How to Use Yourgpt in 2025 A Step by Step Guide for Founders and Marketers
AI Tools

How to Use Yourgpt in 2025? A Step by Step Guide for Founders and Marketers

by Aalam Rohile
3 min read

  • How to Use Yourgpt in 2025 – This step by step guide explains what Yourgpt is, why it matters for founders, and how it can be used to scale businesses with AI automation.
  • Learn 7 powerful Yourgpt use cases including customer support, ecommerce sales, content marketing, and social media automation, backed by real startup scenarios.
  • Published by Startup INDIAX, this guide helps entrepreneurs and marketers understand how to leverage Yourgpt for efficiency, growth, and competitive advantage.

Introduction: Why Yourgpt Matters in 2025

Artificial Intelligence has shifted from a “nice to have” to a must have growth driver. In 2025, startups and established businesses alike are looking for smarter, leaner, and faster ways to scale. While ChatGPT and Gemini are well known, Yourgpt.ai is quickly emerging as the business-friendly AI assistant that adapts to founders’ needs.

How to Use Yourgpt in 2025
Source – yourgpt.ai

In this guide, published on Startup INDIAX, we’ll walk you through how to use Yourgpt step by step, plus 7 proven use cases that show how entrepreneurs, marketers, and developers can unlock real value from it.

What is Yourgpt and How Does it Work?

At its core, Yourgpt is an AI-powered conversational assistant designed to solve real business problems. Unlike generic AI tools, it is customizable, integrates with your systems, and supports multiple workflows like customer service, ecommerce, content, and APIs.

Source – Youtube(YourGPT)

What makes Yourgpt different from ChatGPT?

ChatGPT is broad and general-purpose. Yourgpt is niche and adaptive, built to integrate with platforms like Shopify, WhatsApp, Slack, or Zapier. For a founder, this means it can plug directly into sales, marketing, or customer support operations.

Is Yourgpt beginner friendly?

Yes. It offers pre-built templates and drag-and-drop workflows so even non-technical founders can get started in minutes.

Why Should Startups and Founders Use Yourgpt?

Can Yourgpt save time and reduce costs?

Absolutely. A recent Startup INDIAX survey showed that startups using AI assistants save 10–15 hours weekly on manual tasks like email replies, lead qualification, and basic content creation.

How does Yourgpt help in scaling businesses?

By automating repetitive work, startups can scale without adding headcount. Customer queries, demo bookings, social media replies, and even product recommendations can run on autopilot.

How to Use Yourgpt: A Step by Step Guide

Here’s a simple onboarding roadmap for 2025 founders and marketers:

Step 1: Sign up and create your workspace
Go to Yourgpt.ai → register for a free trial.

Yourgpt Signup

Step 2: Choose templates or start fresh
Pick from ready workflows (customer support, sales assistant, FAQ bot) or create your own.

Step 3: Test and refine your prompts
Run queries like “Explain pricing plans” or “Suggest products under ₹2000.” Adjust tone and structure for accuracy.

Step 4: Deploy on website, WhatsApp, or apps
One click deployment across your website, WhatsApp Business, Instagram DMs, or Shopify store.

Step 5: Track performance with analytics
Use dashboards to see chat volumes, conversion rates, and customer satisfaction.

7 Powerful Use Cases of Yourgpt in 2025

1. Customer support chatbot for startups

Answer FAQs instantly, reduce tickets, and improve satisfaction scores.
Example: A fintech app uses Yourgpt to resolve “How to reset PIN?” queries automatically.

2. Ecommerce sales assistant

Boost conversions with personalized shopping recommendations.
Example: A clothing brand chatbot suggests “Best black dresses under ₹2000.”

3. Lead generation and qualification

Capture emails, qualify leads, and sync with your CRM.
Example: A SaaS startup books demo calls directly through Yourgpt chat.

4. WhatsApp & Instagram DM automation

Engage customers on social channels where they already are.
Example: A restaurant automates “Table booking” queries on WhatsApp.

5. Content and marketing assistant

Generate blog outlines, ad copies, and LinkedIn posts in seconds.
Example: A founder creates daily posts without hiring a content writer.

6. Education and training support

Act as a virtual tutor with multilingual support.
Example: A student asks, “Explain photosynthesis in Hindi.”

7. Developer API & integrations

Embed AI inside apps, tools, and workflows.
Example: A startup integrates Yourgpt into its Slack workspace for team productivity.

Pro Tips for Founders and Marketers

  • Master prompt engineering: Better prompts = better results.
  • Leverage analytics: Track user queries, improve responses weekly.
  • Start small, then scale: Deploy for one use case (e.g., support) before rolling across multiple workflows.

Conclusion: Why 2025 is the Year of Yourgpt

For founders and marketers, 2025 is the year to stop experimenting and start implementing AI at scale. Yourgpt is more than a chatbot — it’s a growth partner that saves time, reduces costs, and drives business results.

👉 Ready to experience it? Sign up for Yourgpt free trial today and see how it transforms your startup journey.

FAQs

Q1: Is Yourgpt free to use?
Yes, there’s a free trial available. Paid plans unlock more features.

Q2: Can I integrate Yourgpt with WhatsApp or Instagram?
Yes, it directly integrates with social messaging apps.

Q3: Is Yourgpt better than ChatGPT for startups?
For business workflows, yes. It offers integrations and templates that ChatGPT lacks.

Q4: Is my data safe on Yourgpt?
Yes, it is GDPR-compliant and designed with enterprise-grade security.

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What Is Green Hydrogen? India Launches 35 Engines Using This Technology
NewsEVGreen Energy

What Is Green Hydrogen? India Launches 35 Engines Using This Technology

by Aalam Rohile
3 min read

Summary

  • What Is Green Hydrogen? Green hydrogen is a clean fuel produced using renewable energy, powering India’s ambitious plan to roll out 35 eco-friendly trains, each costing Rs 80 crore, as part of the “Hydrogen for Heritage” initiative.
  • Why It Matters: This Startup INDIAX feature explores how India’s hydrogen trains, with their 1,200 HP engines, reduce emissions and reliance on fossil fuels, positioning India as a global leader in sustainable rail transport.
  • Learn and Engage: Discover the technology, costs, and challenges behind India’s green hydrogen revolution, and join the conversation on Startup INDIAX to shape a sustainable future.

What Is Green Hydrogen and Why Is It Revolutionary?

Green hydrogen is transforming the global energy landscape, and India is at the forefront of this revolution. Unlike grey or blue hydrogen, which rely on fossil fuels, green hydrogen is produced through electrolysis powered by renewable sources like solar or wind. This process splits water into hydrogen and oxygen, emitting zero carbon. According to the International Energy Agency, green hydrogen could meet 24% of global energy demand by 2050, slashing emissions significantly.

What Is Green Hydrogen?

For entrepreneurs and startups, green hydrogen represents a massive opportunity. As Dr. Ajay Mathur, Director General of the International Solar Alliance, states, “Green hydrogen is the fuel of the future, enabling decarbonization across industries.” Its versatility makes it ideal for transportation, manufacturing, and energy storage, aligning with India’s net-zero goals by 2070.

How Does Green Hydrogen Work?

Green hydrogen is created by passing electricity from renewable sources through water in an electrolyser, producing hydrogen gas. This gas is stored and used in fuel cells, where it reacts with oxygen to generate electricity, with water vapor as the only byproduct. In trains, this electricity powers electric motors, eliminating the need for diesel or overhead wires. The process is clean, efficient, and scalable, making it a game-changer for sustainable transport.

Why Is Green Hydrogen Eco-Friendly?

Green hydrogen trains, or “hydrail,” produce zero carbon emissions and are 60% quieter than diesel engines, per Indian Railways data. They reduce air pollution and greenhouse gases, supporting India’s National Green Hydrogen Mission, which aims for 5 million metric tonnes of annual production by 2030. For startups, this opens doors to innovate in hydrogen production, storage, and refueling infrastructure.

How Is India Pioneering Green Hydrogen in Railways?

Indian Railways, one of the world’s largest rail networks, is betting big on green hydrogen. The successful trial of a 1,200 HP hydrogen-powered coach in Chennai marks a milestone in India’s journey toward sustainable transport. Startup INDIAX recognizes this as a bold step toward decarbonizing a network that spans 68,584 kilometers and serves millions daily.

What Is the “Hydrogen for Heritage” Initiative?

Launched in 2023, the “Hydrogen for Heritage” project aims to deploy 35 hydrogen fuel cell trains on heritage and hilly routes like Kalka-Shimla and Darjeeling Himalayan Railway. With a budget of Rs 2,800 crore, the initiative retrofits existing Diesel Electric Multiple Unit (DEMU) rakes with hydrogen fuel cells. Each train, capable of carrying 2,638 passengers at 110 km/h, is a testament to India’s indigenous technology, developed by the Research Design and Standards Organisation (RDSO).

Hydrogen for Heritage

How Much Will Each Hydrogen Train Cost?

Each hydrogen train costs approximately Rs 80 crore, with an additional Rs 70 crore per route for infrastructure like hydrogen production and refueling stations. For instance, the Jind-Sonipat route in Haryana, covering 356 kilometers, features a 1-megawatt Polymer Electrolyte Membrane (PEM) electrolyser producing 430 kg of hydrogen daily. While the initial investment is steep, experts predict costs will drop as production scales, making green hydrogen competitive with diesel.

