From $0 to Global Success How Prashant Puri Built AdLift Bootstrapped
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Prashant Puri: How He Built AdLift with $0 to ₹50 Crore

by Aalam Rohile
3 min read

Summary

Prashant Puri transformed AdLift from a scrappy startup into a digital marketing giant, acquired for ₹50 crore in 2025, without a single rupee of external funding. His data-driven approach and relentless focus on ROI won clients like Shopify and Titan, proving bootstrapped startups can conquer global markets. This Startup INDIAX story dives into Puri’s journey, unpacking strategies to scale, innovate with AI, and overcome India’s competitive landscape. Aspiring entrepreneurs will find inspiration and actionable insights to fuel their own ventures.

Table of Contents

Introduction

In 2009, Prashant Puri sat in a tiny Gurugram office, sending cold emails with a dream bigger than his bank account: zero. While others chased venture capital, Puri bet on grit, data, and a five-person team to build AdLift. Against all odds—price wars, skepticism, and sleepless nights—he turned a bootstrap startup into a ₹50 crore global powerhouse. This is the story of how one entrepreneur’s vision rewrote the rules of success.

Who Is Prashant Puri and What Inspired AdLift?

Prashant Puri, a Columbia University alumnus, is a digital marketing trailblazer with over 20 years of experience. Before founding AdLift in 2009 with Vivek Pahwa, Puri honed his craft at Yahoo!, eBay, and AT&T Interactive. His early career was a masterclass in scaling digital campaigns—growing AT&T’s team from one to 100 with just 1% of the marketing budget. But in 2009, India’s digital marketing scene was stuck in the stone age, with brands fixated on banner ads. Puri saw a gap: businesses needed data-driven, ROI-focused marketing. Risking stability, he left corporate life to launch AdLift, driven by a belief that results trump hype.

A defining moment came when Puri, burned out from corporate grind, realized he could solve real business problems. “I wanted to build something that delivers value, not just noise,” he told Forbes India. That conviction fueled AdLift’s startup journey.

What Problem Was AdLift Solving in 2009?

In 2009, India’s digital marketing was a Wild West of low-cost, low-value services. Businesses relied on outdated banner ads, with little understanding of SEO or SEM. Prashant Puri noticed brands struggling to measure ROI, often wasting budgets on ineffective campaigns. For example, a small e-commerce client Puri worked with lost ₹5 lakh monthly on poorly targeted ads, with no clear path to growth. AdLift aimed to bridge this gap, offering data-driven strategies to boost online visibility and sales.

How Does AdLift’s Business Model Work?

AdLift provides SEO, SEM, and content marketing services, targeting brands seeking measurable growth. Its revenue model is service-based, charging premium rates for customized campaigns. Clients range from e-commerce giants like Shopify to Indian brands like Titan. AdLift’s proprietary platforms, Content Lift and Brand Lift, leverage AI for personalized content and SEO audits, amplifying impact. By 2025, AdLift served 500+ global clients, with 90% of revenue from content-driven services, scaling its model across industries.

What Challenges Did Prashant Puri Face Early On?

Prashant Puri faced brutal challenges launching AdLift. With no funding, he relied on personal savings and cold emails to land clients. India’s market was price-sensitive, with competitors offering SEO at 10% of AdLift’s rates. “We almost folded in year one,” Puri admitted to Entrepreneur India. Team burnout was real, with sleepless nights spent refining campaigns. A 2010 pivot to focus on premium clients tested Puri’s resolve, but he doubled down on quality over price wars.

What Was AdLift’s Breakthrough Moment?

AdLift’s turning point came in 2011 when Puri landed Nestle as a client. By proving a 300% ROI on SEO campaigns, AdLift won trust, sparking referrals to brands like InfoEdge. A 2012 hack—treating subfolders as separate sites in Google Webmaster Tools—went viral, shared 1500+ times, cementing AdLift’s expertise. Media coverage in Agency Reporter followed, and by 2019, AdLift’s revenue hit ₹54 crore, with clients like Shopify onboard.

What Are AdLift’s Growth Stats and Achievements?

By 2025, AdLift boasted:

  • Revenue: ₹54 crore annually by 2019, sustained through 2025.
  • Team Size: 250+ employees, up from 5 in 2009.
  • Clients: 500+ global brands, including PayPal, Airbnb, and HDFC Bank.
  • Acquisition: ₹50 crore by Liqvd Asia in March 2025.
  • Growth Rate: 185–200% CAGR, with no negative months after the first.

AdLift’s Content Lift division grew 10x in two years, driving 90% of revenue. Awards like the 2024 Digital Marketing Excellence by CMO Asia underscored its impact.

What’s Next for AdLift and Prashant Puri?

Prashant Puri envisions AdLift leading AI-driven marketing globally. Post-acquisition, AdLift plans to expand into Europe and launch new AI tools for real-time analytics. Puri’s mission is to empower brands with sustainable growth, with a focus on social impact—supporting digital literacy programs in India. “We’re just getting started,” Puri told Startup INDIAX, hinting at a new venture in 2026.

What Lessons Can Entrepreneurs Learn from Prashant Puri?

Puri’s journey offers five startup lessons:

  1. Start Lean: Bootstrap with a focus on profitability.
  2. Data Wins: Use analytics to prove ROI.
  3. Build Trust: Scale via referrals, not sales.
  4. Embrace AI: Innovate to stay competitive.
  5. Value First: Avoid price wars with quality.

“Data cuts acquisition costs by half,” Puri shared at the 2025 CMO Summit, a mantra for every founder.

Conclusion: Share Your Startup Story with Startup INDIAX

Prashant Puri’s AdLift journey—from $0 to a ₹50 crore exit—shows that startups can thrive on grit and innovation. His story inspires Indian entrepreneurs to dream big, hustle hard, and scale smart. Got a startup story? Share it in the comments, explore more on Startup INDIAX, or join our community to ignite your entrepreneurial spark!

FAQs

What is AdLift known for?
AdLift is a digital marketing agency specializing in SEO, SEM, and content, serving brands like Shopify and Titan.

Who is the founder of AdLift?
Prashant Puri, a Columbia alumnus with 20+ years in digital marketing, co-founded AdLift with Vivek Pahwa.

What industry does AdLift belong to?
Digital marketing, with a focus on SEO and content marketing.

How much revenue has AdLift generated?
AdLift reached ₹54 crore annually by 2019, sustained through 2025.

What’s the business model of AdLift?
Service-based, offering premium SEO, SEM, and content marketing, powered by AI platforms.

 

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PayPal Partners UPI Why 500M Users Will Love PayPal World
NewsDigital

PayPal Partners UPI: Why 500M Users Will Love PayPal World

by Aalam Rohile
3 min read

PayPal Partners UPI to launch PayPal World, a transformative platform connecting India’s Unified Payments Interface (UPI) with global digital wallets like Venmo, Mercado Pago, and Tenpay Global. Announced on July 23, 2025, this initiative empowers over 500 million UPI users in India to shop internationally and transfer money seamlessly. Startup INDIAX, your go-to source for tech and startup insights, explores how this collaboration reduces transaction costs, enhances financial inclusivity, and opens global markets for Indian entrepreneurs. Discover why PayPal World is a game-changer for digital payments.

What Is PayPal World and Why Is It Revolutionary?

PayPal World, launched on July 23, 2025, is a global payment platform that integrates major digital wallets, including India’s UPI, to streamline cross-border transactions for nearly two billion users worldwide. By connecting local payment systems with PayPal’s global network, PayPal World eliminates barriers like high currency conversion fees and complex payment gateways, making international commerce as simple as local transactions.

This platform is a breakthrough for Indian users, enabling them to pay international merchants or send money abroad using UPI. Alex Chriss, PayPal’s President and CEO, emphasized, “Moving money across borders is complex, but PayPal World makes it effortless for consumers and businesses.” With over 500 million UPI users in India, this integration positions the country as a key player in global digital payments.

