Shukla’s journey is a masterclass in resilience and vision—qualities every entrepreneur needs. His words, garv se purn dikhta hai, remind startups that pride in their work can fuel innovation. For example, Indian aerospace startups like Skyroot Aerospace and Agnikul Cosmos are developing reusable rockets, inspired by ISRO’s success. Shukla’s speech encourages founders to dream big, collaborate globally, and embrace challenges. As Startup INDIAX notes, his story is a call to action for India’s youth to innovate fearlessly.

        What’s Next for India’s Space Journey?

        India’s space ambitions are soaring. ISRO’s Gaganyaan mission, set for 2026, aims to send three Indian astronauts into low Earth orbit. Plans for a lunar base by 2040 and a space station by 2035 are in motion. Shukla’s ISS mission is a stepping stone, proving India’s capabilities. For entrepreneurs, this opens doors to opportunities in satellite technology, space tourism, and AI-driven analytics. The global space market, projected to reach $1 trillion by 2030, offers Indian startups a chance to shine.

        Conclusion: Join the Conversation with Startup INDIAX

        Shubhanshu Shukla’s five powerful words from the ISS—“Aaj ka Bharat space se nidar, garv se purn dikhta hai”—have ignited a spark of pride and possibility. They remind us that India’s space journey is not just about science but about inspiring a generation to dream big. Startup INDIAX invites you to share your thoughts: How does Shukla’s speech inspire your entrepreneurial journey? Comment below, share this story, and explore more inspiring startup stories on our platform!

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