What Makes India’s Hydrogen Trains Unique?

India’s hydrogen trains stand out globally due to their power and innovation. Unlike Germany’s Coradia iLint trains, which operate at 500–600 HP, India’s engines deliver a staggering 1,200 horsepower, making them the most powerful hydrogen trains worldwide. This achievement, driven by RDSO and Integral Coach Factory (ICF) in Chennai, showcases India’s technological prowess.

How Powerful Are India’s Hydrogen Engines?

The 1,200 HP engines, developed indigenously, enable trains to navigate diverse terrains efficiently. Medha Servo Drives, a Hyderabad-based startup, handles technical integration, ensuring components like traction motors and battery systems meet global standards. German safety auditor TÜV SÜD has been roped in to validate safety, reinforcing trust in the technology. As Railway Minister Ashwini Vaishnaw noted, “India’s hydrogen train technology will lead globally, with applications beyond railways.”

What Routes Will These Trains Cover?

The inaugural route, Jind-Sonipat, is a 90-kilometer stretch chosen for its moderate traffic and proximity to refueling infrastructure. Future routes include heritage circuits like the Nilgiri Mountain Railway and non-electrified sections where diesel trains dominate. These routes align with India’s vision of sustainable tourism, blending cultural heritage with green innovation.

What Are the Challenges and Future of Green Hydrogen in India?

While green hydrogen is promising, scaling it poses challenges. High production costs and infrastructure needs are hurdles, but India’s ambitious plans signal a bright future. The National Green Hydrogen Mission, with an outlay of Rs 19,744 crore, supports pilot projects, R&D, and electrolyser manufacturing to drive down costs.

Why Is Scaling Green Hydrogen Costly?

Currently, green hydrogen costs around Rs 492/kg in India, 27% more than diesel, per ICRA research. Building refueling stations, like the one in Jind with 3,000 kg storage capacity, requires significant investment. However, as renewable energy prices drop and production scales, costs are expected to decline, making hydrogen trains economically viable.

How Will India Overcome These Challenges?

India is leveraging partnerships with startups and global players. GreenH Electrolysis, a joint venture with H2B2 Technologies, is building refueling infrastructure in Jind. The government’s Strategic Interventions for Green Hydrogen Transition (SIGHT) program incentivizes domestic electrolyser production. For entrepreneurs, this creates opportunities to innovate in hydrogen storage, fuel cells, and renewable energy integration.

Conclusion: Why Green Hydrogen Matters for India’s Future

India’s push for green hydrogen trains is more than a technological leap; it’s a commitment to sustainability, energy independence, and innovation. By launching 35 hydrogen-powered engines, Indian Railways is setting a global benchmark for eco-friendly transport. Entrepreneurs and startups can seize this moment to build solutions in the green hydrogen ecosystem, from production to application.

Join the conversation on Startup INDIAX! Share your thoughts on green hydrogen’s potential or explore more stories on India’s startup and tech innovations. Comment below or connect with us to shape a sustainable future.

FAQs

What is green hydrogen?
Green hydrogen is produced via electrolysis using renewable energy, creating a clean fuel with zero carbon emissions, ideal for sustainable transport like India’s hydrogen trains.

How do hydrogen trains work?
Hydrogen trains use fuel cells to combine hydrogen and oxygen, generating electricity to power motors, with water vapor as the only byproduct.

Why is India investing in hydrogen trains?
India aims to reduce carbon emissions, eliminate diesel use, and achieve net-zero by 2070, with hydrogen trains offering a clean alternative for non-electrified routes.

How much do India’s hydrogen trains cost?
Each train costs Rs 80 crore, with Rs 70 crore per route for infrastructure like refueling stations, totaling Rs 2,800 crore for 35 trains.

When will India’s hydrogen trains be operational?
Trials began in 2025 on the Jind-Sonipat route, with full deployment of 35 trains expected by 2026.

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Games24x7 Lays Off 400 Employees
NewsStartup

Games24x7 Lays Off 400 Employees: What Indian Startups Must Learn from This Real-Money Gaming Crisis

by Aalam Rohile
3 min read

  • Games24x7 lays off 400 employees in response to India’s real-money gaming ban, a move shaking up the startup ecosystem and demonstrating the importance of regulatory risk management for founders and investors.
  • The article examines how the government’s new rules disrupted business models, job markets, and investment flows, providing actionable insights and key lessons for Indian entrepreneurs and digital professionals.
  • Readers of Startup INDIAX will gain trusted, expert-backed advice on navigating future regulatory shocks, diversifying strategies, and seizing new opportunities in the digital and gaming landscape.

Introduction

The recent move by My11Circle parent company Games24x7 to lay off 400 employees following India’s real-money gaming ban has sent shockwaves through the startup ecosystem. This sweeping government action, aimed at regulating online gaming, has not only caused immediate job losses but has also threatened the future of one of India’s fastest-growing digital sectors. For startup founders, entrepreneurs, and digital professionals, this event offers critical lessons on navigating regulatory risk, business model resilience, and innovation strategy. In this article published by Startup INDIAX, discover what happened, why it matters, and how startups can prepare for a volatile policy landscape.

Games24x7 Lays Off 400 Employees: What Happened?

Games24x7 Lays Off 400 Employees What Indian Startups Must Learn from This Real-Money Gaming Crisis

Games24x7, the parent of My11Circle, laid off around 400 employees due to the Indian government’s ban on real-money gaming platforms. This marks the company’s second major layoff in 2025 after already cutting jobs earlier due to regulatory pressures. The ban targets paid games involving entry fees or monetary wagers including popular fantasy sports and skill-based games like rummy and poker. The timing was especially harsh because Games24x7 had just posted impressive revenue growth, but had yet to turn a profit due to prior tax burdens and operational losses.

Why Did the Real-Money Gaming Ban Trigger Layoffs?

The ban abruptly ended Games24x7’s core revenue source — fantasy and skill-based games with cash rewards. With the model now deemed illegal, the company needed steep cost cuts to survive, prompting the layoffs and a pivot toward less profitable free-to-play offerings. Other major startups like MPL and PokerBaazi faced similar layoffs.

How Does This Affect My11Circle and the Indian Startup Ecosystem?

For My11Circle, a fantasy sports property, the shutdown led to entire divisions being axed as tournaments and cash contests halted overnight. Beyond Games24x7, hundreds of thousands of Indian startups, from customer service agents to software engineers, face uncertainty as the wider ecosystem scrambles to shift business models or pursue international markets.

What Are the Immediate Impacts on Indian Startups?

Layoffs swept across the sector, with several companies cutting up to 60% of staff. Employees scrambled for new jobs, while investors worried about massive capital write-offs. Many companies completely shut real-money operations and pivoted to advertising-driven or subscription-based models.

How Are Investors and Employees Responding?

Venture capitalists face heavy losses; over ₹25,000 crore in foreign capital and roughly $2B in VC investments are now at risk. Employees, both direct and indirect, are uncertain about salaries, career growth, or redeployment to adjacent segments like esports or AI fan engagement. The layoffs sparked a hiring freeze across related tech roles.

Which Other Startups Are Affected?

Alongside Games24x7, MPL (Mobile Premier League) and PokerBaazi have announced mass layoffs, while smaller gaming, payment, and regtech startups face closure or drastic pivoting. This ripple effect could impact 400+ companies and thousands of indirect jobs.

The Economics: What Did the Industry Lose?

How Big Was the Real-Money Gaming Market?

Before the ban, India’s real-money gaming (RMG) industry contributed more than ₹31,000 crore (US$3.8-4.5B) in annual revenues, dominated by fantasy sports, poker, and rummy. Startups in the sector were valued at over $15 billion, supporting upwards of 200,000 direct and indirect jobs.

What Revenues, Jobs, and Investments Vanished?

Industry estimates suggest that up to ₹20,000 crore in annual tax revenue and ₹25,000 crore in foreign investment may evaporate, alongside the projected loss of 200,000 jobs. This disruption also triggered a collapse in user engagement, with game app downloads plunging by 60-95% across leading brands.

Key Lessons for Founders and Entrepreneurs

How Can Startups Manage Regulatory Risk?

The crisis highlights the critical need for startups to track regulatory changes closely and build flexible business models that can survive major shocks. Legal teams and proactive compliance strategies should be priorities to anticipate and influence policy.

Should Business Models Rely on Legal Ambiguity?

Relying on regulatory grey areas is a huge risk, as recent events proved. Startups should avoid building entire businesses around uncertain legal frameworks. Diversification and contingency planning are essential to mitigate sudden regulatory reversals.

Why Does Diversification Matter Now?

Startups that diversified into international markets, free-to-play games, or ad-driven revenue have survived better. Approaching growth with diverse product offerings and geographic reach reduces dependence on any one regulatory regime.

The Road Ahead: Where Should Startups Pivot?

What Opportunities Remain After the Ban?

Esports, sports analytics, fan engagement platforms, and non-monetary online games have emerged as viable alternatives under clearer regulatory frameworks. Startups are also exploring international expansion to offset losses in India.

Is Esports, Sports Tech, or Free-to-Play Gaming the Future?

Many industry experts see esports and sports tech as growth engines, with monetization shifting from cash prizes to advertising, content sponsorship, and creator economies. Free-to-play formats, while less lucrative, remain an accessible entry point legally and for new users.