Startup INDIAX Insight: PayPal World empowers Indian entrepreneurs to compete globally by simplifying access to international customers.

How Does PayPal World Simplify Cross-Border Payments?

PayPal World uses open commerce APIs and a cloud-native, multi-region architecture to deliver secure, low-latency transactions. It connects UPI with platforms like Venmo, Mercado Pago, and Tenpay Global, allowing users to pay international merchants using their preferred local wallet. For example, an Indian user can buy electronics from a U.S. store by selecting the PayPal button and paying via UPI apps like PhonePe or Google Pay.

The platform’s device-agnostic design supports smartphones, desktops, and AI-driven shopping tools, ensuring accessibility. It also lays the groundwork for future innovations like stablecoin payments, enhancing flexibility for users and merchants alike.

Why Is UPI Integration a Big Deal for Indian Users?

UPI, with over 500 million active users, powers 85% of India’s retail digital transactions. Its integration into PayPal World, announced on July 23, 2025, extends this convenience to international payments. Ritesh Shukla, CEO of NPCI International Payments Limited, noted, “This partnership enhances convenience for Indian users and opens UPI to global businesses.”

For Indian consumers, PayPal World means shopping on platforms like Amazon US or sending money to family abroad without needing international credit cards. Lower transaction fees and simplified processes make cross-border payments as easy as paying a local vendor.

Real-Life Example: A Delhi-based freelancer can now receive payments from a U.S. client via PayPal World, using UPI to access funds instantly, bypassing costly wire transfers.

What Drives UPI’s Popularity in India?

UPI’s dominance in India comes from its ease of use, instant transfers, and low costs. Launched by the National Payments Corporation of India (NPCI), UPI enables bank-to-bank transfers via mobile apps, QR codes, or virtual payment addresses. In June 2025, UPI processed transactions worth $238 billion, reflecting its widespread adoption.

PayPal Partners UPI: Why 500M Users Will Love PayPal World

Its accessibility across urban and rural areas, combined with support from apps like Google Pay and Paytm, has made UPI a household name. By integrating with PayPal World, UPI users can now leverage this simplicity for global transactions, bridging local and international commerce.

Who Are the Global Partners Powering PayPal World?

PayPal World’s success hinges on its partnerships with leading digital payment systems, including:

  • NPCI International Payments Limited (UPI): India’s leading payment platform, handling 85% of retail digital transactions.
  • Mercado Pago: Latin America’s top fintech solution, with $58.3 billion in payment volume in Q1 2025.
  • Tenpay Global: Tencent’s payment platform, enabling Weixin Pay for Chinese users.
  • Venmo: PayPal’s U.S.-based peer-to-peer payment app, now interoperable with global merchants.

PayPal plans to expand its partner network to include more regional systems, ensuring broader market coverage. This collaborative approach makes PayPal World a truly global platform.

How Can Indian Businesses Benefit from PayPal World?

PayPal Partners UPI to empower Indian businesses, especially startups and small enterprises, to access global markets effortlessly. By integrating UPI, merchants can accept payments from international customers without building complex payment systems. This is a boon for India’s D2C sector, which relies heavily on digital payments.

Rohit Mahajan, Founder of plutosONE, said, “PayPal World offers unprecedented freedom for Indian businesses to engage globally without barriers.” For instance, a Mumbai-based fashion startup can sell to customers in Latin America via Mercado Pago, using PayPal World’s unified platform.

Startup INDIAX Case Study: A Hyderabad-based artisanal tea brand can list products on international marketplaces, accept UPI payments from Indian buyers, and receive Venmo or Tenpay payments from global customers all through PayPal World.

Can Small Startups Easily Expand Globally?

Absolutely. PayPal World’s dynamic payment buttons and interoperable platform mean small businesses don’t need separate payment systems for each market. A small Indian handicraft business can sell to U.S. customers via Venmo or Brazilian customers via Mercado Pago, all while leveraging PayPal’s secure infrastructure.

The platform’s support for emerging technologies like stablecoins and AI-driven tools further reduces costs and enhances customer experiences. By 2026, Venmo users will access millions of PayPal-accepting merchants, expanding opportunities for Indian startups.

When Will PayPal World Launch, and What’s Next?

PayPal World is slated to launch in fall 2025, starting with PayPal and Venmo interoperability, followed by UPI and Tenpay Global integrations. Peer-to-peer payments will roll out first, with merchant transactions expanding in 2026. PayPal aims to onboard additional partners, potentially including African and South American payment systems where India is promoting UPI.

The platform’s cloud-native design ensures scalability for future innovations, such as AI-driven payments and blockchain-based transactions. As PayPal World grows, it could redefine how Indian businesses and consumers engage with the global economy.

Conclusion: Embrace the Future of Global Payments

PayPal Partners UPI to create a seamless, inclusive global payment ecosystem through PayPal World. For Indian entrepreneurs and consumers, this means lower costs, easier access to international markets, and a chance to thrive in the digital economy. Startup INDIAX encourages you to share how PayPal World could transform your business drop a comment, share this article, or dive into more startup stories on our platform!

FAQs

What is PayPal World, and how does it work?
PayPal World connects digital wallets like UPI, Venmo, and Mercado Pago, enabling seamless cross-border payments using local payment systems.

Why is UPI integration important for Indian users?
UPI integration lets 500 million Indian users shop globally or send money abroad using familiar UPI apps, reducing fees and complexity.

When will PayPal World be available?
PayPal World launches in fall 2025, starting with PayPal and Venmo, followed by UPI and other partners.

How does PayPal World benefit Indian startups?
Indian startups can accept global payments via UPI and other wallets, simplifying international sales without complex setups.

Which payment systems are part of PayPal World?
Partners include UPI (NPCI International), Mercado Pago, Tenpay Global, and Venmo, with more to be added.

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Perplexity CEO Says AI Browser Set to Erase These Top Office Roles
NewsAI & DeepTech

Perplexity CEO Says AI Browser Set to Erase These Top Office Roles

by Aalam Rohile
3 min read

Perplexity CEO Aravind Srinivas is making waves by claiming that his company’s AI browser is poised to erase top office roles like recruiters and executive assistants from nearly every modern organization. Drawing on his expertise in advanced AI, Srinivas predicts a transformation in the way companies manage administrative and recruitment tasks. In this in-depth Startup INDIAX feature, you’ll discover what makes Perplexity’s AI browser so disruptive, why these office roles face imminent automation, and what this means for startups, founders, and professionals aiming to thrive in India’s digital economy.

What Did Perplexity CEO Announce About AI and Office Jobs?

Aravind Srinivas, CEO of Perplexity, asserts that two pivotal white-collar jobs—recruiters and executive assistants—are about to be radically transformed, or even fully automated, by Perplexity’s AI browser, Comet. He foresees that tasks which traditionally required human oversight will soon be managed by a single powerful AI assistant.

“A recruiter’s work worth one week is just one prompt—sourcing, follow-ups, spreadsheets, syncs, briefs—many of these can be automated,” Srinivas emphasizes in recent interviews.

How Does the Perplexity AI Browser Work?

Perplexity’s Comet is billed as an AI-powered browser designed to do much more than search the web. Its capabilities include:

  • Reading and summarizing content from web pages in real time
  • Automating candidate sourcing, outreach, and follow-ups
  • Managing company communications and scheduling tasks
  • Integrating deeply with tools like Gmail, Google Sheets, LinkedIn, and calendars
  • Handling repetitive workflows using advanced reasoning and natural language prompts

Initially available by invitation for premium users, Comet is expected to roll out broadly as its feature set matures.

Which Top Office Roles Are Facing Automation?

3.1 Why Recruiter Jobs Could Disappear First

Recruitment is filled with repetitive, process-driven tasks—scanning job boards, messaging candidates, tracking pipelines, and scheduling interviews. Comet can now:

  • Find and rank suitable candidates
  • Send personalized outreach at scale
  • Sync and update all recruitment data automatically
  • Handle feedback collection and interview bookings

These features have the potential to automate large portions of recruiter workloads, particularly in fast-growing startups and digital enterprises.