Voices of Industry Leaders and Experts

What Are Leading Founders and VCs Advising?

Harsh Jain, CEO of Dream11, describes the ban as a “knockout punch,” urging reallocation of talent to AI, sports analytics, and creator technologies. Industry bodies call for fair, stable regulation and stronger government-industry dialogue to rebuild trust and investor confidence.

Expert Quotes on Regulatory Risk and Resilience

Analysts caution that monetization struggles make sustaining costs difficult, leading to inevitable layoffs. VCs advise startups to “future-proof” by anticipating regulatory shifts and building diversified models.

Conclusion

The Games24x7 layoffs following the real-money gaming ban offer a sobering lesson: regulatory risks can upend business models overnight. Indian startups must prioritize adaptability, legal vigilance, and diversification to survive in a volatile environment. Share your thoughts, join the conversation on Startup INDIAX, and explore more expert insights to future-proof your startup journey.

FAQs

Q1: Why did Games24x7 lay off 400 employees?
Due to the Indian government’s ban on real-money gaming platforms, Games24x7 lost its core revenue streams, forcing large-scale layoffs to reduce costs.

Q2: Which other companies were impacted?
Companies like MPL and PokerBaazi also laid off hundreds of employees, while smaller startups faced closures.

Q3: What lessons should startups learn?
Startups must diversify, closely monitor regulations, and avoid overdependence on legally ambiguous models.

Q4: Are there growth opportunities post-ban?
Yes, esports, sports tech, free-to-play, and international market expansions offer legal growth opportunities.

Q5: How has the ban affected the broader startup ecosystem?
The ban caused significant investor pullbacks, job losses, and ecosystem uncertainty, impacting India’s digital economy.

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MPL Layoffs
NewsDigitalFailure LessonsStartup

MPL Layoffs: 5 Shocking Impacts of India’s 60% Staff Reduction

by Ismail Patel
3 min read

MPL layoffs are rocking India’s startup ecosystem, with Mobile Premier League, a $2.3 billion gaming unicorn, slashing 60% of its India workforce—roughly 300 employees. As a tech journalist with over 15 years covering startups for Startup INDIAX, I’ve witnessed how regulatory shifts can disrupt even the strongest players. This article dives into the causes of MPL’s layoffs, their impact on employees and the gaming industry, and lessons for founders facing uncertainty. Published by Startup INDIAX, this piece offers actionable insights to help entrepreneurs adapt and thrive in volatile markets.

What Triggered MPL’s Massive 60% Layoffs in India?

Mobile Premier League (MPL), a Bengaluru-based gaming platform, is cutting approximately 60% of its India staff, impacting around 300 of its 500 employees. This drastic move, reported on August 31, 2025, stems from India’s new Promotion and Regulation of Online Gaming Bill, 2025, which bans real money gaming (RMG). MPL, valued at $2.3 billion and backed by investors like Peak XV Partners, built its success on RMG platforms like fantasy sports and skill-based games.

Scale of the Job Cuts

The layoffs affect multiple departments, including marketing, engineering, operations, and compliance. Previously, India accounted for 50% of MPL’s global revenue. With the RMG ban, this revenue stream has collapsed, forcing the company to downsize aggressively. This isn’t MPL’s first restructuring—smaller cuts occurred in 2023—but the current scale is unprecedented.

The Role of the Real Money Gaming Ban

India’s gaming bill, assented by President Droupadi Murmu in 2025, targets platforms profiting from real money games, citing concerns over gambling-like behavior. Critics, including industry leaders, argue it stifles innovation and overlooks the skill-based nature of games like those offered by MPL. The ban has left companies scrambling, with MPL’s layoffs being the most significant to date.

How Are Employees Affected by MPL Layoffs?

The human cost of MPL’s layoffs is staggering. With 300 employees facing job loss, the impact extends beyond finances to emotional and professional uncertainty.

Impact on Livelihoods

Affected roles span frontline positions like user acquisition to backend functions like engineering. An anonymous MPL employee shared on Reddit, “The gaming bill hit us out of nowhere. Many of us are struggling to find roles in a saturated job market.” India’s tech sector, already grappling with layoffs at firms like Byju’s and Paytm, offers little relief.

Emotional and Professional Fallout

Layoffs take a toll on mental health. Startup INDIAX interviews with former startup employees reveal feelings of betrayal and stress, especially when regulatory changes feel beyond control. For MPL staff, the sudden shift from a high-growth unicorn to mass layoffs has sparked fear across the industry. Career coaches recommend upskilling in adjacent fields like edtech or fintech, but transitions are tough in a competitive landscape.

What Does This Mean for MPL’s Future in India?

MPL faces a pivotal moment. The RMG ban has gutted its core business model, forcing a rethink of its strategy.

Financial Strain and Restructuring

CEO Sai Srinivas

With India’s operations no longer viable, MPL is cutting costs to survive. The company has raised over $150 million from investors, but burning through cash without revenue threatens its unicorn status. CEO Sai Srinivas reportedly addressed employees in an internal memo, emphasizing “strategic realignment” to focus on non-RMG products and international expansion.

Pivot to International Markets

MPL is exploring markets like Southeast Asia and Africa, where RMG regulations are less stringent. However, scaling globally requires significant investment and cultural adaptation. Experts like Rohit Agarwal, a gaming industry analyst, warn, “MPL’s pivot is a gamble. Competing with global giants like Tencent will be tough without a strong local foothold.”

How Is the Indian Gaming Industry Responding?

MPL’s layoffs are a wake-up call for India’s gaming sector, valued at $2.6 billion in 2024. Competitors like Dream11 and Gameskraft face similar pressures, with reports of smaller layoffs and hiring freezes.

Ripple Effects on Competitors

The RMG ban affects the entire ecosystem. Dream11, another fantasy sports giant, has scaled back marketing, while smaller platforms are shutting down. A 2025 report by NASSCOM noted that 40% of India’s gaming startups may fold within a year due to regulatory and funding challenges.

Regulatory Challenges for Startups

India’s gaming bill highlights the risks of operating in a heavily regulated market. Startups must navigate unclear compliance rules and high tax burdens. For instance, a 28% GST on online gaming, introduced in 2023, already strained profitability. Entrepreneurs now face the challenge of innovating within tight legal boundaries.

What Can Entrepreneurs Learn from MPL Layoffs?

MPL’s crisis offers critical lessons for startup founders. Regulatory changes are inevitable, but resilience can make or break a business.

Strategies to Navigate Regulatory Shocks

  1. Diversify Revenue Streams: MPL’s reliance on RMG left it vulnerable. Startups should explore multiple monetization models, like subscriptions or in-app purchases.
  2. Stay Ahead of Regulations: Monitor policy changes and engage with industry bodies like FICCI to influence legislation.
  3. Build Agile Teams: Cross-functional teams can pivot quickly, reducing the need for mass layoffs.

Building Resilient Business Models

Founders should prioritize adaptability. For example, Zomato survived early regulatory hurdles by pivoting from a directory to food delivery. MPL could follow suit by focusing on casual gaming or esports. As Startup INDIAX has reported, resilient startups often emerge stronger from crises by leveraging data-driven decisions and lean operations.

Conclusion and Call to Action

MPL’s layoffs underscore the fragility of even the most successful startups in the face of regulatory upheaval. For entrepreneurs, the lesson is clear: adaptability and foresight are non-negotiable. At Startup INDIAX, we’re committed to bringing you stories that inspire and inform. What’s your take on MPL’s layoffs? Share your thoughts in the comments or explore more startup insights on our platform.

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Karnataka HC Notice
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Karnataka HC Notice: 5 Shocking Effects of A23’s Plea on India’s Gaming Law

by Ismail Patel
3 min read

Karnataka HC Notice on A23’s plea against the Promotion and Regulation of Online Gaming Act, 2025, has ignited a fierce debate in India’s booming online gaming industry. This landmark legal challenge by Head Digital Works, A23’s parent company, could reshape regulations, impact startups, and redefine the future of skill-based games like rummy and poker. With Startup INDIAX as your trusted source for tech and startup insights, this article dives into the case’s implications, offering entrepreneurs and digital professionals critical insights into navigating India’s evolving gaming landscape. Learn why this battle matters and how it could affect jobs, investments, and innovation in the sector.

What Is the Promotion and Regulation of Online Gaming Act, 2025?

Why Is It Controversial?

India’s online gaming industry, valued at USD 3.7 billion in 2024 and projected to reach USD 9.1 billion by 2029, faces a seismic shift with the Promotion and Regulation of Online Gaming Act, 2025. Passed by Parliament on August 21, 2025, and receiving presidential assent on August 22, this law imposes a blanket ban on all real-money online games, regardless of whether they are skill-based (like rummy and poker) or chance-based (like betting). The Act aims to curb addiction, financial fraud, and money laundering, but its broad scope has sparked outrage among industry players.

The controversy lies in the law’s failure to distinguish between games of skill and chance, a distinction upheld by decades of Indian jurisprudence. According to A23’s petition, this oversight “criminalizes legitimate businesses” and risks wiping out a thriving industry overnight. Industry bodies like the All India Gaming Federation (AIGF) and E-Gaming Federation (EGF) argue that the sector, with an enterprise valuation of Rs 2 lakh crore and annual revenues of Rs 31,000 crore, deserves a nuanced regulatory approach rather than a blanket ban.

Who Is A23 and Why Did They Challenge the Law?

A23’s Role in India’s Gaming Industry

Head Digital Works, the parent company of A23, operates one of India’s largest online gaming platforms, boasting over 70 million registered users. A23 specializes in skill-based games like rummy and poker, which have long been recognized as legitimate business activities under Article 19(1)(g) of the Indian Constitution. The platform has attracted significant foreign direct investment (FDI) and employs 606 individuals directly, contributing to the broader ecosystem that supports lakhs of jobs.

A23 filed its petition in the Karnataka High Court on August 28, 2025, arguing that the new law is unconstitutional and disproportionately targets skill-based gaming platforms. The company alleges that the Act’s broad definitions and harsh penalties—up to three years in prison and fines of Rs 1 crore for first-time offenders, escalating to Rs 2 crore for repeat violations—threaten to “shut down” the industry. A23’s legal challenge seeks to protect not just its business but the entire online gaming ecosystem, which includes startups, developers, and ancillary services like payment gateways.

What Happened in the Karnataka High Court Hearing?

On August 30, 2025, the Karnataka High Court, led by Justice B.M. Shyam Prasad, issued a notice to the Union government, asking for a response to A23’s petition. Represented by senior advocates C. Aryama Sundaram and Dhyan Chinnappa, A23 argued that the Karnataka HC Notice stems from a law that violates constitutional rights, including freedom of speech (Article 19(1)(a)) and the right to conduct business (Article 19(1)(g)). The petition claims the Act’s prohibitions on advertising, financial transactions, and operating skill-based games are “manifestly arbitrary” and lack a rational basis.

A23’s counsel also sought interim relief, requesting either a stay on the law’s notification or a week’s advance notice before enforcement. They warned that sudden implementation could trigger a “huge backlash” and devastate an industry employing thousands and attracting billions in investments.

The Centre’s Response

Solicitor General Tushar Mehta, representing the Centre, opposed the interim relief, arguing that notifying a law after presidential assent is a constitutional function that courts cannot restrain. However, Mehta assured the court he would seek instructions on the notification timeline. The court declined to grant a stay but directed the government to file its response by September 8, 2025, when the next hearing is scheduled.

What Are the 5 Shocking Effects of A23’s Plea on India’s Gaming Law?

1. Threat to Thousands of Jobs

The online gaming sector employs over 2 lakh individuals across platforms, developers, and support services. A23’s petition highlights that the ban could lead to widespread layoffs, with Head Digital Works alone risking 606 jobs. Industry insiders warn that smaller startups, unable to absorb compliance costs or pivot to non-money games, may shut down entirely, exacerbating unemployment in the tech sector.

Key Insight: For entrepreneurs, this underscores the fragility of regulatory shifts and the need for diversified business models to withstand policy changes.

2. Risk to Billions in Foreign Investments

India’s gaming industry has attracted nearly USD 3 billion in FDI over the past five years, fueling growth in platforms like Dream11, My11Circle, and A23. The blanket ban threatens to deter investors, who may see India as an unstable market for gaming ventures. A23’s petition notes that the law reverses government policies that previously promoted online gaming as part of the digital economy, potentially eroding investor confidence.

3. Potential Rise of Unregulated Offshore Platforms

A23’s filing warns that the ban could drive players to unregulated offshore gaming platforms, increasing risks of fraud and money laundering—the very issues the law aims to curb. Without legitimate, regulated options, users may turn to illegal sites, undermining consumer protection and tax revenues. This shift could also harm startups that rely on compliance-driven business models.

4. Blurring the Line Between Skill and Chance Games

The Act’s failure to distinguish between skill-based games (like rummy, protected by Supreme Court precedents) and chance-based gambling is a core issue in A23’s plea. This oversight threatens to upend decades of legal clarity, potentially criminalizing legitimate businesses. The Karnataka HC Notice could set a precedent for re-establishing this distinction, critical for platforms like A23 and startups innovating in skill-based gaming.

5. Uncertainty for Startups and Innovation

Startups in the gaming sector face immense uncertainty as major platforms like Dream11, WinZO, and MPL have paused cash-based services. The ban’s advertising restrictions and financial blockades (prohibiting banks from processing gaming transactions) stifle innovation, particularly for early-stage ventures. A23’s challenge could inspire other startups to fight for regulatory clarity, but the outcome remains uncertain.

Expert Quote: “The ban is a double-edged sword,” says Ananay Jain, Partner at Grant Thornton Bharat. “While it aims to protect consumers, blanket restrictions risk stifling innovation and burdening startups.”

How Does This Case Compare to Past Gaming Law Challenges?

Lessons from the 2022 Karnataka HC Ruling

In 2022, the Karnataka High Court struck down provisions of the Karnataka Police (Amendment) Act, 2021, which banned online skill games, ruling them unconstitutional. The court emphasized that skill-based games are protected under Article 19(1)(g) and that blanket bans violate fundamental rights. A23’s current petition draws on this precedent, arguing that the 2025 Act similarly oversteps legislative competence by targeting legitimate businesses.

The 2022 ruling gave the industry hope, but the central law’s broader scope and harsher penalties make A23’s challenge a tougher battle. Entrepreneurs should note that judicial outcomes can reshape industries, as seen when the earlier ruling revitalized skill-based gaming platforms.

What’s Next for India’s Online Gaming Industry?

Potential Outcomes of the Case

The Karnataka HC Notice marks the first major legal test of the 2025 Act. If the court rules in A23’s favor, it could exempt skill-based games from the ban, preserving a multi-billion-dollar industry. A ruling against A23, however, could solidify the ban, forcing platforms to pivot to non-money games or exit the market. The September 8 hearing will be pivotal, as the Centre’s response could clarify the government’s stance on regulation versus prohibition.

Opportunities for Entrepreneurs

Despite the uncertainty, entrepreneurs can explore opportunities in e-sports and free-to-play social games, which the Act promotes. Startups could innovate in educational gaming or blockchain-based platforms to offer transparent, skill-based alternatives. Staying informed through platforms like Startup INDIAX can help founders navigate these shifts and seize emerging opportunities.

Conclusion: Why This Matters for Startups

The Karnataka HC Notice on A23’s plea is more than a legal battle—it’s a defining moment for India’s online gaming industry. Entrepreneurs and digital professionals must stay vigilant as the outcome could reshape regulations, impact jobs, and influence investment flows. By challenging the blanket ban, A23 is fighting for the survival of skill-based gaming and the broader startup ecosystem. Share your thoughts on this case in the comments, explore more startup stories on Startup INDIAX, and join the conversation on the future of gaming in India!

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BharatPe Partners with Unity Bank
NewsFintech

BharatPe Partners with Unity Bank: Unlock Unlimited 2% Rewards on New RuPay Card

by Aalam Rohile
3 min read

Summary

  • BharatPe partners with Unity Bank to launch India’s first EMI-driven RuPay credit card, offering unlimited 2% rewards and a zero-fee structure for seamless payments.
  • Readers will learn how this card’s auto-EMI conversion, UPI integration, and lifestyle benefits like lounge access empower entrepreneurs and digital professionals to manage finances smarter.
  • Published by Startup INDIAX, this article draws on expert insights and market data to guide startups on leveraging this innovative financial tool for growth.

Introduction

In a groundbreaking move, BharatPe partners with Unity Bank to introduce India’s first EMI-driven credit card on the RuPay network, launched on August 28, 2025. This card isn’t just another payment option—it’s a game-changer for startups, entrepreneurs, and digital professionals. With unlimited 2% rewards, no hidden fees, and seamless UPI integration, it’s designed to simplify financial management while maximizing value. Startup INDIAX explores how this card redefines credit for Indian consumers and why it’s a must-have for business owners.

What is the Unity Bank BharatPe RuPay Credit Card?

The Unity Bank BharatPe RuPay Credit Card is a co-branded offering that blends affordability with innovation. Unlike traditional credit cards, it automatically converts unpaid balances above ₹999 into EMIs, making big-ticket purchases manageable. It’s lifetime-free, with no joining, annual, or foreclosure fees, and offers unlimited 2% rewards via Zillion Coins on EMI repayments.

Unity Bank BharatPe Credit Card
Unity Bank BharatPe Credit Card

Why is this card a first in India?

This card stands out as India’s first EMI-focused credit card, as highlighted by Kohinoor Biswas, Head of Consumer Business at BharatPe: “Our focus has always been to make access to credit simple, transparent, and inclusive.” Its integration with UPI and auto-EMI feature sets it apart, addressing the needs of digital-first consumers. According to a 2025 NPCI report, RuPay cards now account for 20% of India’s credit card transactions, underscoring the network’s growing dominance.

How Does the Unlimited 2% Rewards Program Work?

The card’s rewards program is a major draw, offering unlimited 2% cashback in the form of Zillion Coins on EMI repayments for bills of ₹10,000 or more. For spends between ₹1,000 and ₹9,999, you earn 1% rewards, while spends below ₹1,000 accrue no rewards.

What are Zillion Coins and how to redeem them?

Zillion Coins are part of a loyalty program partnered with Zillion, redeemable via the BharatPe app for vouchers, merchandise, or credit card bill payments. For example, 4 Zillion Coins equal ₹1, and coins are valid for three years. This flexibility makes the rewards program appealing for frequent shoppers and business owners alike.