3.2 Can Executive Assistants Survive AI Adoption?

Executive assistants traditionally handle tasks like scheduling meetings, resolving calendar conflicts, organizing reminders, preparing briefings, and managing inboxes. Comet automates these duties by:

  • Booking meetings across busy schedules and resolving overlaps
  • Sending reminders and follow-ups without manual prompts
  • Creating detailed, AI-prepared briefing notes for executives
  • Handling document search and sharing across teams

With these abilities, Comet positions itself as a digital assistant capable of replacing much of today’s human admin work.

How Fast Will This Shift Impact Companies?

Srinivas believes AI browser automation is just six to twelve months away from becoming mainstream in organizations of every size. As AI agents become more intuitive and integrated, both startups and established firms are expected to embrace these solutions for cost-savings and improved efficiency.

What Are Experts Saying About the Future of White-Collar Work?

Industry leaders echo Srinivas’s predictions:

  • Dario Amodei (Anthropic CEO): Up to half of entry-level white-collar roles may be automated by AI in the next five years.
  • Jim Farley (Ford CEO): Predicts half of all U.S. office jobs could disappear to automation.
  • Marc Benioff (Salesforce CEO): Sees AI as an augmentation tool, urging a shift to creative and strategic human roles.

This ongoing debate fuels urgent discussions about reskilling, digital readiness, and smarter organizational structures across Indian corporates and startups.

How Should Professionals Respond to AI-Led Disruption?

Key strategies for staying relevant:

  • Upskill in AI and Automation: Understanding and leveraging AI becomes non-negotiable.
  • Focus on Strategic, Creative, and Interpersonal Skills: These remain less vulnerable to automation.
  • Adopt Early: Companies and founders who embrace AI tools like Comet may gain “massive” competitive advantages.
  • Follow Industry News: Stay updated with insights from authoritative platforms like Startup INDIAX.

Real-World Impact: Early AI Adoption in Recruitment & Admin

  • Large Enterprises are piloting AI-driven recruitment, reducing manual workload for human recruiters by 40–60%.
  • Tech Startups are replacing junior admin and hiring coordinators with AI, enabling leaner teams.
  • Indian SMEs using early versions of Comet reported faster response times and fewer scheduling delays in sales and executive management.

What Makes Perplexity’s Approach Stand Out?

  • Transparent Source Citation: Perplexity’s browser cites its sources, building credibility and trust.
  • Deep Integration: Comet plugs directly into business software—not just offering Q&A, but actually handling workflows.
  • Influential Backing: Supported by big names such as Nvidia, Jeff Bezos, and Accel, Perplexity is positioned to scale and lead AI-driven disruption.
  • Real ROI Focus: The company’s mission is to create tangible business outcomes—saving users time, money, and manual effort.

Conclusion: Preparing for the AI-Driven Office

AI browsers like Perplexity’s Comet are on the verge of automating core office roles across industries. For Indian startups, entrepreneurs, and digital professionals, this is the call to upskill, rethink traditional job functions, and stay agile in harnessing new technology. Keep an eye on Startup INDIAX for stories, trends, and tips that will help you navigate the future of work—today.

What’s your take—could your role be next? Share your views, join the discussion, and explore more insights on Startup INDIAX as the digital workplace evolves!

FAQ

Q1: Which jobs will Perplexity’s AI browser impact first?
Recruiters and executive assistants are the most likely to be automated first, according to Aravind Srinivas.

Q2: How soon will automation of these office roles become common?
Within six to twelve months, as smarter AI agents are rolled out.

Q3: Is Comet AI browser publicly available?
Currently, it’s invite-only for premium users, with wider release planned.

Q4: Does AI threaten every white-collar job?
No. Roles requiring creativity, judgment, and relationship-building will remain important. Repetitive admin and recruiting work are most at risk.

Q5: How can professionals adapt to AI in the workplace?
By proactively learning about AI tools, focusing on strategic tasks, and staying current through resources like Startup INDIAX.

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Rebel Foods Reshuffle
StartupNews

Rebel Foods Reshuffle: 5 Powerful Changes After Ankush Grover Becomes Global CEO

by Ismail Patel
3 min read

Rebel Foods Reshuffle marks a pivotal moment for the cloud kitchen unicorn as cofounder Ankush Grover steps into the role of global CEO, replacing Jaydeep Barman, who transitions to chairman. This leadership shake-up signals Rebel Foods’ bold ambitions for global expansion and IPO readiness. In this article, Startup INDIAX explores Grover’s journey, the strategic implications of the reshuffle, and how Rebel Foods is navigating challenges like the food delivery slowdown. Readers will learn why this move matters for Indian startups and what’s next for Rebel’s innovative brands like Behrouz Biryani and Wendy’s.

What Is the Rebel Foods Reshuffle All About?

On July 18, 2025, Rebel Foods, the Mumbai-based cloud kitchen giant, announced a major leadership transition, elevating cofounder Ankush Grover to global CEO. This Rebel Foods Reshuffle sees outgoing CEO Jaydeep Barman stepping into the role of chairman and group CEO, a move that has sparked buzz across India’s startup ecosystem. With brands like Faasos, Behrouz Biryani, and Ovenstory Pizza under its belt, Rebel Foods operates over 350 kitchens across 70 cities, serving 2.5 lakh orders daily. The reshuffle comes as the company gears up for a potential IPO by 2026 and expands its global footprint.

Who Is Ankush Grover, the New Global CEO?

Ankush Grover, an alumnus of NIT Jamshedpur and IIT Bombay, joined Rebel Foods in 2012 and has been instrumental in its growth. Rising from a key team member to India CEO in 2023, Grover’s expertise spans business strategy, marketing, and operations. His passion for food and technology has driven Rebel’s innovative approach, notably its 15-minute delivery service, QuickiES. As Jaydeep Barman noted in a LinkedIn post, Grover’s “uncanny ability to spot great food” and execution prowess make him the ideal leader for Rebel’s next phase.

Why Did Rebel Foods Choose Grover as CEO?

The decision to appoint Grover stems from his proven track record. Having scaled Rebel’s India and MENA operations, he’s credited with expanding Wendy’s to 200 outlets in just 38 months. Barman praised Grover’s capital efficiency and customer focus, stating, “He’s an execution machine.” With core functions like technology, finance, and marketing now reporting to Grover, the reshuffle signals trust in his ability to drive operational excellence and global brand-building. This move aligns with Rebel’s vision to become a global leader, not just India’s answer to Uber or Airbnb.

How Will the Leadership Change Impact Rebel Foods?

The Rebel Foods Reshuffle is more than a title swap; it’s a strategic pivot as the company eyes a public listing and international growth. Grover’s appointment reflects a focus on execution and scalability, critical for a cloud kitchen unicorn navigating a competitive foodtech landscape.

What Does Jaydeep Barman’s Transition to Chairman Mean?

Jaydeep Barman, who led Rebel Foods as CEO for 13 years, will now serve as chairman, focusing on strategic oversight. In his LinkedIn post, Barman shared, “I’ve decided it should be Ankush, because he’s an order of magnitude better at things that matter most for Rebel’s next decade.” This transition allows Barman to act as a “trusted sounding board” while Grover handles day-to-day operations. The shift ensures continuity while empowering Grover to execute Rebel’s ambitious plans.

How Will Grover’s Leadership Shape Rebel’s Global Expansion?

Grover’s leadership comes at a time when Rebel Foods is doubling down on international markets. The company already operates 15 kitchens in Dubai and a dozen in the UK, with plans to scale Wendy’s to 400 outlets in India by 2028, backed by a $25 million investment. Grover’s focus on technology-driven quality control, like CCTV monitoring and temperature checks, will be crucial for maintaining consistency across global markets. His experience in MENA and partnerships with brands like Wendy’s positions Rebel for success abroad.

What Are Rebel Foods’ Plans for Growth?