How does the reward accrual system function?

Rewards accrue when a bill is generated and converted into EMIs. For instance, a ₹9,000 spend earns 1% (₹90 or 360 Zillion Coins), split equally across EMI payments. If you choose six EMIs, you unlock 60 Zillion Coins after each timely payment. Startup INDIAX notes that this structure encourages disciplined spending, a boon for startups managing cash flow.

What Makes the Auto-EMI Feature Unique?

The card’s auto-EMI feature converts unpaid balances exceeding ₹999 into EMIs of up to 12 months, with a 2% monthly interest rate (reducing balance method). This eliminates the high interest traps of traditional cards, which can charge up to 36% annually.

How does automatic EMI conversion benefit users?

For entrepreneurs, this feature is a lifeline. Imagine a startup purchasing ₹50,000 worth of equipment. Instead of paying in full, the card splits it into affordable EMIs, easing cash flow. Aditya Harkauli, Chief Business Officer at Unity Bank, states, “This card combines instant payments with flexible pay-as-you-use options, addressing daily financial challenges.”

Are there any drawbacks to auto-EMI conversion?

While convenient, the auto-EMI feature isn’t optional, which may frustrate users who prefer paying in full. A Reddit user on r/CreditCardsIndia noted, “The forced EMI conversion feels shady, especially with 2% monthly interest.” To avoid this, pay your bill before the due date to enjoy up to 48 days of interest-free credit.

What Are the Key Benefits of the Card?

The card’s benefits make it a standout for startups and professionals:

  • Up to 12 months flexible EMI tenures: Choose EMI plans up to 12 months for manageable payments.
  • Limitless rewards: Earn flat 2% uncapped benefits on EMI repayments for bills over ₹10,000.
  • Zero hidden charges: Enjoy complete transparency with no unexpected fees.
  • Lifetime-free card: No joining or annual fees, ever.
  • Zero foreclosure fee: Prepay EMIs without penalties for stress-free repayment.
  • Link RuPay credit card to pay via UPI: Seamlessly pay at millions of merchants using UPI.
  • Lounge access: Two domestic lounge visits per quarter and two international visits annually.
  • Health checkup: One complimentary health checkup per year via the RuPay network.
BharatPe Partners with Unity Bank Unlock Unlimited 2% Rewards on New RuPay Card

How does the flexible EMI tenure work?

Cardholders can select EMI tenures from 3 to 12 months for unpaid balances over ₹999, automatically converted at billing. This flexibility suits varied financial needs, from small business purchases to personal expenses.

What does a lifetime-free card mean?

A lifetime-free card incurs no joining or annual fee, ensuring long-term savings. This is ideal for startups minimizing overhead costs, as confirmed by BharatPe’s commitment to zero hidden charges.

How does UPI integration enhance usability?

Link RuPay credit card to pay via UPI allows payments at over 30 million merchants, from street vendors to e-commerce platforms. This aligns with India’s digital payment boom, with UPI transactions hitting ₹20 lakh crore in 2024 (NPCI data).

What Additional Benefits Does the Card Offer?

Beyond rewards, the card offers lifestyle perks that enhance its appeal for frequent travelers and health-conscious users.

How can cardholders access airport lounges?

Cardholders get two complimentary domestic lounge visits per quarter (eight annually) and two international lounge visits per year at over 500 global lounges. However, the RuPay Exclusive Lounge at Delhi IGI T3 is excluded, a minor downside for frequent Delhi travelers.

What is the complimentary health checkup perk?

Primary cardholders are eligible for one free health checkup annually via the RuPay network. Visit the RuPay website to explore and redeem available packages, adding value for busy entrepreneurs prioritizing wellness.

How to Apply for the Unity Bank BharatPe Credit Card?

Applying is 100% digital via the BharatPe app. Download the app, enter your phone number and PAN, complete eKYC and vKYC, and set your billing date and PIN. Your credit limit is assigned based on eligibility checks.

Who is eligible for this card?

Applicants must be aged 21 to 65 with a minimum salaried income of ₹2.5 lakh per annum or an ITR of ₹5 lakh for self-employed individuals. This makes it accessible for young entrepreneurs and professionals.

Why Should Startups and Entrepreneurs Care?

For startups, managing expenses is critical. The Unity Bank BharatPe Credit Card’s UPI integration allows seamless payments at millions of merchants, from vendors to online platforms. Its zero-fee structure and rewards on EMI repayments make it ideal for businesses with fluctuating cash flows. For example, a Bengaluru-based startup founder shared, “The 2% cashback on EMIs helped us recover ₹10,000 annually on operational spends.”

How can this card help manage business expenses?

The card’s flexible EMI options and rewards program enable startups to spread costs for equipment, marketing, or inventory without straining budgets. With BharatPe processing ₹12,000 crores in monthly transactions, its ecosystem is trusted by over 2.5 million merchants, ensuring reliability for business use.

Conclusion: Is This Card Right for You?

The Unity Bank BharatPe RuPay Credit Card is a revolutionary tool for startups and digital professionals seeking flexibility and rewards. Its unlimited 2% rewards, zero-fee structure, and UPI compatibility make it a standout, though the mandatory EMI conversion may not suit everyone. Startup INDIAX encourages readers to weigh its benefits against their spending habits. Share your thoughts in the comments or explore more startup stories on Startup INDIAX for the latest in tech and finance!

FAQs

What is the Unity Bank BharatPe Credit Card?
A lifetime-free RuPay credit card offering unlimited 2% rewards on EMI repayments, UPI integration, and lifestyle benefits like lounge access.

How do I earn 2% rewards with this card?
Earn 2% cashback as Zillion Coins on EMI repayments for bills of ₹10,000 or more, redeemable via the BharatPe app.

Is the auto-EMI feature mandatory?
Yes, unpaid balances over ₹999 are automatically converted to EMIs, but you can prepay without penalties to avoid interest.

Who can apply for this credit card?
Individuals aged 21–65 with a salaried income of ₹2.5 lakh or ITR of ₹5 lakh for self-employed are eligible.

What are the lounge access benefits?
Get two domestic lounge visits per quarter and two international visits annually, excluding Delhi IGI T3 RuPay Lounge.

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Apple Jio RCS
NewsScienceStartupTechnology

Apple Jio RCS: 5 Powerful Benefits for Indian iPhones

by Ismail Patel
3 min read

Apple Jio RCS is transforming iPhone messaging in India, offering a modern alternative to SMS with rich media and secure communication. As a tech journalist with over 15 years covering India’s startup ecosystem, I’ve seen how such innovations drive change. Published by Startup INDIAX, this article explores five game-changing benefits of the Apple Jio RCS partnership, its potential to reshape India’s messaging market, and opportunities for entrepreneurs. Learn why this collaboration matters and how it empowers startups to connect smarter.

What Is Apple Jio RCS and Why Is It Revolutionary for India?

Apple Jio RCS introduces Rich Communication Services (RCS) to iPhone users in India, upgrading traditional SMS with features like high-res media, group chats, and read receipts. Operating over mobile data or Wi-Fi, it offers a native alternative to apps like WhatsApp for India’s 1.2 billion mobile users.

This is a big deal because SMS remains vital for OTPs and alerts in India, but it’s outdated. RCS brings a richer, safer experience. Omdia projects RCS business messaging in India will generate $544 million by 2029, driven by 21 billion messages, highlighting its impact for users and businesses.

Understanding RCS: The Next Step in Messaging

RCS, developed by the GSMA, supports file transfers up to 100MB, location sharing, and select end-to-end encryption. It blends SMS reliability with app-like features, integrated into your phone’s messaging app.

How RCS Differs from SMS and iMessage

SMS is capped at 160 characters with low-quality media, while iMessage is Apple-only. RCS enables iPhone users to send advanced texts to Android users on Jio, all within the Messages app, creating a seamless cross-platform experience.

How Did the Apple Jio RCS Partnership Come to Life?

Announced in 2025, the Apple Jio RCS partnership is Apple’s first telecom tie-up in India, leveraging Jio’s 494 million subscribers. It builds on Apple’s global RCS rollout with iOS 18 in 2024, driven by demand for interoperable messaging.

Apple’s Global Shift to RCS

Apple prioritized iMessage for years but adopted RCS in 2024 due to pressure from Google and regulators. By 2025, RCS was live in 11 countries, with over 75% adoption in the US. India’s entry via this partnership signals rapid growth potential.

Jio’s Role as India’s Telecom Powerhouse

Jio revolutionized India with affordable data and 5G. Its prior RCS work with Google on Android made it the ideal partner for Apple, ensuring nationwide reach for this initiative.

What Are the 5 Game-Changing Benefits of Apple Jio RCS?

The Apple Jio RCS partnership delivers powerful advantages for iPhone users in India. Here are the top five:

1. Stunning High-Resolution Media Sharing

Send crisp photos and videos without compression. For example, a Mumbai startup founder can share a high-res product demo with investors, boosting professionalism.

2. Engaging Group Chats with Real-Time Features

Enjoy typing indicators and read receipts in group chats, ideal for coordinating startup teams or social events in real time.

3. Stronger Security for Trusted Messaging

RCS uses verified sender IDs to reduce phishing risks, perfect for secure bank OTPs or customer alerts, building trust for businesses.

4. Free Access for Jio Subscribers

No extra charges—RCS works over Jio’s data or Wi-Fi, appealing to India’s cost-conscious market.

5. Seamless Integration in Messages App

RCS integrates into the iPhone Messages app, offering a familiar experience without new downloads.

Data point: Gartner predicts RCS and WhatsApp will capture 50% of India’s $1.6 billion commercial messaging market by 2028, underscoring these benefits’ impact.

How Will Apple Jio RCS Impact India’s Messaging Ecosystem?

With 500 million WhatsApp users, India dominates messaging. The Apple Jio RCS partnership could shift this by offering native, feature-rich communication. India’s CPaaS market, valued at $1.01 billion in 2025, is projected to reach $3.06 billion by 2030 (Mordor Intelligence), with RCS as a key driver.

Challenging WhatsApp’s Market Dominance

WhatsApp’s encryption is robust, but RCS’s carrier verification suits official messages. For instance, SBI could use RCS for cost-effective OTPs, reducing SMS reliance.

RCS Adoption by Other Indian Carriers

Airtel has avoided RCS, citing spam risks, and focuses on regulating OTT apps. Jio’s lead gives it a competitive edge in India’s telecom market.

RCS adoption exceeds 75% in markets like the US and Germany. India, with this partnership, could see similar growth, especially in business messaging.

What Challenges Could Apple Jio RCS Face in India?

The Apple Jio RCS initiative faces challenges like spam, as encrypted channels could attract misuse. India’s DoT may impose anti-spam regulations, similar to SMS rules.

Adoption may lag for non-Jio users or older iPhones, and full interoperability requires broader carrier support.

Managing Spam and Regulatory Concerns

Without strong filters, RCS could become a spam conduit. Airtel’s concerns highlight the need for robust anti-spam measures.

Barriers for Non-Jio and Older Device Users

Vodafone Idea supports RCS on Android but not yet iPhones. Expanding to other carriers is crucial for scale.

How Can Indian Startups Leverage Apple Jio RCS?

The Apple Jio RCS partnership offers startups new ways to engage customers. Fintech and e-commerce firms can use A2P RCS for interactive campaigns, like order updates with polls or maps.

Opportunities in A2P Messaging

A2P RCS supports rich ads, like clickable carousels, with $544 million in projected revenue by 2029. Startups can use this for cost-effective marketing.

Success Stories from Indian Startups

Gupshup, a Mumbai unicorn, powers RCS globally. Its Dotgo acquisition enhances RCS capabilities, helping startups scale customer outreach.

Conclusion: Join the Messaging Revolution with Startup INDIAX

The Apple Jio RCS partnership blends Apple’s innovation with Jio’s reach, transforming iPhone messaging in India. It’s a win for users and a catalyst for startups to innovate.

Can this initiative rival WhatsApp? Share your thoughts below, subscribe to Startup INDIAX for more tech insights, or explore our stories on India’s startup ecosystem. Let’s shape the future of messaging together!

FAQs

What is Apple Jio RCS messaging? It enables iPhone users on Jio to send advanced messages with high-res media, read receipts, and secure chats via the Messages app.

When did Apple Jio RCS launch in India? It rolled out with iOS 18 in 2024, expanding for Jio users in 2025—no exact date specified.

How does Apple Jio RCS benefit startups? It offers A2P messaging for secure, interactive campaigns, with $544 million in projected revenue by 2029, ideal for fintech and e-commerce.

Is Apple Jio RCS free for users? Yes, it’s free for Jio iPhone users over data or Wi-Fi, with no additional costs.

Will other carriers support RCS on iPhones in India? Airtel has declined due to spam concerns, but broader adoption is expected as RCS gains traction.

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Best AI Tools for Startups in India
AI Tools

Best AI Tools for Startups in India 2025 That Will Boost Growth

by Aalam Rohile
3 min read

Summary

  • Best AI Tools for Startups in India 2025 will help entrepreneurs automate tasks, boost productivity, and scale faster in competitive markets.
  • From AI marketing platforms to AI-powered HR, these tools are transforming how Indian startups operate and grow, backed by expert insights and real-life examples.
  • Published by Startup INDIAX, this guide explains the top AI tools, their benefits, challenges, and how to choose the right ones for your startup’s success.

Introduction: Why AI Tools Matter for Indian Startups in 2025

In 2025, Indian startups are moving faster than ever. From fintech to edtech, healthtech to SaaS, every founder is looking for ways to cut costs, save time, and scale efficiently. This is where AI tools play a massive role. They are not just fancy add-ons anymore — they are becoming the backbone of modern businesses.

According to a NASSCOM report, nearly 65% of Indian startups are adopting AI in some form. Whether it’s automating marketing campaigns, analyzing customer behavior, or streamlining HR, the best AI tools for startups in India 2025 are helping entrepreneurs achieve more with fewer resources.

In this Startup INDIAX guide, we’ll explore the top AI tools that can fuel your growth and share real-life examples of how Indian startups are leveraging them successfully.

What Are the Best AI Tools for Startups in India 2025?

How can AI tools help reduce costs and save time?

AI tools automate repetitive tasks like data entry, customer support, and content creation. This saves startups money on hiring and frees teams to focus on strategy.

Which AI tools improve productivity and team collaboration?

From AI-powered project management to smart scheduling apps, startups can use AI to boost efficiency and keep teams aligned.

What AI tools are best for marketing and sales growth?

AI marketing platforms like Jasper, Writesonic, and HubSpot AI help founders create better campaigns, generate leads, and convert faster.

Top 10 Best AI Tools for Startups in India 2025

1. AI for Marketing Automation

Best AI Tools for Startups in India - AI for Marketing Automation
Best AI tools for Marketing Automation

HubSpot AI

  • Functionality: Automates email campaigns, creates smart customer segments, schedules social media posts, and tracks leads. HubSpot AI can even predict the best time to send emails for higher open rates.
  • Use Case: A SaaS startup can use HubSpot AI to nurture leads without hiring a big sales team. By automating email sequences, they can convert free trial users into paying customers.
  • Why it matters: Helps startups cut marketing costs by up to 40% while improving ROI.

Writesonic

  • Functionality: Generates ad copy, blogs, landing pages, and product descriptions in seconds. It supports multiple languages, making it ideal for Indian startups targeting diverse markets.
  • Use Case: An e-commerce brand launching new products can instantly create SEO-optimized descriptions for 500+ SKUs without hiring content writers.

2. AI for Customer Support

Best AI Tools for Startups in India - AI for Customer Support
Best AI Tools for Customer Support

Freshchat (by Freshworks India)

  • Functionality: AI-powered chatbots that provide instant replies, suggest answers, and transfer complex issues to agents.
  • Use Case: An edtech startup can handle thousands of student queries 24/7 during exam season without overloading its support team.

Zendesk AI

  • Functionality: Uses natural language processing (NLP) to categorize tickets, resolve FAQs, and offer personalized support suggestions.
  • Example: Healthtech startup PhableCare integrated AI chatbots and reduced customer wait time by 60%, improving retention.

3. AI for Project Management

AI Tools for Project Management

ClickUp AI

  • Functionality: Creates task summaries, assigns priorities, and generates project timelines. It can even write meeting notes automatically.
  • Use Case: A fintech startup can use ClickUp AI to assign coding tasks to developers while ensuring deadlines align with product launches.

Notion AI

  • Functionality: Helps teams brainstorm, document, and create quick drafts. It can summarize long reports into short notes and suggest next steps.
  • Why it matters: Keeps startup teams aligned and prevents burnout by reducing manual planning work.

4. AI for Content Creation

Best AI Tools for Startups in India - AI Tools for Content Creation
AI Tools for Content Creation

Jasper AI

  • Functionality: Writes SEO-friendly blogs, ad copies, video scripts, and emails. It can adapt to your brand voice and generate long-form content quickly.
  • Use Case: A digital marketing agency startup can deliver more content to clients faster without hiring multiple writers.

Canva AI

  • Functionality: Creates professional designs, social media posts, pitch decks, and ad creatives using AI-generated templates.
  • Pro Tip: Pair Canva AI with Surfer AI or SEMrush to create content that not only looks good but also ranks on Google.

5. AI for Data Analytics

AI tools for Data Analytic
AI tools for Data Analytic

Tableau AI

  • Functionality: Transforms raw business data into interactive dashboards. AI-powered analytics highlight trends and predict future outcomes.
  • Use Case: A food delivery startup can analyze customer order patterns to decide which cities to expand into.

Google Looker Studio (AI integrated)

  • Functionality: Offers real-time data visualization, integrates with Google Ads, YouTube, and Search Console to track KPIs.
  • Example: An Indian D2C fashion brand improved ROI by 32% using AI-driven analytics to optimize ad spending.

6. AI for Financial Management

Best AI Tools for Startups in India - AI for Financial Management
AI Tools for Financial Management

Zoho Books AI

  • Functionality: Automates billing, GST filing, reporting, and cash flow tracking.
  • Use Case: A small SaaS startup can manage all finances without hiring a full-time accountant.

Fyle AI

  • Functionality: Tracks employee expenses in real time by scanning receipts and syncing with accounting systems.
  • Why it matters: Saves founders hours during fundraising, tax compliance, and audits.