Rebel Foods is not slowing down. With a valuation of $1.4 billion and $587 million raised from investors like Temasek and Qatar Investment Authority, the company is poised for aggressive expansion.

How Is Rebel Foods Preparing for Its IPO?

Reports surfaced in October 2024 that Rebel Foods is eyeing an IPO between January and April 2026. The Rebel Foods Reshuffle strengthens its leadership to streamline operations and boost financial health. In FY24, Rebel reduced losses by 42% to INR 378.2 crore while growing revenue by 19% to INR 1,420.2 crore. Grover’s data-driven approach and focus on same-kitchen sales growth (20% YoY) signal a push for profitability, a key factor for IPO success.

Why Is QuickiES a Game-Changer for Rebel Foods?

Launched in February 2025, QuickiES, Rebel’s 15-minute delivery service, is a bold bet on quick commerce. Grover told The Economic Times, “15 minutes is the next norm.” By leveraging its EatSure platform, Rebel aims to compete with Zomato, Swiggy, and Zepto in the ultra-fast delivery space. QuickiES, currently piloted in Mumbai, enhances supply efficiency and customer satisfaction, positioning Rebel as a leader in foodtech innovation.

What Challenges Does Rebel Foods Face Post-Reshuffle?

Despite its growth, Rebel Foods faces hurdles in a dynamic market. The Rebel Foods Reshuffle aims to address these challenges, but success is not guaranteed.

Can Rebel Foods Overcome the Food Delivery Slowdown?

Grover noted a slowdown in urban food consumption in late 2024, with growth tapering due to rising rentals and reduced consumer spending. However, festive occasions like Ramadan and Holi have sparked an uptick. Rebel’s focus on Tier 2 and 3 cities, where digital penetration is rising, offers growth potential. With 120 cities targeted in two years, Grover’s strategy hinges on diversifying markets and maintaining quality.

Conclusion: Join the Conversation on Startup INDIAX

The Rebel Foods Reshuffle underscores the startup’s bold vision to redefine foodtech globally. Ankush Grover’s rise to global CEO signals a new era of execution and innovation, while Jaydeep Barman’s transition ensures strategic continuity. As Rebel Foods prepares for its IPO and scales QuickiES, it’s a story every entrepreneur should watch. Share your thoughts in the comments, explore more startup stories on Startup INDIAX, or join our newsletter for the latest insights!

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Startup Policy Forum
Government Schemes

Startup Policy Forum: 7 Powerful Ways CNPC Boosts Startup IPOs

by Ismail Patel
3 min read

Startup Policy Forum has launched the Centre for New-Age Public Companies (CNPC), a game-changing initiative to support Indian startups navigating the complex journey of initial public offerings (IPOs). With over 40 startups, valued at $90 billion, preparing to go public, CNPC offers regulatory advocacy, compliance training, peer learning, and tailored research to ensure IPO success. Led by Shweta Rajpal Kohli, this founder-driven platform bridges startups, regulators, and investors. Published by Startup INDIAX, this article outlines seven powerful ways CNPC empowers startups, why IPOs are booming, and how founders can prepare for public markets.

What Is the Startup Policy Forum’s CNPC?

The Startup Policy Forum (SPF), a coalition of over 50 leading Indian startups, launched the Centre for New-Age Public Companies (CNPC) on July 17, 2025, to guide tech-driven companies through the IPO process. Announced at a Mumbai meeting with SEBI Chairman Tuhin Kanta Pandey and 20 startup founders, CNPC addresses regulatory, governance, and market-readiness challenges. With members like Swiggy, Razorpay, and Meesho, SPF’s CNPC is a founder-led hub to strengthen India’s startup ecosystem.

Why it matters: As India’s capital markets thrive, CNPC equips startups to transition from private to public entities, fostering trust and resilience.

Why Are Indian Startups Eyeing IPOs?

India’s capital markets are booming, with tech startups leading the charge. According to SPF, nearly 40 startups, collectively valued at over $90 billion, are poised to go public in the coming years. Companies like Groww, PhysicsWallah, and Bluestone are capitalizing on favorable regulations and investor appetite. The trend of “reverse flipping”—startups re-domiciling to India—further fuels domestic listings.

For instance, Swiggy’s recent IPO success highlights the potential for tech firms to thrive locally. Ashish Chauhan, MD & CEO of NSE, states, “The emergence of new-age companies in public markets is a significant evolution, fostering trust among investors.” This shift underscores India’s maturing startup ecosystem, making IPOs a strategic move for growth.

How Does CNPC Empower IPO-Bound Startups?

CNPC operates across four pillars—advocacy, capacity building, community engagement, and research—delivering seven powerful benefits for startups:

1. Streamlining Regulatory Navigation

CNPC collaborates with SEBI and policymakers to simplify regulatory frameworks for tech-driven startups. This includes addressing compliance complexities and advocating for startup-friendly policies. For example, Zetwerk, an SPF member, benefits from CNPC’s dialogues to streamline IPO filings.

2. Building Compliance Expertise

Through workshops and masterclasses, CNPC trains startups on corporate governance, investor relations, and financial reporting. These programs help founders like Ritesh Agarwal of OYO meet SEBI’s stringent requirements, ensuring readiness for public scrutiny.

3. Fostering Peer-to-Peer Learning

CNPC creates a community for founders and CXOs to share IPO experiences. Leaders from Swiggy, CRED, and Practo, who attended the CNPC launch, emphasize the value of learning from peers who’ve navigated successful IPOs.

4. Providing Tailored Research Tools

CNPC offers toolkits, policy briefs, and governance guides customized for new-age companies. These resources help startups like Bluestone address post-listing challenges, such as investor expectations and market volatility.

5. Supporting Reverse Flipping

CNPC aids startups re-domiciling to India, a critical step for domestic IPOs. Pine Labs, for instance, is navigating this process with CNPC’s guidance, addressing legal and tax complexities.

6. Enhancing Investor Confidence

By promoting transparency and governance, CNPC builds trust among retail and institutional investors. This is crucial for startups like Meesho, aiming to attract long-term investment in volatile markets.

7. Promoting ESG Best Practices

CNPC educates startups on Environmental, Social, and Governance (ESG) standards, increasingly vital for public companies. Workshops help firms like Ather Energy align with global ESG expectations, boosting investor appeal.

Key insight: CNPC’s multifaceted approach ensures startups are IPO-ready and equipped to thrive as public companies, strengthening India’s capital markets.

Who Leads CNPC and Its Impact?

Shweta Rajpal Kohli, President & CEO of SPF, spearheads CNPC with over 25 years of public policy experience from Peak XV Partners and Uber India. The launch event included founders like Ritesh Agarwal (OYO), Shashank Kumar (Razorpay), and Rohit Kapoor (Swiggy). SPF’s membership spans listed firms like ixigo and Ather Energy, and IPO-bound startups like Groww and Curefoods.

Why it matters: CNPC’s founder-led model ensures it addresses real-world challenges, making it a catalyst for India’s IPO wave.

What Challenges Do Startups Face in IPOs?

Startups face significant hurdles when going public:

  • Regulatory Complexity: SEBI’s requirements can overwhelm tech firms with unique business models.
  • Governance Scrutiny: Public companies face intense transparency demands.
  • Market Volatility: Fluctuating markets challenge investor relations.
  • Reverse Flipping: Re-domiciling involves legal and tax hurdles.

For example, Startup INDIAX has reported on Lenskart’s reverse flipping challenges, highlighting the need for CNPC’s support. CNPC’s resources and advocacy aim to mitigate these obstacles.

How Can Startups Leverage CNPC for IPO Success?

To maximize CNPC’s benefits, startups should:

  1. Engage in Advocacy Programs: Collaborate with SEBI via CNPC to understand regulations.
  2. Attend Training Sessions: Join CNPC’s workshops on governance and compliance.
  3. Participate in Peer Networks: Learn from successful IPOs through CNPC’s community.
  4. Utilize Research Tools: Implement CNPC’s guides for market readiness.
  5. Seek Reverse Flipping Support: Use CNPC’s expertise to navigate re-domiciliation.