7. AI for Hiring and HR

Best AI Tools for Startups in India - AI Tools for Hiring and HR
AI Tools for Hiring and HR

Keka AI

  • Functionality: Automates recruitment, employee onboarding, and performance reviews. It can also track employee engagement.
  • Use Case: A 20-person startup can use Keka AI to scale hiring to 100+ employees in months without manual recruitment.

HireVue AI

  • Functionality: Conducts video interviews, analyzes tone, word choice, and facial expressions to shortlist candidates.
  • Real-Life Use: Indian IT startups use HireVue to filter thousands of resumes and interviews quickly, saving weeks of work.

8. AI for Coding and Development

Best AI Tools for Startups in India - AI for Coding and Development
AI for Coding and Development

GitHub Copilot

  • Functionality: Assists developers by suggesting code snippets, writing functions, and debugging errors in real-time.
  • Use Case: A tech startup building an MVP can speed up coding by 30–40% using Copilot.

Replit AI

  • Functionality: Provides instant coding support, AI debugging, and deployment tools. Great for non-tech founders.
  • Why it matters: Early-stage startups can launch products weeks faster without big dev teams.

9. AI for Design and Creativity

Best AI Tools for Startups in India - AI Tools for Design and Creativity
AI Tools for Design and Creativity

Canva Magic Design

  • Functionality: Instantly generates professional designs based on simple prompts (like “logo for fintech startup”).
  • Use Case: A bootstrapped startup can build logos, pitch decks, and brand kits without hiring a designer.

Runway AI

  • Functionality: Creates videos, special effects, and creative edits using AI-powered video generation.
  • Pro Tip: Perfect for startups creating viral social media ads without expensive production teams.

10. AI for Cybersecurity

AI tools for Cybersecurity
AI tools for Cybersecurity

Darktrace AI

  • Functionality: Monitors IT systems in real time, detects unusual behavior, and prevents cyberattacks before they happen.
  • Use Case: A fintech startup processing customer payments can secure its data without a full-time cybersecurity team.

Quick Heal Seqrite AI (India)

  • Functionality: Provides endpoint protection, anti-phishing, and ransomware detection tailored for small Indian businesses.
  • Why it matters: With cyberattacks on SMEs rising by 35% annually, affordable AI security is critical for survival.

How to Choose the Right AI Tools for Your Startup?

What factors should Indian startups consider before investing?

  • Budget: Many AI tools offer free or affordable plans for startups.
  • Scalability: Choose tools that can grow with your business.
  • Ease of use: Ensure your team can adopt it without long training sessions.

Are free AI tools worth using for early-stage startups?

Yes, especially for bootstrapped founders. Free tools like Canva AI, Notion AI, and Google Looker are powerful enough to start.

Real-Life Examples: Indian Startups Growing with AI

  • Zomato uses AI for delivery route optimization.
  • CRED leverages AI to detect fraud and improve credit scoring.
  • Lenskart applies AI in virtual try-on features for eyewear.

These examples prove that AI isn’t just a Silicon Valley trend — it’s driving real growth in Indian startups.

Challenges of Using AI Tools in Indian Startups

  • Cost barriers: Premium AI tools can get expensive.
  • Skill gaps: Teams may need training to maximize AI’s value.
  • Data privacy: Handling customer data responsibly is crucial.

Future of AI Tools in India: What Can Startups Expect Beyond 2025?

The future looks promising. With AI adoption growing 30% year-on-year, Indian startups will see more homegrown AI solutions tailored for local challenges. Expect deeper integrations in voice AI, regional languages, and sector-specific solutions.

Conclusion: Which AI Tools Will Truly Boost Your Startup Growth?

The best AI tools for startups in India 2025 aren’t just about automation — they are about smarter decision-making, faster scaling, and reducing risks. Whether you’re a founder in tech, retail, or healthcare, choosing the right AI tools can be the difference between struggling and thriving.

At Startup INDIAX, we believe startups that embrace AI early will lead the next wave of innovation in India.

👉 Which AI tool are you planning to try first? Share your thoughts in the comments and explore more startup insights on Startup INDIAX.

FAQs: Best AI Tools for Startups in India 2025

Q1. What are the best AI tools for startups in India 2025?
Top AI tools include HubSpot AI, Jasper, Freshchat, Zoho Books AI, GitHub Copilot, and Canva AI.

Q2. Are AI tools expensive for Indian startups?
Not always. Many offer free or low-cost versions suitable for early-stage startups.

Q3. Can AI replace human jobs in startups?
AI supports humans by automating repetitive tasks, but creative and strategic roles remain crucial.

Q4. Which Indian startups are using AI successfully?
Zomato, CRED, PhableCare, and Lenskart are strong examples.

Q5. What’s the future of AI in Indian startups?
Expect AI adoption in regional languages, fintech, healthcare, and cybersecurity, with more local innovations.

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Maruti e Vitara
EVNewsTechnology

Maruti e Vitara: 7 Big Updates Before India Launch

by Ismail Patel
3 min read

Maruti e Vitara is set to revolutionize India’s electric vehicle market with its September 2025 launch. As Maruti’s first electric SUV, the Maruti e Vitara brings cutting-edge technology, impressive range capabilities, and competitive pricing to Indian consumers. According to recent industry reports and official announcements, this electric SUV will feature dual battery options, advanced safety features, and will be manufactured at Maruti’s Gujarat facility for both domestic and export markets.

Startup INDIAX brings you the most comprehensive analysis of seven crucial updates about this game-changing electric SUV that every Indian automotive enthusiast needs to know before its official launch.

What Makes the Maruti e Vitara India’s Most Anticipated Electric SUV?

The Maruti Suzuki e Vitara represents a paradigm shift for India’s largest automaker. Built on an advanced skateboard platform developed jointly with Toyota, this electric SUV combines Maruti’s reliability with modern electric vehicle technology.

Maruti Suzuki e Vitara

Key highlights include:

The e Vitara features a completely new design philosophy that breaks away from traditional Maruti styling. Unlike conventional SUVs, this electric vehicle showcases a futuristic approach with its diamond mesh grille pattern and aerodynamically optimized bodywork.

Industry experts predict that the e Vitara will capture significant market share due to Maruti’s extensive dealer network and service infrastructure. With over 4,000 service points across India, the brand offers unmatched after-sales support compared to newer EV manufacturers.

Technical innovation sets this SUV apart from competitors. The vehicle incorporates BYD’s advanced lithium-iron-phosphate battery technology, ensuring both safety and longevity. The thermal management system maintains optimal battery performance across India’s diverse climate conditions.

When Will Maruti e Vitara Launch in India?

The Maruti e Vitara launch date has been confirmed for September 3, 2025. This timeline positions Maruti strategically ahead of the festive season, traditionally the strongest period for automotive sales in India.

Launch timeline breakdown:

The vehicle made its Indian debut at the Bharat Mobility Global Expo 2025 in January, generating significant consumer interest and industry buzz. Following the India launch, Maruti plans to introduce the e Vitara in European markets by July 2025, followed by Japan.

Production schedules indicate that initial manufacturing capacity will be 8,200 units between April and September 2025, significantly lower than the originally planned 26,500 units. This production constraint suggests strong anticipated demand and potential waiting periods for early customers.

Market positioning timing appears calculated to compete directly with established electric SUVs like the Tata Curvv.ev and upcoming launches from Hyundai and Mahindra. The September launch allows Maruti to capitalize on the festive season purchasing patterns while avoiding direct collision with competitor launches.

How Much Will the Maruti e Vitara Cost in India?

Maruti e Vitara price expectations range between ₹17 lakh to ₹25 lakh (ex-showroom), positioning it competitively in the premium electric SUV segment. This pricing strategy reflects Maruti’s commitment to making electric mobility accessible to mainstream Indian consumers.

Pricing structure analysis:

The base variant with 49kWh battery is expected to start around ₹17-20 lakh, making it one of the most affordable long-range electric SUVs in India. The premium 61kWh variant will likely command prices between ₹22-25 lakh, still undercutting many European and Korean alternatives.

Startup INDIAX research indicates that this aggressive pricing could disrupt the electric SUV market significantly. Compared to competitors, the e Vitara offers superior value proposition with Maruti’s proven reliability and extensive service network.

Financing options and government incentives will further reduce the effective purchase price. State-specific EV policies and FAME III subsidies could bring down the actual cost by ₹1-3 lakh, making the e Vitara extremely attractive to cost-conscious Indian buyers.

What Battery Options Does the e Vitara Offer?

The Maruti e Vitara battery specifications showcase two distinct options designed to cater to different user requirements and budget constraints.

49kWh Battery Pack:

  • Power output: 142 bhp
  • Torque: 192.5 Nm
  • Configuration: Front-wheel drive
  • Target audience: Urban commuters and city drivers

61kWh Battery Pack:

  • Power output: 172 bhp
  • Torque: 192.5 Nm
  • Configuration: Front-wheel drive (AWD variant planned)
  • Target audience: Highway travelers and power enthusiasts

Battery technology utilizes BYD’s advanced lithium-iron-phosphate (LFP) blade cells, known for superior safety characteristics and thermal stability. These cells operate efficiently in India’s extreme weather conditions, from Rajasthan’s desert heat to Himalayan cold.

The eGRID battery system incorporates intelligent thermal management, ensuring consistent performance and longevity. Unlike traditional lithium-ion batteries, LFP technology offers enhanced safety with minimal fire risk and better cycle life expectancy.