Expert tip: Shweta Rajpal Kohli advises, “Startups must prioritize governance early to build investor trust and ensure long-term success.”

Conclusion: Join the IPO Wave with Startup INDIAX

The Startup Policy Forum’s CNPC is revolutionizing how Indian startups approach IPOs, offering unparalleled support for regulatory navigation, compliance, and investor relations. As India’s startup ecosystem matures, CNPC positions founders for global success. Startup INDIAX invites you to explore more startup stories, share your thoughts in the comments, or connect with us to stay updated on India’s IPO boom.

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Malika Sadani’s Journey: From Mom to Rs 500 Crore Skincare Brand
Women EntrepreneursStartup Stories

Malika Sadani’s Journey: From Mom to Rs 500 Crore Skincare Brand

by Aalam Rohile
3 min read

Summary

Malika Sadani’s Journey: From Mom to Rs 500 Crore Skincare Brand is a remarkable story of identifying a mother’s need and transforming it into a household name—The Moms Company. Struggling to find safe skincare for her daughter, Malika left a career in finance to build a brand centered on natural, toxin-free products for Indian families. Her relentless focus on quality and transparency propelled the company from its 2016 founding to Rs 150 crore revenue and 1,500+ outlets in just five years. Acquired for Rs 500 crore by The Good Glamm Group in 2021, Malika’s entrepreneurial path exemplifies what’s possible in India’s dynamic D2C sector. This in-depth Startup INDIAX feature reveals how her personal mission became industry-shaping business success.

Who is Malika Sadani and What Sparked Her Entrepreneurial Vision?

Malika Sadani’s entrepreneurial spark originated from her role as a mother. After desperately searching for toxin-free skincare for her daughter but finding none in India, Malika realized a massive unmet need in baby and maternity care. Her experience mirrored the concerns of countless parents, leading her to explore solutions that combined safety, transparency, and efficacy.

How Did The Moms Company Start and What Was the Initial Challenge?

What Motivated Malika to Leave Finance for Startups?

Malika Sadani began her career as a banker, but her priorities shifted with motherhood. Seeing her daughter’s skin struggles firsthand gave Malika the courage to leave her comfortable finance job and commit to solving a problem affecting millions of moms nationwide.

How Did Market Research Shape Her Brand?

Through extensive surveys and direct conversations with over 200 mothers, Malika validated a demand for high-quality, toxin-free products. This research laid the foundation for The Moms Company’s launch under Amishi Consumer Technologies Pvt Ltd. in 2016.

What Key Milestones Defined The Moms Company’s Rise?

How Did the Brand Achieve Rapid Retail Growth?

  • Launched in 2017 with a small line of natural, safe products for moms and babies
  • Opened 100 retail stores by 2018, quickly scaling presence across India
  • Strategic expansion to Tier 2/Tier 3 cities, blending online and offline retail channels

How Did Revenue Accelerate Leading Up to Acquisition?

  • Annual turnover leapt from Rs 2 lakh to Rs 24 lakh within the first year
  • Hit Rs 7.6 crore in revenue by 2018
  • By 2021, The Moms Company reached 1,500+ outlets and Rs 150 crore revenue, making it a top D2C brand in the country

What Role Did Investment Play in Scaling The Moms Company?

A crucial $1 million investment enabled Malika and her team to expand production, strengthen marketing, and reach new markets. This early infusion of capital was pivotal in building brand visibility and scaling distribution networks, helping the company outpace competitors and rapidly grow.

Why Did The Good Glamm Group Acquire The Moms Company?

The Good Glamm Group completes 100% acquisition of The Moms Co

In 2021, The Good Glamm Group acquired a majority stake in The Moms Company for Rs 500 crore. The acquisition gave The Moms Company access to enhanced R&D, marketing muscle, and broader distribution, fueling its next phase of growth while preserving Malika’s vision and leadership. This deal signaled the maturing of India’s beauty and wellness D2C space and spotlighted The Moms Company as a market-defining force.

What Impact Has Malika Sadani Made on India’s Beauty Ecosystem?

Malika’s journey transformed the Indian personal care landscape by:

  • Establishing trusted, toxin-free standards for mothers and babies
  • Proving the commercial power of authenticity and consumer empathy
  • Inspiring a new generation of “mompreneurs” and founders to tackle real-world pain points

What Lessons Can Entrepreneurs Take from Malika Sadani’s Journey?

  • Personal pain points can be the seed for breakthrough businesses
  • Deep customer research is key to product-market fit
  • Courage to leave comfort zones often leads to transformative impact
  • Investment and scalability go hand-in-hand for lasting success
  • Staying true to brand values fosters loyalty and long-term growth

Conclusion: Inspiration for India’s Startup Community

Malika Sadani’s journey from a dedicated mom to a pioneering entrepreneur is proof that innovation can start at home and scale to phenomenal heights. Her emphasis on consumer trust, product quality, and mission-driven leadership remains a blueprint for Indian founders and digital professionals. For more such stories and insights into India’s vibrant startup scene, keep following Startup INDIAX.

FAQs: Malika Sadani & The Moms Company

Q1: Who is Malika Sadani?
Malika Sadani is the founder and CEO of The Moms Company, a leading Indian brand for toxin-free baby and maternity skincare.

Q2: Why did she start The Moms Company?
She wanted safe, natural skincare for her daughter and recognized a gap in the Indian market.

Q3: When was The Moms Company founded?
The business was launched in 2016.

Q4: How big was The Moms Company before its acquisition?
By 2021, The Moms Company had 1,500+ retail points and achieved Rs 150 crore in annual revenue.

Q5: Who acquired The Moms Company and at what valuation?
The Good Glamm Group acquired a majority stake for Rs 500 crore in 2021.

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Tata Electronics partners Bosch
NewsDigital

Tata Electronics Partners Bosch: Big Win or Missed Opportunity for Indian Semiconductor Manufacturing?

by Ismail Patel
3 min read

Tata Electronics partners Bosch to revolutionize India’s semiconductor and electronics manufacturing landscape through a landmark Memorandum of Understanding (MoU). This collaboration, focusing on chip packaging, manufacturing, and vehicle electronics, leverages Tata’s upcoming facilities in Assam and Gujarat to strengthen India’s position in the global tech supply chain. With insights from industry leaders and data-driven analysis, this article explores how this partnership fuels India’s semiconductor ambitions, creates jobs, and enhances automotive electronics innovation. Published by Startup INDIAX, this piece offers entrepreneurs and tech enthusiasts a deep dive into why this alliance matters for India’s tech future.

Why Is the Tata-Bosch Partnership a Game-Changer for India?

On July 17, 2025, Tata Electronics partners Bosch in a strategic MoU to bolster India’s semiconductor and electronics manufacturing capabilities. Signed by Dr. Randhir Thakur, CEO of Tata Electronics, and Dirk Kress, Executive Vice President of Semiconductor Operations at Robert Bosch GmbH, this agreement marks a pivotal step toward establishing India as a global semiconductor hub.

What does this mean for Indian startups and entrepreneurs? This partnership not only enhances local manufacturing but also opens doors for innovation in automotive electronics and supply chain resilience, critical for tech-driven businesses.

What Does the MoU Entail?

The MoU outlines collaboration in two key areas:

  • Chip Packaging and Manufacturing: Tata Electronics’ facilities in Assam (assembly and testing) and Gujarat (semiconductor foundry) will work with Bosch to produce advanced chips.
  • Vehicle Electronics: The partnership explores Electronic Manufacturing Services (EMS) for automotive electronics, addressing the growing demand for smart vehicle technologies.

Dr. Randhir Thakur emphasized, “This partnership is well-aligned with our commitment to help create a holistic semiconductor and electronics ecosystem in India.” This move positions India to compete with global leaders like Taiwan and South Korea.