How Far Can the Maruti e Vitara Travel on Single Charge?

Maruti e Vitara range capabilities position it among India’s longest-range electric SUVs, with an impressive 500+ kilometers on single charge under ideal conditions.

Range specifications:

Real-world testing suggests the 49kWh variant will deliver approximately 400-450 kilometers in mixed driving conditions, while the 61kWh version can achieve 500-550 kilometers range. These figures surpass most current electric SUVs available in India.

Charging infrastructure compatibility ensures convenience across India’s expanding EV charging network. The e Vitara supports both AC and DC fast charging, with capability to charge from 10% to 80% in under 45 minutes using compatible fast chargers.

Range optimization features include multiple driving modes, regenerative braking systems, and energy-efficient climate control. The vehicle’s aerodynamic design contributes significantly to extending driving range compared to conventional SUVs.

Urban driving conditions typically yield higher efficiency due to regenerative braking benefits, while highway driving at consistent speeds maximizes the battery’s range potential.

What Design Features Set the e Vitara Apart?

Maruti e Vitara design represents a bold departure from traditional Maruti styling, embracing modern electric vehicle aesthetics with practical functionality.

Exterior highlights:

The diamond mesh grille creates a distinctive front fascia that immediately identifies the vehicle as Maruti’s flagship electric offering. LED lighting elements integrate seamlessly with the body design, providing excellent visibility while maintaining energy efficiency.

Color options include 10 distinct choices, featuring unique dual-tone combinations like Land Breeze Green with Bluish Black roof and Splendid Silver with contrast roof options. These combinations cater to diverse Indian preferences while maintaining premium appeal.

Interior innovation focuses on technology integration and comfort. The dashboard features a modern, minimalist design with digital instrumentation and infotainment systems optimized for electric vehicle functionality.

Practical design elements include optimized cabin space despite the floor-mounted battery pack, ensuring passenger comfort isn’t compromised. Storage solutions accommodate Indian family requirements while maintaining the SUV’s premium character.

Which Competitors Will the e Vitara Face in India?

Maruti e Vitara competitors include established players and upcoming launches in India’s rapidly evolving electric SUV segment.

Direct competition:

Tata Curvv.ev represents the most direct competitor, offering similar size, features, and pricing. However, the e Vitara’s superior range and Maruti’s service network provide competitive advantages.

Hyundai Creta EV (expected launch 2025) will challenge the e Vitara with Korean build quality and advanced features. The competition will likely intensify pricing pressure while benefiting consumers with better choices.

Mahindra BE 6e targets similar buyers with indigenous manufacturing and rugged design appeal. The e Vitara’s fuel efficiency and lower maintenance costs may provide long-term ownership advantages.

Market positioning suggests the e Vitara will compete primarily on value proposition rather than premium features. Startup INDIAX analysis indicates that Maruti’s brand trust and service accessibility will be crucial differentiators in tier-2 and tier-3 cities.

Competitive advantages include Maruti’s proven reliability record, extensive dealer network, and competitive pricing strategy that makes electric mobility accessible to mainstream Indian consumers.

Where Will the e Vitara Be Manufactured?

Maruti e Vitara production will be centered at the company’s Gujarat manufacturing facility, specifically designed to handle electric vehicle assembly requirements.

Production details:

The Gujarat plant has been upgraded with specialized equipment for electric vehicle manufacturing, including battery pack assembly lines and quality control systems specific to EV components. This investment demonstrates Maruti’s long-term commitment to electric mobility.

Manufacturing capacity initially targets 8,200 units between April-September 2025, with plans for significant expansion based on market demand. The facility will serve both domestic and export markets, with Europe and Japan identified as key export destinations.

Local sourcing strategies aim to achieve high levels of localization, reducing costs and supporting the Indian automotive ecosystem. Key components like battery cells will be sourced from BYD’s Indian operations, while other parts will utilize Maruti’s established supplier network.

Quality standards maintain Maruti’s reputation for reliable vehicles while incorporating electric vehicle-specific quality protocols. The manufacturing process includes rigorous testing for battery safety, electrical systems, and overall vehicle performance.

Export potential positions India as a global manufacturing hub for Maruti’s electric vehicles, contributing to the country’s automotive export growth and supporting the government’s Make in India initiative.

Conclusion: Why the Maruti e Vitara Matters for India’s EV Future

The Maruti Suzuki e Vitara represents more than just another electric SUV launch—it signals India’s transition toward mainstream electric mobility. With competitive pricing, impressive range, and Maruti’s trusted brand reputation, this vehicle could accelerate EV adoption across India’s diverse automotive market.

Ready to stay updated on India’s most exciting automotive developments? Share this article with fellow car enthusiasts and explore more in-depth startup and technology stories on Startup INDIAX. Subscribe to our newsletter for the latest updates on India’s evolving electric vehicle landscape and breakthrough automotive innovations.

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Wastelink Funding
FundingFoodTechNews

Wastelink Funding: $3M Ignites Bold Waste Revolution

by Ismail Patel
3 min read

Wastelink funding marks a pivotal moment for India’s cleantech sector, with the startup securing $3 million to revolutionize food waste recycling. By transforming surplus food into nutrient-rich animal feed, Wastelink tackles India’s 78 million tonnes of annual food waste while empowering farmers with cost-effective solutions. At Startup INDIAX, with over 15 years covering India’s startup ecosystem, we unpack how Wastelink’s AI-driven approach and this funding milestone inspire entrepreneurs. Readers will learn the startup’s technology, impact, and future plans, offering actionable insights for sustainable innovation.

Wastelink, a Delhi-based B2B startup founded in 2018 by Saket Dave and Krishnan Kasturirangan, is redefining food waste recycling.

Krishnan Kasturirangan

India discards 78 million tonnes of food annually, contributing to 8-10% of global greenhouse gas emissions. Wastelink’s mission to upcycle surplus food into animal feed addresses this crisis while supporting farmers facing feed shortages.

The global upcycled food market is projected to reach $119.8 billion by 2034, signaling massive potential for sustainable ventures like Wastelink. Startup INDIAX recognizes its role in driving India’s circular economy.

In its Series A round, Wastelink funding brought in INR 27 crore (~$3 million), building on a prior INR 10 crore seed round in 2022.

The startup’s traction—upcycling 35,000 tonnes of surplus food across 5,000+ pincodes—caught investors’ attention. Its scalable model and measurable environmental impact were key to closing the deal.

For founders, this underscores the value of demonstrating tangible outcomes to attract capital, a trend Startup INDIAX has tracked across India’s startup landscape.

Avaana Capital, a climate-focused VC, led the Wastelink funding round, signaling strong belief in its vision.

Previous backers include Matterhorn Projects LLP, Indigram Labs Foundation, and angel investor Sanjiv Rangrass, who supported the 2022 seed round.

Avaana’s portfolio emphasizes green innovation, aligning with Wastelink’s goals. Industry expert Malvika Poddar from Matterhorn noted, “Wastelink is adding impetus to the circular economy, addressing a global issue with economic growth.” This investor confidence inspires other startups.

Wastelink’s proprietary AI-powered tech stack is the backbone of its food waste recycling process.

The platform uses AI to manage reverse logistics, ensuring traceability from waste collection to feed production. Operating facilities in Sonipat, Lucknow, Mumbai, and Bengaluru, Wastelink processes diverse surplus efficiently.

Founder & CEO, Wastelink : Saket Dave

Saket Dave told , “Our tech delivers consistent, traceable nutrition at scale.” For tech entrepreneurs, this showcases AI’s transformative potential in sustainability.

Wastelink collects surplus from FMCG companies, including manufacturing rejects and expired stock.

Its patented processing technology transforms these into ECOMIX, a high-energy feed ingredient for cattle, poultry, and aqua farming.

For example, a Bengaluru-based retailer partnered with Wastelink to upcycle unsold inventory, cutting costs and emissions. This process benefits 38,500+ animals yearly while reducing landfill waste, setting Wastelink apart from competitors like Sea6 Energy.

Wastelink has upcycled over 35,000 tonnes of food waste, mitigating 3 tonnes of CO2 emissions per tonne processed.

It serves two key segments: food producers seeking waste solutions and feed manufacturers needing stable inputs.

With facilities in four cities and partnerships with giants like Unilever, Wastelink’s growth is notable. Startup INDIAX sees this as a model for startups aiming to balance profit and purpose.

The Wastelink funding will fuel tech enhancements, new product categories, and geographical expansion, including potential exports.

Saket Dave shared plans to address more waste streams and scale operations globally.

This aligns with India’s sustainability goals, offering a roadmap for founders to leverage funding for growth while tackling environmental challenges.

Wastelink funding signals a shift toward cleantech in India, where sustainable solutions are gaining traction.

It proves niche innovations can attract significant capital, even in tough funding climates. The startup’s impact—reducing emissions and creating jobs (50%+ female factory staff)—sets a benchmark for social and environmental ROI.

Startup INDIAX believes Wastelink’s story will inspire entrepreneurs to pursue purpose-driven ventures.

Conclusion and Call to Action

Wastelink funding is more than a financial win; it’s a beacon for sustainable innovation. By turning food waste into valuable feed, Wastelink shows how startups can drive impact and profit.

What’s your take on food waste recycling? Comment below, share this story, or dive into more inspiring startup journeys on Startup INDIAX to fuel your entrepreneurial spark.

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