How Will This Impact India’s Semiconductor Ecosystem?

India’s semiconductor market is projected to reach $110 billion by 2030, driven by demand in AI, automotive, and wireless communication. The Tata-Bosch collaboration strengthens this ecosystem by:

  • Creating Jobs: Tata’s facilities in Assam and Gujarat are expected to generate over 47,000 direct and indirect jobs.
  • Building Supply Chains: Partnering with Bosch ensures a reliable supply chain for critical tech products.
  • Fostering Innovation: Exploring new materials and device architectures beyond silicon-based tech.

Startup INDIAX Insight: For Indian startups, this means access to locally produced chips, reducing dependency on imports and fostering innovation in IoT, AI, and electric vehicles.

What Are Tata Electronics’ Ambitious Plans in Assam and Gujarat?

Tata Electronics is spearheading India’s semiconductor revolution with two state-of-the-art facilities, supported by strategic partnerships like Bosch.

Why Assam for Assembly and Testing?

The Jagiroad facility in Assam, with an investment of ₹27,000 crore, focuses on semiconductor assembly and testing. Its strategic advantages include:

  • Sustainability: Access to abundant water and green power, aligning with Tata’s eco-friendly goals.
  • Talent Pool: Proximity to Northeast India’s technical workforce ensures a skilled labor supply.
  • Global Reach: The facility will ship chips directly to global OEMs, boosting India’s export potential.

Scheduled to be operational by mid-2025, this plant will use advanced packaging technologies like Wire Bond, Flip Chip, and Integrated Systems Packaging (ISP).

What’s Happening in Gujarat’s Semiconductor Foundry?

In Dholera, Gujarat, Tata Electronics is building India’s first AI-enabled semiconductor fab in partnership with Taiwan’s Powerchip Semiconductor Manufacturing Corporation (PSMC). With a ₹91,000 crore investment, this facility will:

  • Produce up to 50,000 wafers monthly, targeting applications in AI, automotive, and high-performance computing.
  • Incorporate AI-driven automation for industry-best efficiency.
  • Create over 20,000 jobs, contributing to Tata’s multi-fab vision of 100,000 jobs in Dholera.

Expert Opinion: N Chandrasekaran, Chairman of Tata Sons, stated, “This collaboration is a key milestone, paving the way for innovation and strengthening the global semiconductor supply chain.”

How Does Bosch Strengthen India’s Automotive Electronics Sector?

Bosch, a global leader in automotive technology, brings unparalleled expertise to this partnership, particularly in vehicle electronics.

Why Are Automotive Electronics Critical?

The global demand for advanced automotive electronics is surging, driven by electric vehicles (EVs), autonomous driving, and connected cars. Bosch recognizes this trend, with Dirk Kress noting, “The increasing demand for advanced automotive electronics is shaping the future of mobility.”

This partnership will:

  • Develop microcontrollers (MCUs) and systems-on-chip (SoCs) for smart vehicles.
  • Enhance supply chain resilience for automotive components.
  • Support India’s growing EV market, projected to reach 10 million annual sales by 2030.

Real-Life Example: Tata Motors, a Tata Group company, is a potential customer for these chips, integrating them into its electric vehicle lineup like the Nexon EV, enhancing performance and connectivity.

What Challenges Does India Face in Semiconductor Manufacturing?

Despite the promise of the Tata-Bosch partnership, India’s semiconductor journey faces hurdles.

Can India Overcome the Global Chip Shortage?

The global chip shortage, which disrupted industries from 2020 to 2023, highlighted the need for local manufacturing. Challenges include:

  • High Capital Costs: Semiconductor fabs require billions in investment, with Tata’s Gujarat facility alone costing $11 billion.
  • Skilled Workforce: India needs to train thousands of engineers in advanced chipmaking.
  • Global Competition: Competing with established players like TSMC and Samsung requires cutting-edge technology and scale.

Startup INDIAX Insight: Startups can seize opportunities by partnering with Tata and Bosch for ancillary services, such as chip design or testing, to bridge these gaps.

How Does This Partnership Align with India’s Tech Ambitions?

The Tata-Bosch MoU aligns with India’s “Make in India, For the World” vision, aiming for self-reliance in high-tech manufacturing.

What Role Does Government Policy Play?

The Indian government’s Semiconductor Mission and policies have been instrumental, offering:

  • Subsidies for fab construction, covering up to 50% of project costs.
  • Support for R&D and skill development.
  • Incentives for foreign investors like Bosch and PSMC.

This partnership builds on Tata’s earlier collaborations with Bharat Electronics and PSMC, signaling India’s growing credibility in the global semiconductor market.

Conclusion: Join the Conversation with Startup INDIAX

The Tata Electronics partners Bosch MoU is a bold step toward making India a semiconductor powerhouse. By combining Tata’s manufacturing prowess with Bosch’s automotive expertise, this collaboration promises to reshape India’s tech landscape, create jobs, and drive innovation. For entrepreneurs and startups, this opens opportunities to innovate in AI, EVs, and IoT.

What do you think about India’s semiconductor ambitions? Share your thoughts in the comments, explore more startup stories on Startup INDIAX, and join our community of innovators shaping India’s tech future!

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Perplexity Pro is Free for Airtel Users How to Claim Your One-Year Subscription
AI & DeepTechNews

Perplexity Pro is Free for Airtel Users: How to Claim Your One-Year Subscription

by Aalam Rohile
3 min read

Summary

Perplexity Pro is free for Airtel users, offering a golden opportunity to access a premium AI-powered search engine worth ₹17,000 annually at no cost. This groundbreaking partnership between Bharti Airtel and Perplexity brings advanced AI tools to 360 million Airtel customers, including mobile, broadband, and DTH users. In this article, Startup INDIAX explores how to claim your free one-year subscription, its benefits for entrepreneurs and startups, and why this collaboration is a milestone for India’s digital landscape. Learn how to leverage Perplexity Pro’s features to boost productivity, research, and innovation.

Table of Contents

 What is Perplexity Pro and Why Should Airtel Users Care?

Perplexity Pro is an AI-powered search and answer engine that delivers real-time, conversational, and well-researched responses, unlike traditional search engines that list web links. It uses advanced AI models like GPT-4.1, Claude 4.0 Sonnet, and Gemini 2.5 Pro to provide accurate answers, making it a powerful tool for entrepreneurs, professionals, and students.

Why it matters: With a regular price tag of ₹17,000 per year, Perplexity Pro is free for Airtel users for 12 months, unlocking premium features like 300 daily Pro searches, file uploads, image generation, and access to Perplexity Labs. This offer, available until January 17, 2026, is a game-changer for Airtel’s 360 million customers.

What Makes Perplexity Pro Unique?

Unlike ChatGPT or Google’s Gemini, Perplexity Pro combines AI with real-time web data to deliver concise, sourced answers. For example, a startup founder researching market trends can get a summarized report with citations in seconds. Its ability to switch between AI models and handle complex queries makes it ideal for professionals needing quick, reliable insights. Startup INDIAX recognizes this as a pivotal tool for India’s growing startup ecosystem.

How Can Airtel Users Claim Their Free Perplexity Pro Subscription?

Claiming your free Perplexity Pro subscription is straightforward and requires no payment details, ensuring a hassle-free process. Here’s how Airtel users can activate this offer through the Airtel Thanks app.

Step-by-Step Guide to Activate Your Subscription

      1. Download or Update the Airtel Thanks App: Ensure you have the latest version from the Google Play Store or App Store.
      2. Log In: Use your Airtel mobile, broadband, or DTH account credentials.
      3. Navigate to Rewards: Open the app, tap the hamburger menu, and go to “Rewards & OTTs” or “Subscriptions.”
      4. Find the Offer: Look for the banner “Get 12 months of Perplexity Pro worth Rs 17,000 FREE” under “Collect Rewards.”
      5. Claim the Subscription: Tap “Claim Now,” then “Proceed.” Sign in or create a Perplexity account using your email, Google, or Apple ID.
      6. Activate and Use: Once verified, your Pro subscription activates instantly, usable on the Perplexity app or website, even without an Airtel connection.

    Pro Tip: If the offer doesn’t appear, update the app or contact Airtel support. The subscription auto-expires after 12 months without auto-renewal.

    Who is Eligible for This Offer?

    All Airtel customers—prepaid, postpaid, broadband, and DTH—are eligible, with no minimum plan required. Whether you’re a student in Delhi or a startup founder in Bengaluru, you can claim this offer by January 17, 2026, as long as you have an active Airtel connection.

    What Benefits Does Perplexity Pro Offer Airtel Users?

    Perplexity Pro’s premium features are designed to empower users with advanced AI capabilities. Here’s how they benefit Airtel users:

        • 300 Daily Pro Searches: Conduct in-depth research with up to 300 AI-powered searches daily, perfect for entrepreneurs analyzing competitors or market trends.
        • Access to Advanced AI Models: Switch between models like GPT-4.1, Claude, and Perplexity’s in-house Sonar for tailored responses.
        • File Uploads and Analysis: Upload PDFs, CSVs, or images for summarization and insights, ideal for startups reviewing contracts or data.
        • Image Generation: Create visuals for presentations or marketing using AI-powered tools like DALL-E.
        • Perplexity Labs: Experiment with tools to build dashboards, web apps, or reports, enhancing innovation for startups.

      How Does Perplexity Pro Boost Productivity for Entrepreneurs?

      For entrepreneurs, time is money. Perplexity Pro saves hours by delivering instant, sourced answers. For instance, Rakesh, a tech enthusiast with an Airtel AirFiber connection, used Perplexity Pro to research AI trends for his startup pitch, cutting his research time from days to hours. Gopal Vittal, Vice Chairman & Managing Director of Bharti Airtel, said, “This collaboration brings a powerful, real-time knowledge tool to millions at no extra cost, helping customers navigate digital trends with ease.”

      Can Perplexity Pro Help Indian Startups Stay Competitive?

      India’s startup ecosystem is booming, with over 100,000 startups as of 2025. Perplexity Pro’s deep research capabilities can help founders stay ahead by analyzing global trends, generating reports, or even creating marketing visuals. Aravind Srinivas, CEO of Perplexity, noted, “This partnership makes professional-grade AI accessible to students, professionals, and households in India.” Startup INDIAX believes this tool can level the playing field for Indian startups competing globally.

      Why is Airtel’s Partnership with Perplexity a Game-Changer?

      This collaboration marks Perplexity’s first tie-up with an Indian telecom provider, setting a new benchmark for AI accessibility. Unlike traditional telecom perks like streaming subscriptions, Airtel’s offer focuses on productivity and innovation. With 360 million users, Airtel is democratizing AI, potentially slowing subscriber churn against competitors like Jio. Startup INDIAX sees this as a strategic move to empower India’s digital economy, aligning with the nation’s push toward AI adoption.

      How to Maximize Your Perplexity Pro Subscription

      To get the most out of your free subscription:

          • Use for Research: Query market trends, competitor strategies, or industry reports for data-driven decisions.
          • Leverage File Analysis: Upload business documents for quick summaries or insights.
          • Experiment with Labs: Build prototypes or dashboards for your startup’s next big idea.
          • Stay Updated: Follow Perplexity’s updates for new features, like its IPL page for cricket fans. Integrate
          • Integrate with Workflows: Use Perplexity Pro alongside tools like Google Workspace for seamless productivity.

        Conclusion: Don’t Miss This Opportunity

        Perplexity Pro is free for Airtel users, and this limited-time offer is a must-grab for entrepreneurs, students, and professionals. By claiming your free one-year subscription, you gain access to cutting-edge AI tools that can transform how you research, create, and compete. Visit the Airtel Thanks app today to activate your subscription, and share your experience with Startup INDIAX in the comments below. Explore more startup stories and tech insights on our platform to stay ahead in India’s dynamic digital landscape.

        FAQs

        What is Perplexity Pro, and how is it different from the free version?
        Perplexity Pro offers 300 daily Pro searches, access to advanced AI models (e.g., GPT-4.1, Claude), file uploads, image generation, and Perplexity Labs, unlike the free version’s limited features.

        How long is the Airtel Perplexity Pro offer valid?
        The offer can be claimed until January 17, 2026, and the subscription remains active for 12 months from activation.

        Do I need an Airtel mobile plan to claim Perplexity Pro?
        No, the offer is available to all Airtel customers, including prepaid, postpaid, broadband, and DTH users.

        Will my Perplexity Pro subscription auto-renew after a year?
        No, the subscription auto-expires after 12 months without requiring payment details or auto-renewal.

        Can I use Perplexity Pro without an Airtel connection?
        Yes, once activated, you can use Perplexity Pro on any device or network via the app or website.

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        Zuppa Raises $1.5 Million
        Investor DirectoryAI & DeepTech

        Chennai-Based Drone Intelligence Startup Zuppa Raises $1.5 Million: 5 Big Reasons this Matters

        by Ismail Patel
        3 min read

        Zuppa raises $1.5 million to revolutionize India’s drone industry with cyber-secure, AI-powered solutions. As a Chennai-based startup, Zuppa Geo Navigation Technologies develops indigenous drones like the Ajeet Mini and NavGati autopilot system, addressing critical defence and commercial needs. Published by Startup INDIAX, this article explores how Zuppa’s funding fuels innovation, strengthens national security, and inspires India’s deep-tech ecosystem. Readers will learn why this investment matters, how Zuppa’s technology works, and its impact on India’s startup landscape.

        What Is Zuppa and Why Is Its $1.5M Funding Significant?

        Zuppa raises $1.5 million in a bridge funding round, marking a pivotal moment for Chennai’s deep-tech scene and India’s drone industry. Founded in 2008 by aerospace engineers Sai Pattabiram and Venkatesh Sai, Zuppa Geo Navigation Technologies specializes in cyber-secure, autonomous drone systems. This funding, led by seasoned entrepreneurs like Rahul Dewan (Srijan Technologies), Ajay Gupta (Capital Foods), and the Mangwani Family Office, validates Zuppa’s mission to revolutionize drone technology with indigenous solutions. As reported by Startup INDIAX, this investment highlights the growing trust in India’s deep-tech startups to address critical defence and commercial needs. Readers will learn how Zuppa’s innovation aligns with India’s Aatmanirbhar Bharat vision, why this funding matters for national security, and its impact on the startup ecosystem.

        How Does Zuppa’s Technology Empower India’s Drone Ecosystem?

        Zuppa’s proprietary technology sets it apart in the global drone market, offering solutions that operate independently of GPS and high-bandwidth internet. This capability is critical for defence applications in remote or contested environments. The company’s flagship offerings, the Ajeet Mini drone and NavGati autopilot system, are built on its patented Disseminated Parallel Control Computing (DPCC) architecture, making Zuppa one of only seven companies worldwide with such advanced autopilot systems.

        What Makes Zuppa’s Ajeet Mini Drone Unique?

        The Ajeet Mini is India’s first indigenous kamikaze and micro-armed drone, validated by the Indian Army for high-altitude operations above 11,000 feet. Unlike foreign drones like DJI, which pose cybersecurity risks, the Ajeet Mini offers a secure, scalable alternative. Its ability to function in GPS-denied environments makes it ideal for tactical missions, addressing gaps exposed during Operation Sindoor, where foreign drone systems underperformed. Zuppa’s focus on cyber-resilient technology aligns with India’s push for self-reliance, reducing dependence on imported hardware.

        How Does Zuppa’s NavGati Autopilot System Work?

        The NavGati autopilot system powers Zuppa’s drones with real-time, AI-driven navigation and control. Built on the DPCC architecture, it ensures secure, autonomous operations in low-connectivity zones. This system supports both defence and commercial applications, from surveillance to precision agriculture. Zuppa’s collaboration with academic institutions and government agencies further strengthens its role in shaping India’s drone policy and standardization efforts.

        Why Is Indigenous Drone Technology Crucial for India’s Defence?

        India’s border security challenges, particularly along its western front, underscore the need for homegrown drone technology. Zuppa raises $1.5 million to address these gaps, enhancing India’s defence capabilities with cyber-secure, AI-powered drones. According to a 2025 report, the Indian drone market is projected to reach $13 billion by 2030, driven by demand for secure, indigenous solutions. Zuppa’s systems, tested in real-world scenarios like Operation Sindoor, offer a strategic advantage by minimizing reliance on foreign tech, which often carries vulnerabilities. As Sai Pattabiram, Zuppa’s Founder, states, “Our deep-tech IP has real relevance for India’s drone-powered future.”

        Who Are the Key Investors Backing Zuppa’s Vision?

        The $1.5 million bridge round was led by Rahul Dewan, founder of Srijan Technologies and Sangam Talks, whose investment followed a podcast discussion with Zuppa’s co-founder Venkatesh Sai on the need for secure defence technologies. Other investors include Ajay Gupta, the visionary behind Capital Foods (Ching’s Secret), and the Mangwani Family Office, former owners of Aquapharm Chemicals. These industry leaders bring not just capital but strategic expertise, validating Zuppa’s potential to scale globally. Their backing, as covered by Startup INDIAX, signals confidence in Zuppa’s ability to disrupt the drone industry.

        How Will Zuppa Use the $1.5M to Scale Its Operations?

        Zuppa plans to allocate the $1.5 million to strengthen R&D, expand its channel partner network, and enhance the availability of its Ajeet Series drones. The company aims to deepen its presence in the defence sector, where its technology has already proven effective. Additionally, partnerships with companies like Garuda Aerospace and TVS Electronics will help scale production and service capabilities. For instance, Zuppa’s collaboration with TVS Electronics includes establishing 190 drone service centres nationwide, ensuring robust after-sales support. This funding also positions Zuppa to prepare for a $15 million Series A round within the next 12–18 months.

        What Does Zuppa’s Success Mean for India’s Startup Ecosystem?

        Zuppa’s funding is a testament to the growing potential of India’s deep-tech startups. With over 42 drone startups in India, the sector is witnessing unprecedented growth, fueled by government initiatives like The Drone Rules 2021 and the Production Linked Incentive (PLI) scheme. Zuppa’s success inspires entrepreneurs to pursue high-barrier, innovation-driven ventures. By showcasing Chennai as a hub for deep-tech innovation, Zuppa elevates India’s global standing in the drone industry. As Venkatesh Sai notes, “This is a launchpad for an AI-first era in unmanned systems.” Startup INDIAX celebrates such stories, highlighting how Indian startups are shaping the future.

        Conclusion: Join the Drone Revolution with Startup INDIAX

        Zuppa’s $1.5 million funding round marks a turning point for India’s drone industry, blending innovation, security, and self-reliance. As Zuppa scales its Ajeet Mini and NavGati systems, it paves the way for a robust, indigenous drone ecosystem. Entrepreneurs and tech enthusiasts can draw inspiration from Zuppa’s journey, proving that deep-tech innovation can thrive in India. Share your thoughts on Zuppa’s impact in the comments below, or explore more startup success stories on Startup INDIAX!

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        Solar Cell
        Green Energy

        IIT-B Startup Builds India’s Most Efficient Solar Cell: 5 Surprising Impacts of 29.8% Conversion

        by Ismail Patel
        3 min read

        [acf field=”ai_summary”]

        The IIT-B startup builds India’s most efficient solar cell, achieving an exceptional 29.8% conversion efficiency—a remarkable feat that is set to redefine India’s clean energy landscape. This innovation could accelerate India’s renewable energy adoption, reduce carbon emissions, and boost self-reliance in the solar sector. Backed by authoritative voices like Pralhad Joshi, India’s Minister of Coal, this breakthrough emphasizes the country’s push toward a sustainable future. In this article, Startup INDIAX explores the technology behind this record-breaking solar cell, its far-reaching impacts, and why entrepreneurs and digital professionals should watch this space closely.

        1. What is the breakthrough behind IIT-B startup’s 29.8% conversion solar cell?

        The IIT Bombay-based startup developed this cutting-edge solar cell by leveraging advanced materials and innovative fabrication techniques. Unlike conventional silicon-based solar panels averaging 15-20% efficiency, this cell’s 29.8% conversion efficiency means more sunlight converts into usable electricity. This leap is possible due to optimized photovoltaic materials, superior light absorption, and reduced energy losses during conversion.

        Industry experts concur this is a crucial step towards scalable, efficient solar power generation in India. Such breakthroughs foster homegrown technology innovation by reducing reliance on expensive imports.

        2. How does 29.8% conversion efficiency compare to existing solar technologies in India?

        Current commercial solar panels in India often have efficiencies between 15% and 22%. The new IIT-B solar cell crossing 29.8% is significantly ahead of market averages and aligns with the highest global efficiencies, matching or surpassing those of leading international firms.

        Higher efficiency translates into more power generation per square meter, making solar installations cheaper and more space-efficient. This matters immensely in space-constrained urban and rural settings across India.

        3. Why is this solar cell a “game-changer” for India’s renewable energy goals?

        India aims to achieve 500 GW of renewable energy capacity by 2030, with solar power being a pivotal component. The startup’s advancement directly supports this target by enabling:

        • Lower costs owing to better energy yields
        • Decreased dependence on fossil fuels and imports
        • Enhanced energy security and grid stability
        • New export opportunities through technology leadership

        Pralhad Joshi, India’s Minister of Coal, hailed this innovation as a “game-changer” pointing to its potential to propel India’s energy transition faster and more sustainably.

        4. What are the five surprising impacts of this innovation on India’s energy sector?

        1. Reduced Solar Installation Costs: Higher efficiency means fewer panels and less land are needed per unit power, lowering capital and operational costs.

        2. Boost to Make in India Initiative: This homegrown innovation strengthens India’s manufacturing ecosystem, encouraging investments and skilling.

        3. Accelerated Electrification in Remote Areas: Efficient solar cells improve off-grid solar power viability for rural electrification and telecom towers.

        4. Environmental Benefits: With more efficient solar energy, greenhouse gas emissions can be significantly cut, aligning with India’s climate commitments.

        5. Stimulating Startup Ecosystem: This success story is expected to inspire more Indian startups to invest in deep tech and clean energy innovations.

        5. How will this advancement influence startups and the clean tech ecosystem in India?

        The IIT-B solar cell breakthrough acts as a beacon for Indian startups targeting sustainability challenges. It signals growing opportunities in R&D, manufacturing, and deployment within the clean energy sector.

        With government backing and market validation, startups can leverage this momentum to attract investments, form strategic partnerships, and scale technologies. The innovation also emphasizes fostering multidisciplinary talent in materials science, engineering, and digital technologies.

        6. What are the future prospects and challenges for this solar technology?

        While promising, scaling production and integration with existing solar infrastructure remain challenges. Continuous innovation, cost reductions, and government incentives will be critical. Future research may focus on further boosting efficiency, durability, and lowering environmental impacts during manufacturing.

        Regulatory support and awareness campaigns will ensure faster adoption by both commercial and residential consumers.

        7. Where can readers learn more about India’s clean energy innovations?

        Startup INDIAX regularly features in-depth news, interviews, and analysis on India’s evolving energy landscape. Entrepreneurs and digital professionals can explore the latest stories, expert insights, and startup journeys shaping the country’s sustainable future.

        Conclusion: Join the Solar Revolution with Startup INDIAX

        The IIT-B startup builds India’s most efficient solar cell with 29.8% conversion is a monumental stride toward transforming India’s clean energy future. Are you inspired by innovations accelerating sustainability? Share your thoughts, questions, and startup stories in the comments below. Also, explore more cutting-edge tech stories on Startup INDIAX — your gateway to India’s startup ecosystem.

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